{"id":10648,"date":"2026-08-04T05:11:17","date_gmt":"2026-08-04T05:11:17","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/le-genre-le-plus-streame-en-argentine-est-desormais-la-cumbia-largent-de-lexport-passe-toujours-par-le-trap\/"},"modified":"2026-08-04T05:11:17","modified_gmt":"2026-08-04T05:11:17","slug":"le-genre-le-plus-streame-en-argentine-est-desormais-la-cumbia-largent-de-lexport-passe-toujours-par-le-trap","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/le-genre-le-plus-streame-en-argentine-est-desormais-la-cumbia-largent-de-lexport-passe-toujours-par-le-trap\/","title":{"rendered":"Le genre le plus stream\u00e9 en Argentine est d\u00e9sormais la cumbia. L&#8217;argent de l&#8217;export passe toujours par le trap."},"content":{"rendered":"<p>Buenos Aires est d\u00e9sormais la capitale mondiale de la cumbia. Spotify indique que sept utilisateurs sur dix dans la ville \u00e9coutent ce genre, et aucune autre m\u00e9tropole sur la plateforme n&#8217;en diffuse davantage. Ce n&#8217;est pas de la nostalgie. C&#8217;est le signe que le plus grand march\u00e9 domestique argentin s&#8217;\u00e9loigne des artistes qui ont plac\u00e9 le pays sur la carte mondiale.<\/p>\n<p>Les streams de cumbia en Argentine ont augment\u00e9 de 237 % depuis 2020, selon le <a href=\"https:\/\/newsroom.spotify.com\/2025-11-05\/cumbia-argentina-most-listened-to-genre\/\">rapport de Spotify de novembre 2025<\/a>. Le reggaeton a progress\u00e9 de 79 % sur la m\u00eame p\u00e9riode. La bachata a cr\u00fb de 155 %. La cumbia les a tous d\u00e9pass\u00e9s, et elle l&#8217;a fait presque exclusivement sur le march\u00e9 int\u00e9rieur.<\/p>\n<h2>Deux \u00e9conomies musicales, un seul pays<\/h2>\n<p>L&#8217;Argentine fonctionne sur deux sc\u00e8nes parall\u00e8les, et l&#8217;argent circule dans des directions oppos\u00e9es.<\/p>\n<p>Le moteur domestique, c&#8217;est la cumbia. Ke Personajes est devenu le premier groupe de cumbia \u00e0 dominer la liste des artistes les plus stream\u00e9s d&#8217;Argentine en 2023. L-Gante, La Joaqui, DJ Tao et Cazzu m\u00e9langent d\u00e9sormais cumbia, trap et RKT. Le RKT d\u00e9signe une fusion rapide, pilot\u00e9e par les DJ, entre reggaeton et cumbia villera n\u00e9e dans la banlieue de Buenos Aires. Ces streams sont tr\u00e8s majoritairement argentins.<\/p>\n<p>Le moteur de l&#8217;export, c&#8217;est le trap et le reggaeton. Les BZRP Music Sessions de Bizarrap, cr\u00e9\u00e9es dans une chambre de Buenos Aires, sont devenues l&#8217;un des formats les plus stream\u00e9s de l&#8217;histoire de Spotify. Duki, Maria Becerra, Trueno et Nicki Nicole tournent en Europe et aux \u00c9tats-Unis. Leurs royalties proviennent d&#8217;auditeurs qui ne mettront jamais les pieds en Argentine.<\/p>\n<h2>Le probl\u00e8me, c&#8217;est l\u00e0 o\u00f9 chacun est pay\u00e9<\/h2>\n<p>La CAPIF est la C\u00e1mara Argentina de Productores de Fonogramas y Videogramas, l&#8217;organisme professionnel de l&#8217;industrie du disque en Argentine. Son rapport 2025, couvert par <a href=\"https:\/\/www.billboard.com\/pro\/argentina-music-revenue-report-2024-streaming-dominates\/\">Billboard<\/a>, r\u00e9v\u00e8le que le streaming repr\u00e9sente d\u00e9sormais 79 % des revenus de la musique enregistr\u00e9e, l&#8217;abonnement payant pesant \u00e0 lui seul 65 % des recettes num\u00e9riques.<\/p>\n<p>Mais le rapport fait aussi \u00e9tat d&#8217;un recul en 2024, le premier depuis la reprise post-pand\u00e9mie. Deux raisons principales ressortent.<\/p>\n<ul>\n<li>Les prix des abonnements en pesos n&#8217;ont pas suivi l&#8217;inflation, de sorte qu&#8217;en valeur constante, chaque stream rapporte moins qu&#8217;auparavant.<\/li>\n<li>Le d\u00e9cret 765\/24, publi\u00e9 en ao\u00fbt 2024, a modifi\u00e9 les r\u00e8gles argentines sur les redevances de droits d&#8217;ex\u00e9cution publique, r\u00e9duisant les revenus qui transitaient auparavant par les licences collectives.<\/li>\n<\/ul>\n<p>Ainsi, la sc\u00e8ne domestique est celle qui conna\u00eet la plus forte croissance en nombre d&#8217;\u00e9coutes, mais aussi celle dont la valeur par stream diminue le plus rapidement. Un groupe de cumbia totalisant des millions de streams argentins peut encore gagner moins qu&#8217;un artiste trap avec une fraction des \u00e9coutes r\u00e9parties sur des march\u00e9s plus riches.<\/p>\n<h2>L\u00e0 o\u00f9 les fuites se cachent<\/h2>\n<p>Pour un artiste argentin qui exporte, le risque n&#8217;est pas la port\u00e9e. C&#8217;est la comptabilit\u00e9.<\/p>\n<p>Le mod\u00e8le BZRP repose sur la collaboration, ce qui implique un partage des droits sur presque chaque sortie. Quand une session cumule 400 millions d&#8217;\u00e9coutes dans une douzaine de pays, chaque part d&#8217;auteur non enregistr\u00e9e, chaque ISRC manquant, et chaque DSP qui ne re\u00e7oit pas des m\u00e9tadonn\u00e9es propres devient de l&#8217;argent qui reste en suspens. DSP signifie fournisseur de services num\u00e9riques, les plateformes qui versent les royalties de streaming.<\/p>\n<p>Les donn\u00e9es Loud and Clear <a href=\"https:\/\/variety.com\/2026\/digital\/news\/spotify-says-more-than-1500-artists-earned-1-million-in-royalties-2025-1236684566\/\">publi\u00e9es par Spotify en 2026<\/a> montrent qu&#8217;environ la moiti\u00e9 des streams d&#8217;un artiste moyen proviennent d\u00e9sormais de l&#8217;ext\u00e9rieur de son pays d&#8217;origine. Pour le trap argentin, cette part est bien plus \u00e9lev\u00e9e, ce qui signifie que les m\u00e9tadonn\u00e9es doivent survivre \u00e0 des dizaines de juridictions fiscales et de paiement avant d&#8217;atteindre l&#8217;artiste.<\/p>\n<h2>Ce qu&#8217;un artiste ind\u00e9pendant devrait faire<\/h2>\n<p>La strat\u00e9gie se divise nettement selon la sc\u00e8ne.<\/p>\n<p>Si vous faites de la cumbia ou du RKT pour un public domestique, votre croissance est r\u00e9elle mais votre taux par stream est sous pression. Le volume et la profondeur du catalogue comptent plus qu&#8217;un seul hit viral, et vous avez besoin d&#8217;un distributeur qui rapporte les revenus en pesos argentins de mani\u00e8re transparente plut\u00f4t que de les noyer dans un taux global moyen.<\/p>\n<p>Si vous exportez, les splits sont tout l&#8217;enjeu. Enregistrez chaque collaborateur avant la sortie, verrouillez les ISRC et les parts d&#8217;auteur d\u00e8s la livraison, et utilisez un distributeur qui transmet des m\u00e9tadonn\u00e9es DDEX propres \u00e0 chaque march\u00e9 o\u00f9 vous \u00eates class\u00e9. DDEX signifie Digital Data Exchange, le standard qui v\u00e9hicule les cr\u00e9dits et les parts entre les plateformes.<\/p>\n<p>InterSpace Distribution a \u00e9t\u00e9 con\u00e7u exactement pour combler ce foss\u00e9. Des rapports transparents par territoire, une livraison native DDEX et des splits pr\u00e9enregistr\u00e9s garantissent qu&#8217;une session \u00e0 neuf participants, \u00e0 la mani\u00e8re de BZRP, paie bien neuf personnes au lieu de laisser l&#8217;exc\u00e9dent en suspens. La cumbia explose sur le march\u00e9 int\u00e9rieur. L&#8217;enjeu, c&#8217;est de faire en sorte que l&#8217;argent qui quitte le pays revienne vraiment.<\/p>\n","protected":false},"excerpt":{"rendered":"Le genre le plus stream\u00e9 en Argentine est d\u00e9sormais la cumbia, et Buenos Aires en est la capitale mondiale. Pourtant, l&#8217;argent de l&#8217;export passe toujours par le trap et le reggaeton. Plong\u00e9e dans les chiffres 2025 de la CAPIF, le d\u00e9cret 765\/24, et pourquoi les splits et des m\u00e9tadonn\u00e9es DDEX propres d\u00e9terminent qui est r\u00e9ellement pay\u00e9 \u00e0 l&#8217;\u00e9tranger.","protected":false},"author":6,"featured_media":8222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6952],"tags":[16530,9146,13953,6666,15944,6672],"class_list":["post-10648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-fr","tag-argentina-fr","tag-cumbia-fr","tag-ddex-fr","tag-music-en-fr","tag-reggaeton-fr","tag-spotify-en-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le genre le plus stream\u00e9 en Argentine est d\u00e9sormais la cumbia. L&#039;argent de l&#039;export passe toujours par le trap.<\/title>\n<meta name=\"description\" content=\"Buenos Aires est d\u00e9sormais la capitale mondiale de la cumbia. Spotify indique que sept utilisateurs sur dix dans la ville \u00e9coutent ce genre, et aucune autre m\u00e9tropole sur la plateforme n&#039;en diffuse davantage. Ce n&#039;est pas de la nostalgie. C&#039;est le signe que le plus grand march\u00e9\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/fr\/le-genre-le-plus-streame-en-argentine-est-desormais-la-cumbia-largent-de-lexport-passe-toujours-par-le-trap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le genre le plus stream\u00e9 en Argentine est d\u00e9sormais la cumbia. 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