{"id":10806,"date":"2026-08-04T05:30:46","date_gmt":"2026-08-04T05:30:46","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/kkbox-van-nam-giu-hon-60-thi-phan-phat-truc-tuyen-tai-dai-loan-tien-that-cua-mandopop-nam-rai-rac-khap-cong-dong-hai-ngoai\/"},"modified":"2026-08-04T05:30:46","modified_gmt":"2026-08-04T05:30:46","slug":"kkbox-van-nam-giu-hon-60-thi-phan-phat-truc-tuyen-tai-dai-loan-tien-that-cua-mandopop-nam-rai-rac-khap-cong-dong-hai-ngoai","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/kkbox-van-nam-giu-hon-60-thi-phan-phat-truc-tuyen-tai-dai-loan-tien-that-cua-mandopop-nam-rai-rac-khap-cong-dong-hai-ngoai\/","title":{"rendered":"KKBOX v\u1eabn n\u1eafm gi\u1eef h\u01a1n 60% th\u1ecb ph\u1ea7n ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00e0i Loan. Ti\u1ec1n th\u1eadt c\u1ee7a Mandopop n\u1eb1m r\u1ea3i r\u00e1c kh\u1eafp c\u1ed9ng \u0111\u1ed3ng h\u1ea3i ngo\u1ea1i."},"content":{"rendered":"<p>\u0110\u00e0i Loan l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea1c thu nh\u1ecf nh\u01b0ng l\u1ea1i s\u1ea3n sinh ra m\u1ed9t t\u1ec9 tr\u1ecdng l\u1edbn v\u01b0\u1ee3t tr\u1ed9i nh\u1ea1c pop ti\u1ebfng Quan Tho\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi. Kho\u1ea3ng c\u00e1ch \u0111\u00f3 ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec1u b\u1ecf l\u1ee1 v\u00ec h\u1ecd kh\u00f4ng bao gi\u1edd ph\u00e2n ph\u1ed1i \u0111\u1ebfn n\u1ec1n t\u1ea3ng n\u01a1i ng\u01b0\u1eddi nghe \u0110\u00e0i Loan th\u1ef1c s\u1ef1 nghe nh\u1ea1c.<\/p>\n<p>DSP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Service Provider, t\u1ee9c c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn chi tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n. T\u1ea1i \u0110\u00e0i Loan, DSP quan tr\u1ecdng nh\u1ea5t l\u1ea1i l\u00e0 m\u1ed9t c\u00e1i t\u00ean m\u00e0 nhi\u1ec1u nh\u00e0 ph\u00e2n ph\u1ed1i ph\u01b0\u01a1ng T\u00e2y th\u1eadm ch\u00ed kh\u00f4ng th\u00e8m li\u1ec7t k\u00ea.<\/p>\n<h2>Nh\u1eefng con s\u1ed1<\/h2>\n<p>Doanh thu nh\u1ea1c thu to\u00e0n c\u1ea7u \u0111\u1ea1t 31,7 t\u1ef7 USD v\u00e0o n\u0103m 2025, t\u0103ng 6,4%, theo <a href=\"https:\/\/www.ifpi.org\/global-music-report-2026-global-recorded-music-revenues-grow-6-4-as-record-companies-drive-innovation\/\">B\u00e1o c\u00e1o \u00c2m nh\u1ea1c To\u00e0n c\u1ea7u IFPI 2026<\/a>. Ch\u00e2u \u00c1 t\u0103ng tr\u01b0\u1edfng 10,9%, l\u00e0 khu v\u1ef1c c\u1ea3i thi\u1ec7n nhanh nh\u1ea5t, v\u00e0 v\u1eabn chi\u1ebfm 45,1% t\u1ed5ng doanh thu nh\u1ea1c v\u1eadt l\u00fd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>\u0110\u00e0i Loan n\u1eb1m trong l\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng ch\u00e2u \u00c1 \u0111\u00f3 v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 337 tri\u1ec7u USD cho c\u1ea3 nh\u1ea1c, ph\u00e1t thanh v\u00e0 podcast, theo \u01b0\u1edbc t\u00ednh c\u1ee7a <a href=\"https:\/\/www.statista.com\/\">Statista<\/a>. Con s\u1ed1 n\u00e0y kh\u00e1 khi\u00eam t\u1ed1n. Nh\u01b0ng \u0111i\u1ec1u kh\u00f4ng h\u1ec1 khi\u00eam t\u1ed1n ch\u00ednh l\u00e0 t\u1ea7m v\u1edbi c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 \u0110\u00e0i Loan t\u1ea1o ra.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng ph\u00e1t tr\u1ef1c tuy\u1ebfn ti\u1ebfng Trung \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 3,9 t\u1ef7 USD v\u00e0o n\u0103m 2024, v\u00e0 Mandopop l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a n\u00f3. M\u1ed9t b\u1ea3n thu c\u1ee7a Jay Chou hay Mayday kh\u00f4ng ch\u1ec9 ph\u00e1t trong bi\u00ean gi\u1edbi \u0110\u00e0i Loan. N\u00f3 ph\u00e1t kh\u1eafp Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, Malaysia, Singapore, H\u1ed3ng K\u00f4ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Hoa h\u1ea3i ngo\u1ea1i to\u00e0n c\u1ea7u.<\/p>\n<h2>KKBOX kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a qu\u00e1 kh\u1ee9<\/h2>\n<p>KKBOX ra m\u1eaft n\u0103m 2004 t\u1ea1i \u0110\u00e0i Loan, do Chris Lin v\u00e0 Kuo Yuen Huang s\u00e1ng l\u1eadp, v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u1ea3 ph\u00ed h\u1ee3p ph\u00e1p \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ebfn n\u0103m 2010, h\u01a1n 80% doanh s\u1ed1 nh\u1ea1c s\u1ed1 h\u1ee3p ph\u00e1p t\u1ea1i \u0110\u00e0i Loan \u0111i qua n\u1ec1n t\u1ea3ng n\u00e0y, theo ghi nh\u1eadn c\u1ee7a <a href=\"https:\/\/www.playmysong.com\/kkbox-taiwanese-streaming-pioneer-asia.html\">PlayMySong<\/a> v\u1ec1 c\u00f4ng ty.<\/p>\n<p>N\u00f3 kh\u00f4ng h\u1ec1 l\u1ee5i t\u00e0n khi Spotify c\u00f3 m\u1eb7t v\u00e0o n\u0103m 2013 hay Apple Music v\u00e0o n\u0103m 2015. KKBOX v\u1eabn n\u1eafm gi\u1eef h\u01a1n 60% th\u1ecb ph\u1ea7n ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00e0i Loan v\u00e0 c\u00f3 h\u01a1n 12 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp \u0110\u00e0i Loan, H\u1ed3ng K\u00f4ng, Singapore, Malaysia v\u00e0 Nh\u1eadt B\u1ea3n, theo c\u00e1c b\u00e1o c\u00e1o trong ng\u00e0nh v\u1ec1 n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n<p>L\u00fd do n\u1eb1m \u1edf chi\u1ec1u s\u00e2u danh m\u1ee5c. C\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i \u0111\u1ecba s\u1edf h\u1eefu kho nh\u1ea1c c\u0169 ti\u1ebfng Quan Tho\u1ea1i v\u00e0 ti\u1ebfng \u0110\u00e0i Loan r\u1ed9ng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi Spotify, v\u00e0 KKBOX \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed9c quy\u1ec1n v\u1edbi nh\u1eefng ngh\u1ec7 s\u0129 m\u00e0 ng\u01b0\u1eddi nghe \u0110\u00e0i Loan th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm. C\u1ee9 m\u01b0\u1eddi ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn d\u01b0\u1edbi 30 tu\u1ed5i t\u1ea1i \u0110\u00e0i Loan th\u00ec c\u00f3 b\u1ea3y ng\u01b0\u1eddi coi \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 nh\u1ea1c ch\u00ednh, theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a B\u1ed9 V\u0103n h\u00f3a n\u0103m 2018.<\/p>\n<h2>Ti\u1ec1n c\u1ee7a Mandopop l\u00e0 b\u00e0i to\u00e1n c\u1ed9ng \u0111\u1ed3ng h\u1ea3i ngo\u1ea1i<\/h2>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t trong ph\u00e2n ph\u1ed1i. M\u1ed9t ngh\u1ec7 s\u0129 Mandopop \u0111ang l\u00ean \u1edf \u0110\u00e0i B\u1eafc ki\u1ebfm ti\u1ec1n t\u1eeb \u00edt nh\u1ea5t n\u0103m th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t c\u00f9ng l\u00fac, m\u1ed7i th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ed9t DSP th\u1ed1ng tr\u1ecb ri\u00eang v\u00e0 l\u1ecbch chi tr\u1ea3 ri\u00eang.<\/p>\n<ul>\n<li>\u0110\u00e0i Loan, n\u01a1i KKBOX d\u1eabn \u0111\u1ea7u v\u00e0 Apple Music \u0111\u1ee9ng th\u1ee9 hai.<\/li>\n<li>Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, n\u01a1i NetEase Cloud Music c\u00f9ng QQ Music v\u00e0 KuGou c\u1ee7a Tencent ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 vi\u1ec7c nghe nh\u1ea1c.<\/li>\n<li>Malaysia v\u00e0 Singapore, n\u01a1i Spotify v\u00e0 JOOX chia nhau kh\u00e1n gi\u1ea3 nh\u1ea1c Hoa.<\/li>\n<li>C\u1ed9ng \u0111\u1ed3ng h\u1ea3i ngo\u1ea1i ph\u01b0\u01a1ng T\u00e2y, n\u01a1i Spotify v\u00e0 YouTube g\u00e1nh c\u00e1c l\u01b0\u1ee3t ph\u00e1t.<\/li>\n<\/ul>\n<p>M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c Spotify v\u00e0 Apple Music c\u00f3 l\u1ebd ch\u1ec9 ch\u1ea1m t\u1edbi m\u1ed9t n\u1eeda b\u1ea3n \u0111\u1ed3 \u0111\u00f3. N\u1eeda c\u00f2n l\u1ea1i n\u1eb1m tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u ch\u01b0a t\u1eebng t\u00edch h\u1ee3p. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 sai s\u1ed1 l\u00e0m tr\u00f2n \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ec3 lo\u1ea1i m\u00e0 kh\u00e1n gi\u1ea3 qu\u00ea nh\u00e0 nghe nh\u1ea1c \u1edf m\u1ed9t n\u01a1i m\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y.<\/p>\n<h2>\u0110i\u1ec1u m\u1ed9t ngh\u1ec7 s\u0129 Mandopop \u0111\u1ed9c l\u1eadp n\u00ean ki\u1ec3m tra<\/h2>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng h\u00e0o nho\u00e1ng nh\u01b0ng ch\u00fang quy\u1ebft \u0111\u1ecbnh b\u1ea1n \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n hai l\u1ea7n hay ch\u1ec9 m\u1ed9t l\u1ea7n.<\/p>\n<ul>\n<li>Nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n c\u00f3 g\u1eedi nh\u1ea1c l\u00ean KKBOX v\u00e0 \u00edt nh\u1ea5t m\u1ed9t DSP Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c kh\u00f4ng, hay ch\u1ec9 d\u1eebng \u1edf Spotify v\u00e0 Apple?<\/li>\n<li>DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Data Exchange, chu\u1ea9n si\u00eau d\u1eef li\u1ec7u m\u00e0 c\u00e1c DSP s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp nh\u1eadn b\u1ea3n ph\u00e1t h\u00e0nh m\u1ed9t c\u00e1ch s\u1ea1ch s\u1ebd. H\u00e3y h\u1ecfi xem vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00f3 ph\u1ea3i l\u00e0 DDEX-native kh\u00f4ng, b\u1edfi si\u00eau d\u1eef li\u1ec7u c\u1ea9u th\u1ea3 ch\u00ednh l\u00e0 l\u00fd do c\u00e1c n\u1ec1n t\u1ea3ng khu v\u1ef1c t\u1eeb ch\u1ed1i ho\u1eb7c tr\u00ec ho\u00e3n danh m\u1ee5c nh\u1ea1c Hoa.<\/li>\n<li>Vi\u1ec7c ph\u00e2n chia ti\u1ec1n b\u1ea3n quy\u1ec1n cho nh\u1ea1c s\u0129 v\u00e0 ngh\u1ec7 s\u0129 g\u00f3p m\u1eb7t \u0111\u01b0\u1ee3c x\u1eed l\u00fd ra sao khi ti\u1ec1n v\u1ec1 b\u1eb1ng b\u1ed1n lo\u1ea1i ti\u1ec1n t\u1ec7 theo b\u1ed1n chu k\u1ef3 kh\u00e1c nhau?<\/li>\n<\/ul>\n<p>InterSpace Distribution ph\u00e2n ph\u1ed1i theo chu\u1ea9n DDEX-native \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng khu v\u1ef1c m\u00e0 m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh Mandopop th\u1ef1c s\u1ef1 c\u1ea7n, bao g\u1ed3m KKBOX v\u00e0 c\u00e1c DSP Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, \u0111\u1ed3ng th\u1eddi quy\u1ebft to\u00e1n minh b\u1ea1ch vi\u1ec7c ph\u00e2n chia ti\u1ec1n b\u1ea3n quy\u1ec1n \u0111a th\u1ecb tr\u01b0\u1eddng. V\u1edbi m\u1ed9t th\u1ec3 lo\u1ea1i m\u00e0 ti\u1ec1n b\u1ea1c v\u1ed1n d\u0129 b\u1ecb ph\u00e2n t\u00e1n theo thi\u1ebft k\u1ebf, vi\u1ec7c nh\u00ecn th\u1ea5y t\u1ea5t c\u1ea3 trong m\u1ed9t s\u1ed5 c\u00e1i ch\u00ednh l\u00e0 ranh gi\u1edbi gi\u1eefa m\u1ed9t b\u1ea3n k\u00ea ti\u1ec1n b\u1ea3n quy\u1ec1n \u0111\u1ea7y \u0111\u1ee7 v\u00e0 m\u1ed9t b\u1ea3n k\u00ea thi\u1ebfu s\u00f3t.<\/p>\n<p>\u0110\u00e0i Loan s\u1ebd ti\u1ebfp t\u1ee5c v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Nh\u1eefng ngh\u1ec7 s\u0129 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u1ea3n \u0111\u1ed3 ph\u00e2n ph\u1ed1i kh\u1edbp v\u1edbi n\u01a1i ng\u01b0\u1eddi nghe nh\u1ea1c Hoa th\u1ef1c s\u1ef1 hi\u1ec7n di\u1ec7n, ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u01a1i danh s\u00e1ch DSP m\u1eb7c \u0111\u1ecbnh d\u1eebng l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"KKBOX v\u1eabn n\u1eafm gi\u1eef h\u01a1n 60% th\u1ecb ph\u1ea7n ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00e0i Loan, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng h\u1ec1 ti\u1ebfp c\u1eadn n\u1ec1n t\u1ea3ng n\u00e0y. Ti\u1ec1n th\u1eadt c\u1ee7a Mandopop n\u1eb1m r\u1ea3i r\u00e1c kh\u1eafp Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, Malaysia, Singapore v\u00e0 c\u1ed9ng \u0111\u1ed3ng h\u1ea3i ngo\u1ea1i, tr\u00ean nh\u1eefng DSP khu v\u1ef1c m\u00e0 danh s\u00e1ch m\u1eb7c \u0111\u1ecbnh Spotify-Apple kh\u00f4ng bao gi\u1edd ch\u1ea1m t\u1edbi.","protected":false},"author":7,"featured_media":8005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[13915,17795,17798,6706,6712,17801],"class_list":["post-10806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-apple-music-vi","tag-kkbox-vi","tag-mandopop-vi","tag-music-en-vi","tag-spotify-en-vi","tag-taiwan-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KKBOX v\u1eabn n\u1eafm gi\u1eef h\u01a1n 60% th\u1ecb ph\u1ea7n ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00e0i Loan. 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