Nh\u1ea1c n\u1ed9i \u0111\u1ecba hi\u1ec7n chi\u1ebfm 78% b\u1ea3ng x\u1ebfp h\u1ea1ng Spotify Indonesia, t\u0103ng t\u1eeb 60% v\u00e0o n\u0103m 2023. N\u0103m n\u0103m tr\u01b0\u1edbc, b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y thu\u1ed9c v\u1ec1 K-pop v\u00e0 nh\u1ea1c pop ph\u01b0\u01a1ng T\u00e2y. S\u1ef1 \u0111\u1ea3o ng\u01b0\u1ee3c \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n l\u1edbn nh\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1, v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng ai b\u00ean ngo\u00e0i khu v\u1ef1c theo d\u00f5i \u0111i\u1ec1u n\u00e0y.<\/p>\n
B\u1ed9 ph\u1eadn \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 r\u00fat lui c\u1ee7a K-pop b\u1eb1ng m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3: h\u1ec7 s\u1ed1 t\u01b0\u01a1ng quan \u00e2m 0,79 gi\u1eefa th\u1ecb ph\u1ea7n Indo-pop t\u0103ng v\u00e0 v\u00f2ng quay K-pop gi\u1ea3m k\u1ec3 t\u1eeb n\u0103m 2023. S\u1ef1 quan t\u00e2m \u0111\u1ebfn K-pop \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n kho\u1ea3ng 40%, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ec9nh, trong khi 74% th\u00ednh gi\u1ea3 Indonesia hi\u1ec7n cho bi\u1ebft h\u1ecd \u01b0a th\u00edch ngh\u1ec7 s\u0129 n\u1ed9i \u0111\u1ecba h\u01a1n.<\/p>\n
V\u1eady l\u00e0 nh\u1ea1c Indonesia \u0111\u00e3 chi\u1ebfn th\u1eafng tr\u00ean s\u00e2n nh\u00e0. \u0110i\u1ec1u b\u1ea5t ng\u1edd l\u00e0 ngu\u1ed3n ti\u1ec1n b\u1ea3n quy\u1ec1n hi\u1ec7n \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/p>\n
V\u00e0o th\u00e1ng 6 n\u0103m 2026, B\u1ed9 Kinh t\u1ebf S\u00e1ng t\u1ea1o Indonesia v\u00e0 Spotify b\u00e1o c\u00e1o r\u1eb1ng nh\u1ea1c Indonesia \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 h\u01a1n 6,3 t\u1ef7 l\u1ea7n b\u1edfi th\u00ednh gi\u1ea3 m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y trong n\u0103m 2025. Thu nh\u1eadp b\u1ea3n quy\u1ec1n c\u1ee7a c\u00e1c nh\u1ea1c s\u0129 Indonesia t\u0103ng h\u01a1n 16% so v\u1edbi n\u0103m 2024.<\/p>\n
\u0110\u00e2y l\u00e0 chi ti\u1ebft m\u00e0 h\u1ea7u h\u1ebft truy\u1ec1n th\u00f4ng trong n\u01b0\u1edbc \u0111\u00e3 b\u1ecf qua: kho\u1ea3ng 60% thu nh\u1eadp b\u1ea3n quy\u1ec1n \u0111\u00f3 \u0111\u1ebfn t\u1eeb th\u00ednh gi\u1ea3 n\u01b0\u1edbc ngo\u00e0i. B\u1ed9 tr\u01b0\u1edfng Teuku Riefky Harsya v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Spotify \u0110\u00f4ng Nam \u00c1 Gustav Back coi \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng, v\u00e0 \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ti\u1ec1n v\u00e0 kh\u00e1n gi\u1ea3 kh\u00f4ng c\u00f2n \u1edf c\u00f9ng m\u1ed9t n\u01a1i.<\/p>\n
M\u1ed9t ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 th\u1ed1ng tr\u1ecb b\u1ea3ng x\u1ebfp h\u1ea1ng Jakarta nh\u01b0ng ph\u1ea7n l\u1edbn thu nh\u1eadp l\u1ea1i \u0111\u1ebfn t\u1eeb Malaysia, H\u00e0 Lan v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Indonesia h\u1ea3i ngo\u1ea1i kh\u1eafp v\u00f9ng V\u1ecbnh. Theo B\u00e1o c\u00e1o \u00c2m nh\u1ea1c To\u00e0n c\u1ea7u c\u1ee7a IFPI, th\u1ecb tr\u01b0\u1eddng Indonesia l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t khu v\u1ef1c v\u00e0 v\u1eadn h\u00e0nh h\u01a1n 90% qua streaming. Nh\u01b0ng \u0111\u01b0\u1eddng cong t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1eddng cong thu nh\u1eadp l\u1ea1i ch\u1ec9 v\u1ec1 hai h\u01b0\u1edbng kh\u00e1c nhau.<\/p>\n
Con s\u1ed1 78% che gi\u1ea5u m\u1ed9t s\u1ef1 ph\u00e2n chia th\u1ec3 lo\u1ea1i quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u1ed7i ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.<\/p>\n
M\u1ed9t Indonesia l\u00e0 l\u00e0n nh\u1ea1c pop b\u1ea3n \u0111\u1ecba tr\u00ean Spotify: Bernadya, Mahalini, Tiara Andini, Fabio Asher v\u00e0 c\u00e1c ngh\u1ec7 s\u0129 alternative nh\u01b0 Hindia. C\u00e1c b\u1ea3n audio ch\u1ea5t l\u01b0\u1ee3ng cao, v\u1ecb tr\u00ed trong playlist v\u00e0 t\u1ec7p th\u00ednh gi\u1ea3 tr\u1ebb, th\u00e0nh th\u1ecb. \u0110\u00e2y ch\u00ednh l\u00e0 danh m\u1ee5c nh\u1ea1c t\u1ea1o ra 60% thu nh\u1eadp t\u1eeb n\u01b0\u1edbc ngo\u00e0i.<\/p>\n
Indonesia c\u00f2n l\u1ea1i l\u00e0 dangdut v\u00e0 ng\u01b0\u1eddi anh em koplo, th\u1ec3 lo\u1ea1i th\u1ef1c s\u1ef1 l\u1ea5p \u0111\u1ea7y c\u00e1c \u0111\u00e1m c\u01b0\u1edbi, s\u00e2n kh\u1ea5u l\u00e0ng qu\u00ea v\u00e0 s\u00f3ng ph\u00e1t thanh \u0111\u1ecba ph\u01b0\u01a1ng. Denny Caknan, Happy Asmara v\u00e0 Ndarboy Genk t\u1ea1o ra l\u01b0\u1ee3ng ng\u01b0\u1eddi xem kh\u1ed5ng l\u1ed3, nh\u01b0ng h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u00ean YouTube, b\u1edfi ng\u01b0\u1eddi h\u00e2m m\u1ed9 dangdut xem v\u0169 \u0111\u1ea1o nhi\u1ec1u nh\u01b0 nghe nh\u1ea1c. M\u1ed9t l\u00e0n s\u00f3ng ngh\u1ec7 s\u0129 hip-dut v\u00e0 trap-dut m\u1edbi nh\u01b0 Tenxi, Naykilla v\u00e0 Jemsii \u0111ang k\u00e9o \u00e2m thanh \u0111\u00f3 l\u00ean Spotify, nh\u01b0ng tr\u1ecdng t\u00e2m v\u1eabn l\u00e0 video.<\/p>\n
DSP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t ph\u00e1t. T\u1ea1i Indonesia, DSP quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u1ec3 lo\u1ea1i n\u1ed9i \u0111\u1ecba l\u1edbn nh\u1ea5t l\u00e0 YouTube, ti\u1ebfp theo l\u00e0 JOOX v\u00e0 Spotify. M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ch\u1ec9 t\u1ed1i \u01b0u cho m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t n\u1eeda th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh s\u1ef1 ph\u00e2n chia n\u00e0y khi\u1ebfn m\u1ed9t n\u1eeda l\u01b0\u1ee3ng streaming c\u1ee7a Indonesia l\u00e0 video<\/a> v\u00e0 gi\u1eef th\u00f3i quen nghe nh\u1ea1c t\u1ea1i nh\u00e0 c\u1ee7a Malaysia tr\u00ean JOOX<\/a>.<\/p>\n T\u1ef7 l\u1ec7 60% ti\u1ec1n b\u1ea3n quy\u1ec1n t\u1eeb n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 marketing. \u0110\u00f3 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u v\u1eadn h\u00e0nh. M\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh Indonesia gi\u1edd \u0111\u00e2y ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, \u0111\u1ed1i so\u00e1t v\u00e0 ki\u1ebfm ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 l\u00e3nh th\u1ed5 m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u coi l\u00e0 th\u1ee9 y\u1ebfu.<\/p>\n DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Trao \u0111\u1ed5i D\u1eef li\u1ec7u K\u1ef9 thu\u1eadt s\u1ed1, ti\u00eau chu\u1ea9n si\u00eau d\u1eef li\u1ec7u cho ph\u00e9p m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh mang theo th\u00f4ng tin ghi c\u00f4ng v\u00e0 ph\u00e2n chia ch\u00ednh x\u00e1c t\u1eeb kh\u00e2u ph\u00e2n ph\u1ed1i \u0111\u1ebfn thanh to\u00e1n. Ph\u00e2n ph\u1ed1i DDEX g\u1ed1c l\u00e0 th\u1ee9 gi\u00fap m\u1ed9t b\u1ea3n ch\u1ec9nh s\u1eeda koplo c\u1ee7a Denny Caknan kh\u00f4ng b\u1ecb m\u1ea5t t\u00e1c gi\u1ea3 gi\u1eefa m\u1ed9t y\u00eau c\u1ea7u b\u1ea3n quy\u1ec1n tr\u00ean YouTube v\u00e0 kho\u1ea3n thanh to\u00e1n tr\u00ean Spotify, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ngh\u1ec7 s\u0129 nh\u00ecn th\u1ea5y 60% thu nh\u1eadp xu\u1ea5t kh\u1ea9u \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea theo t\u1eebng l\u00e3nh th\u1ed5 thay v\u00ec m\u1ed9t kho\u1ea3n ti\u1ec1n g\u1ed9p.<\/p>\n \u0110\u00f3 l\u00e0 l\u00fd do c\u1ea7n m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ph\u1ea1m vi ph\u1ee7 s\u00f3ng DSP khu v\u1ef1c v\u00e0 ph\u00e2n chia minh b\u1ea1ch thay v\u00ec m\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng \u01b0u ti\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9. InterSpace Distribution b\u00e1o c\u00e1o thanh to\u00e1n theo t\u1eebng n\u1ec1n t\u1ea3ng v\u00e0 t\u1eebng l\u00e3nh th\u1ed5, g\u00f3c nh\u00ecn m\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 ki\u1ebfm ph\u1ea7n l\u1edbn thu nh\u1eadp \u1edf n\u01b0\u1edbc ngo\u00e0i th\u1ef1c s\u1ef1 c\u1ea7n.<\/p>\n Nh\u1ea1c Indonesia \u0111\u00e3 d\u00e0nh m\u1ed9t th\u1eadp k\u1ef7 \u0111\u1ea5u tranh \u0111\u1ec3 l\u00e0m ch\u1ee7 b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00ednh m\u00ecnh. H\u1ecd \u0111\u00e3 th\u1eafng. Cu\u1ed9c chi\u1ebfn ti\u1ebfp theo l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ed1 ti\u1ec1n h\u1ecd hi\u1ec7n ki\u1ebfm \u0111\u01b0\u1ee3c \u1edf n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn, li\u1ec7t k\u00ea chi ti\u1ebft, v\u00e0o \u0111\u00fang t\u00e0i kho\u1ea3n.<\/p>\n","protected":false},"excerpt":{"rendered":"Nh\u1ea1c n\u1ed9i \u0111\u1ecba hi\u1ec7n l\u1ea5p \u0111\u1ea7y 78% b\u1ea3ng x\u1ebfp h\u1ea1ng Spotify Indonesia khi th\u1ecb ph\u1ea7n K-pop thu h\u1eb9p, nh\u01b0ng 60% ti\u1ec1n b\u1ea3n quy\u1ec1n l\u1ea1i \u0111\u1ebfn t\u1eeb th\u00ednh gi\u1ea3 n\u01b0\u1edbc ngo\u00e0i. B\u00ean trong s\u1ef1 ph\u00e2n chia gi\u1eefa dangdut v\u00e0 Indo-pop, m\u00f4 h\u00ecnh kinh t\u1ebf \u01b0u ti\u00ean YouTube c\u1ee7a koplo, v\u00e0 nh\u1eefng y\u00eau c\u1ea7u m\u00e0 t\u1ef7 tr\u1ecdng xu\u1ea5t kh\u1ea9u \u0111\u1eb7t ra cho nh\u00e0 ph\u00e2n ph\u1ed1i.","protected":false},"author":1,"featured_media":8615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13898],"tags":[14913,14916,6706,6712,7582,14919],"class_list":["post-10335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-charts-consumption-data-vi","tag-dangdut-vi","tag-indonesia-vi","tag-music-en-vi","tag-spotify-en-vi","tag-streaming-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"\nT\u1ef7 tr\u1ecdng xu\u1ea5t kh\u1ea9u th\u1ef1c s\u1ef1 \u0111\u00f2i h\u1ecfi g\u00ec \u1edf nh\u00e0 ph\u00e2n ph\u1ed1i<\/h2>\n
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