{"id":10528,"date":"2026-08-04T04:40:50","date_gmt":"2026-08-04T04:40:50","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/evento-da-martell-no-tales-of-the-cocktail-2026-afrobeats-amapiano-jazz\/"},"modified":"2026-08-04T04:40:50","modified_gmt":"2026-08-04T04:40:50","slug":"evento-da-martell-no-tales-of-the-cocktail-2026-afrobeats-amapiano-jazz","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/evento-da-martell-no-tales-of-the-cocktail-2026-afrobeats-amapiano-jazz\/","title":{"rendered":"Evento da Martell no Tales of the Cocktail 2026: Afrobeats, Amapiano, Jazz"},"content":{"rendered":"<p>A Martell levou sua campanha <strong>Make It With Martell<\/strong> para Nova Orleans em 20 de julho, realizando um evento de tr\u00eas horas no festival <strong><a href=\"https:\/\/talesofthecocktail.org\">Tales of the Cocktail<\/a> 2026<\/strong> que tra\u00e7ou um arco musical do jazz cl\u00e1ssico ao <a href=\"https:\/\/interspacemusic.com\/blog\/afrobeats-and-amapiano-party-paradise-irl-set-for-brooklyns-the-meadows\/\"><strong>Afrobeats<\/strong> e <strong>Amapiano<\/strong><\/a>.<\/p>\n<p>O <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sazerac\">Sazerac<\/a> original, servido pela primeira vez na d\u00e9cada de 1830, era feito com conhaque franc\u00eas, n\u00e3o com u\u00edsque de centeio. A mudan\u00e7a ocorreu na d\u00e9cada de 1870, depois que a epidemia de filoxera destruiu os vinhedos franceses, for\u00e7ando os produtores de bebidas a recorrer ao centeio. A Martell, a mais antiga das casas de conhaque, destacou essa hist\u00f3ria no evento.<\/p>\n<p>A programa\u00e7\u00e3o passou do jazz cl\u00e1ssico para o hip-hop e os sons contempor\u00e2neos do Afrobeats e Amapiano. Tamb\u00e9m reconheceu a tradi\u00e7\u00e3o dos artistas negros sul-africanos que usaram a moda como uma declara\u00e7\u00e3o de liberdade.<\/p>\n<p>Os mixologistas <strong>Thandi Walton<\/strong> (Zimb\u00e1bue) e <strong>Marcio Ramos<\/strong> (Cabo Verde) serviram os coquet\u00e9is \u201cForeign Affair\u201d e \u201cBurner Jam\u201d, enquanto <strong>Haley Traub<\/strong> ofereceu varia\u00e7\u00f5es do Pomme Highball, Toffee Colada e Concord Punch, todos feitos com conhaque Martell.<\/p>\n<p>A campanha Make It With Martell foi lan\u00e7ada pela primeira vez no Harlem em 2025, com o objetivo de reapresentar aos bartenders e consumidores o papel hist\u00f3rico do conhaque nos coquet\u00e9is cl\u00e1ssicos.<\/p>\n","protected":false},"excerpt":{"rendered":"A Martell realizou um evento de tr\u00eas horas no Tales of the Cocktail 2026 em Nova Orleans, misturando jazz, hip-hop, Afrobeats e Amapiano com coquet\u00e9is de 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