{"id":10948,"date":"2026-08-05T00:45:18","date_gmt":"2026-08-05T00:45:18","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/thi-truong-am-nhac-viet-nam-dua-vao-zing-mp3-va-nhaccuatui-spotify-chi-tiep-can-duoc-khoang-1-4-nguoi-nghe\/"},"modified":"2026-08-05T00:45:18","modified_gmt":"2026-08-05T00:45:18","slug":"thi-truong-am-nhac-viet-nam-dua-vao-zing-mp3-va-nhaccuatui-spotify-chi-tiep-can-duoc-khoang-1-4-nguoi-nghe","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/thi-truong-am-nhac-viet-nam-dua-vao-zing-mp3-va-nhaccuatui-spotify-chi-tiep-can-duoc-khoang-1-4-nguoi-nghe\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Vi\u1ec7t Nam d\u1ef1a v\u00e0o Zing MP3 v\u00e0 NhacCuaTui. Spotify ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 1\/4 ng\u01b0\u1eddi nghe."},"content":{"rendered":"<p>DSP c\u00f3 ngh\u0129a l\u00e0 Digital Service Provider, nh\u1eefng n\u1ec1n t\u1ea3ng streaming th\u1ef1c s\u1ef1 tr\u1ea3 b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c ghi l\u1ea1i. Trong h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng, cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac v\u1edbi Spotify, Apple Music, v\u00e0 YouTube.<\/p>\n<p>Vi\u1ec7t Nam ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp theo \u0111u\u1ed5i kh\u00e1n gi\u1ea3 V-pop, b\u1ea3n \u0111\u1ed3 n\u1ec1n t\u1ea3ng ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n<h2>Hai n\u1ec1n t\u1ea3ng th\u1ed1ng tr\u1ecb m\u00e0 thung l\u0169ng Silicon th\u01b0\u1eddng qu\u00ean<\/h2>\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi nghe do \u0110\u1ea1i h\u1ecdc RMIT th\u1ef1c hi\u1ec7n trong b\u00e1o c\u00e1o <a href=\"https:\/\/www.rmit.edu.vn\/content\/dam\/rmit\/vn\/en\/assets-for-production\/documents\/pdfs\/scd\/2024\/EN-vietnam-digital-music-landscape-2024.pdf\">B\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 Vi\u1ec7t Nam<\/a> cho th\u1ea5y YouTube \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 77% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t, sau \u0111\u00f3 l\u00e0 hai n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba: Zing MP3 chi\u1ebfm 52% v\u00e0 NhacCuaTui chi\u1ebfm 32%. Spotify \u0111\u1ea1t t\u1edbi 28%.<\/p>\n<p>S\u1ef1 s\u1eafp x\u1ebfp n\u00e0y quan tr\u1ecdng h\u01a1n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng. Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t kho\u1ea3ng 52 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2025 v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m compounding l\u00e0 7,89% \u0111\u1ebfn n\u0103m 2033, theo <a href=\"https:\/\/www.imarcgroup.com\/vietnam-online-music-streaming-market\">IMARC Group<\/a>. Ti\u1ec1n b\u1ea1c \u0111ang ch\u1ea3y v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u kh\u00f4ng cung c\u1ea5p.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi b\u1ee9c tranh r\u1ed9ng l\u1edbn h\u01a1n. IFPI, t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i cho ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c ghi l\u1ea1i, b\u00e1o c\u00e1o r\u1eb1ng ch\u00e2u \u00c1 \u0111\u00e3 t\u0103ng 10,9% trong n\u0103m 2025 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u t\u0103ng 6,4% l\u00ean 31,7 t\u1ef7 \u0111\u00f4 la, <a href=\"https:\/\/www.musicbusinessworldwide.com\/global-recorded-music-revenues-hit-31-7bn-in-2025-up-6-4-yoy-users-of-paid-music-subscriptions-reach-837m\/\">theo Music Business Worldwide<\/a>. Xu h\u01b0\u1edbng khu v\u1ef1c l\u00e0 th\u1eadt s\u1ef1. Kh\u1ed1i l\u01b0\u1ee3ng ph\u00e2n ph\u1ed1i m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i b\u1ecf qua.<\/p>\n<p>Kh\u00e1n gi\u1ea3 c\u1ee7a Vi\u1ec7t Nam tr\u1ebb tu\u1ed5i, di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean v\u00e0 quen v\u1edbi vi\u1ec7c m\u1edf \u1ee9ng d\u1ee5ng \u0111\u1ecba ph\u01b0\u01a1ng tr\u01b0\u1edbc khi m\u1edf \u1ee9ng d\u1ee5ng to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y l\u00e0 l\u00fd do t\u1ea1i sao c\u1eb7p \u0111\u00f4i n\u1ed9i \u0111\u1ecba gi\u1eef th\u1ecb ph\u1ea7n ngay c\u1ea3 khi Spotify v\u00e0 Apple Music chi ti\u00eau \u0111\u1ec3 gi\u00e0nh th\u1ecb tr\u01b0\u1eddng. M\u1ed9t ph\u00e1t h\u00e0nh kh\u00f4ng c\u00f3 tr\u00ean Zing MP3 v\u00e0 NhacCuaTui s\u1ebd tr\u1edf n\u00ean v\u00f4 h\u00ecnh \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft \u0111\u1ea5t n\u01b0\u1edbc, b\u1ea5t k\u1ec3 s\u1ed1 li\u1ec7u c\u1ee7a Spotify tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h2>N\u01a1i m\u00e0 nh\u1eefng b\u1ea3n ghi l\u1edbn nh\u1ea5t th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i<\/h2>\n<p>B\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m 2025 x\u00e1c nh\u1eadn kh\u00e1n gi\u1ea3 \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn m\u1ee9c n\u00e0o. HIEUTHUHAI \u0111\u1ee9ng \u0111\u1ea7u Spotify Wrapped Vi\u1ec7t Nam trong hai n\u0103m li\u00ean ti\u1ebfp, v\u01b0\u1ee3t qua dangrangto, Son Tung M-TP, SOOBIN v\u00e0 tlinh, <a href=\"https:\/\/www.vietnam.vn\/en\/spotify-wrapped-viet-nam-2025-goi-ten-hieuthuhai-son-tung-soobin\">Vietnam.vn \u0111\u00e3 b\u00e1o c\u00e1o<\/a>.<\/p>\n<p>Tr\u00ean YouTube c\u00e2u chuy\u1ec7n c\u0169ng l\u00e0 n\u1ed9i \u0111\u1ecba. Hoa Minzy&#8217;s &#8220;Bac Bling&#8221; n\u1eb1m trong s\u1ed1 nh\u1eefng video \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t trong n\u0103m v\u1edbi 287 tri\u1ec7u l\u01b0\u1ee3t xem, v\u00e0 Duong Domic&#8217;s &#8220;Mat Ket Noi&#8221; v\u01b0\u1ee3t qua m\u1ecdi n\u1ec1n t\u1ea3ng nh\u01b0 m\u1ed9t hit qu\u1ed1c gia th\u1ef1c s\u1ef1.<\/p>\n<p>Kh\u00f4ng c\u1ea7n \u0111\u1ebfn DSP ph\u01b0\u01a1ng T\u00e2y \u0111\u1ec3 ra m\u1eaft. H\u1ecd ch\u1ec9 c\u1ea7n c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i m\u00e0 ng\u01b0\u1eddi Vi\u1ec7t Nam m\u1edf \u1ee9ng d\u1ee5ng \u00e2m nh\u1ea1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i, \u0111i\u1ec1u \u0111\u00f3 trong n\u0103m 2025 ngh\u0129a l\u00e0 Zing MP3 v\u00e0 NhacCuaTui \u0111\u1ea7u ti\u00ean.<\/p>\n<h2>B\u1ea3n quy\u1ec1n l\u00e0 thu\u1ebf m\u00e0 vi\u1ec7c c\u1ea5p ph\u00e9p lo\u1ea1i b\u1ecf<\/h2>\n<p>\u0110i\u1ec3m kh\u00f3 kh\u0103n l\u00e0 r\u00f2 r\u1ec9. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a IFPI \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y 66% ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam v\u1eabn xem t\u1eeb c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p.<\/p>\n<p>M\u1ed7i l\u1ea7n ph\u00e1t l\u1ea1i \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n quy\u1ec1n m\u00e0 ngh\u1ec7 s\u0129 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c. Ch\u1ec9 ri\u00eang vi\u1ec7c th\u1ef1c thi kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y. Phi\u00ean b\u1ea3n \u0111\u00e3 c\u1ea5p ph\u00e9p ph\u1ea3i m\u01b0\u1ee3t m\u00e0 \u0111\u1ebfn m\u1ee9c mi\u1ec5n ph\u00ed kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u1edf theo th\u00f3i quen.<\/p>\n<h2>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u00ec cho m\u1ed9t ph\u00e1t h\u00e0nh V-pop<\/h2>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp ho\u1eb7c nh\u00e3n h\u00e0ng \u0111ang l\u00ean k\u1ebf ho\u1ea1ch ra m\u1eaft t\u1eeb 2025 \u0111\u1ebfn 2026, b\u1ea3n \u0111\u1ed3 ph\u00e2n ph\u1ed1i ch\u00ednh l\u00e0 k\u1ebf ho\u1ea1ch:<\/p>\n<ul>\n<li>G\u1eedi \u0111\u1ebfn Zing MP3 v\u00e0 NhacCuaTui, kh\u00f4ng ch\u1ec9 ba n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 h\u1ea7u h\u1ebft vi\u1ec7c nghe n\u1ed9i \u0111\u1ecba di\u1ec5n ra.<\/li>\n<li>Xem YouTube nh\u01b0 m\u1ed9t k\u00eanh m\u1edf r\u1ed9ng v\u00e0 c\u00e1c DSP \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 ngu\u1ed3n thu nh\u1eadp. C\u00e1c kh\u00e1n gi\u1ea3 giao thoa nh\u01b0ng kh\u00f4ng tr\u00f9ng kh\u1edbp v\u1edbi nhau.<\/li>\n<li>\u0110\u0103ng k\u00fd ph\u00e2n chia tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh, v\u00ec m\u00e1y t\u1ea1o hit c\u1ee7a V-pop d\u1ef1a tr\u00ean vi\u1ec7c h\u1ee3p t\u00e1c v\u00e0 t\u00edn d\u1ee5ng s\u1ea3n xu\u1ea5t.<\/li>\n<li>B\u1ea3o v\u1ec7 c\u00e1c d\u1ea5u diacritic ti\u1ebfng Vi\u1ec7t trong metadata c\u1ee7a b\u1ea1n, v\u00ec c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng y\u1ebfu h\u01a1n c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng ch\u00fang v\u00e0 DSPs sau \u0111\u00f3 t\u1eeb ch\u1ed1i.<\/li>\n<\/ul>\n<p>H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho m\u1ed9t th\u1ebf gi\u1edbi Spotify \u0111\u1ea7u ti\u00ean l\u1eb7ng l\u1ebd b\u1ecf qua c\u00e1c n\u1ec1n t\u1ea3ng Vi\u1ec7t Nam, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i <a href=\"https:\/\/interspacemusic.com\/blog\/glossary\/zing-mp3-nhaccuatui-vietnam-music-dsp\/\">Zing MP3 v\u00e0 NhacCuaTui<\/a>. Vi\u1ec7c b\u1ecf qua \u0111\u00f3 ch\u00ednh l\u00e0 kho\u1ea3ng c\u00e1ch.<\/p>\n<p>DDEX c\u00f3 ngh\u0129a l\u00e0 Digital Data Exchange, ti\u00eau chu\u1ea9n m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng \u0111\u1ec3 trao \u0111\u1ed5i d\u1eef li\u1ec7u ph\u00e1t h\u00e0nh. InterSpace Distribution ph\u00e2n ph\u1ed1i DDEX-native \u0111\u1ebfn Zing MP3 v\u00e0 NhacCuaTui c\u00f9ng v\u1edbi c\u00e1c DSP to\u00e0n c\u1ea7u, v\u1edbi vi\u1ec7c chia s\u1ebb thu nh\u1eadp minh b\u1ea1ch th\u00f4ng qua m\u1ed9t t\u00e0i kho\u1ea3n ghi.<\/p>\n","protected":false},"excerpt":{"rendered":"Th\u1ecb tr\u01b0\u1eddng streaming c\u1ee7a Vi\u1ec7t Nam ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba. Zing MP3 chi\u1ebfm 52% th\u1ecb ph\u1ea7n, NhacCuaTui 32%, trong khi Spotify ch\u1ec9 \u0111\u1ea1t t\u1edbi 28%. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u kh\u00f4ng cung c\u1ea5p cho c\u1ea3 hai n\u1ec1n t\u1ea3ng n\u00e0y, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 n\u01a1i m\u00e0 kh\u00e1n gi\u1ea3 V-pop v\u00e0 ti\u1ec1n b\u1ea1c th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i.","protected":false},"author":3,"featured_media":7937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[6706,6712,7582,15826,15829,14919],"class_list":["post-10948","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-music-en-vi","tag-spotify-en-vi","tag-streaming-vi","tag-v-pop-vi","tag-vietnam-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Vi\u1ec7t Nam d\u1ef1a v\u00e0o Zing MP3 v\u00e0 NhacCuaTui. Spotify ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 1\/4 ng\u01b0\u1eddi nghe.<\/title>\n<meta name=\"description\" content=\"DSP c\u00f3 ngh\u0129a l\u00e0 Digital Service Provider, nh\u1eefng n\u1ec1n t\u1ea3ng streaming th\u1ef1c s\u1ef1 tr\u1ea3 b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c ghi l\u1ea1i. Trong h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng, cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac v\u1edbi Spotify, Apple Music, v\u00e0 YouTube. Vi\u1ec7t Nam ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/vi\/thi-truong-am-nhac-viet-nam-dua-vao-zing-mp3-va-nhaccuatui-spotify-chi-tiep-can-duoc-khoang-1-4-nguoi-nghe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Vi\u1ec7t Nam d\u1ef1a v\u00e0o Zing MP3 v\u00e0 NhacCuaTui. Spotify ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 1\/4 ng\u01b0\u1eddi nghe.\" \/>\n<meta property=\"og:description\" content=\"DSP c\u00f3 ngh\u0129a l\u00e0 Digital Service Provider, nh\u1eefng n\u1ec1n t\u1ea3ng streaming th\u1ef1c s\u1ef1 tr\u1ea3 b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c ghi l\u1ea1i. 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