{"id":11333,"date":"2026-08-05T17:16:12","date_gmt":"2026-08-05T17:16:12","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/han-quoc-la-thi-truong-am-nhac-lon-thu-7-the-gioi-youtube-music-vuot-qua-melon-nhung-melon-van-quyet-dinh-ai-len-bang-xep-hang\/"},"modified":"2026-08-05T17:16:12","modified_gmt":"2026-08-05T17:16:12","slug":"han-quoc-la-thi-truong-am-nhac-lon-thu-7-the-gioi-youtube-music-vuot-qua-melon-nhung-melon-van-quyet-dinh-ai-len-bang-xep-hang","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/han-quoc-la-thi-truong-am-nhac-lon-thu-7-the-gioi-youtube-music-vuot-qua-melon-nhung-melon-van-quyet-dinh-ai-len-bang-xep-hang\/","title":{"rendered":"H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn th\u1ee9 7 th\u1ebf gi\u1edbi. YouTube Music v\u01b0\u1ee3t qua Melon, nh\u01b0ng Melon v\u1eabn quy\u1ebft \u0111\u1ecbnh ai l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng."},"content":{"rendered":"<h2>Th\u1ecb tr\u01b0\u1eddng streaming H\u00e0n Qu\u1ed1c \u0111\u00e3 \u0111\u1ea3o chi\u1ec1u, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec1u b\u1ecf l\u1ee1 s\u1ef1 thay \u0111\u1ed5i n\u00e0y<\/h2>\n<p>H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c thu \u00e2m l\u1edbn th\u1ee9 b\u1ea3y th\u1ebf gi\u1edbi, theo <a href=\"https:\/\/www.ifpi.org\/global-music-report-2026-global-recorded-music-revenues-grow-6-4-as-record-companies-drive-innovation\/\">B\u00e1o c\u00e1o \u00c2m nh\u1ea1c To\u00e0n c\u1ea7u 2026 c\u1ee7a IFPI<\/a>. IFPI l\u00e0 Li\u00ean \u0111o\u00e0n C\u00f4ng nghi\u1ec7p Ghi \u00e2m Qu\u1ed1c t\u1ebf, t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ed1ng k\u00ea doanh thu.<\/p>\n<p>Trong hai th\u1eadp k\u1ef7, th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean Melon. Nh\u01b0ng \u0111\u1ebfn n\u0103m 2025 th\u00ec kh\u00f4ng c\u00f2n nh\u01b0 v\u1eady n\u1eefa.<\/p>\n<p>YouTube Music k\u1ebft th\u00fac n\u0103m 2025 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u1ee9ng d\u1ee5ng \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i H\u00e0n Qu\u1ed1c v\u1edbi kho\u1ea3ng 9,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, theo d\u1eef li\u1ec7u c\u1ee7a Wiseapp <a href=\"https:\/\/www.digitaltoday.co.kr\/en\/view\/1566\/youtube-music-tops-korea-2025-users-9-8-million-spotify-leads-return-rate\">\u0111\u01b0\u1ee3c Digital Today \u0111\u01b0a tin<\/a>. MAU l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. Melon \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 6,34 tri\u1ec7u.<\/p>\n<p>Kho\u1ea3ng c\u00e1ch n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean. YouTube Music l\u1ea7n \u0111\u1ea7u v\u01b0\u1ee3t qua Melon v\u00e0o th\u00e1ng 12 n\u0103m 2023 v\u00e0 ch\u01b0a t\u1eebng quay \u0111\u1ea7u.<\/p>\n<h2>C\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba \u0111ang thu h\u1eb9p<\/h2>\n<p>L\u01b0\u1ee3ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 streaming \u00e2m nh\u1ea1c n\u1ed9i \u0111\u1ecba gi\u1ea3m 5% trong n\u0103m 2025 so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u00e1nh d\u1ea5u n\u0103m suy gi\u1ea3m th\u1ee9 s\u00e1u li\u00ean ti\u1ebfp k\u1ec3 t\u1eeb n\u0103m 2019, theo b\u00e1o c\u00e1o c\u1ee7a KOCCA <a href=\"https:\/\/en.sedaily.com\/finance\/2026\/06\/13\/youtube-music-takes-home-turf-as-k-music-platforms-decline\">\u0111\u01b0\u1ee3c Seoul Economic Daily tr\u00edch d\u1eabn<\/a>.<\/p>\n<p>Melon \u0111\u00e3 m\u1eafc k\u1eb9t \u1edf m\u1ee9c kho\u1ea3ng 7 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong nhi\u1ec1u n\u0103m. C\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba c\u00f2n l\u1ea1i nh\u1ecf h\u01a1n v\u00e0 \u0111ang t\u1ee5t d\u1ed1c:<\/p>\n<ul>\n<li>Melon: 6,34 tri\u1ec7u MAU<\/li>\n<li>Spotify: 3,85 tri\u1ec7u<\/li>\n<li>Genie Music: 2,57 tri\u1ec7u<\/li>\n<li>FLO: 1,73 tri\u1ec7u<\/li>\n<li>Naver VIBE v\u00e0 Bugs: d\u01b0\u1edbi 1 tri\u1ec7u m\u1ed7i n\u1ec1n t\u1ea3ng<\/li>\n<\/ul>\n<p>DSP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1. H\u00e0n Qu\u1ed1c c\u00f3 nhi\u1ec1u DSP quan tr\u1ecdng h\u01a1n h\u1ea7u h\u1ebft m\u1ecdi th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u ch\u1ec9 ph\u00e2n ph\u1ed1i \u0111\u1ebfn hai ho\u1eb7c ba n\u1ec1n t\u1ea3ng.<\/p>\n<h2>Melon v\u1eabn quy\u1ebft \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb<\/h2>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1i b\u1eaby. Ph\u1ea1m vi ti\u1ebfp c\u1eadn n\u1eb1m \u1edf YouTube Music. T\u00ednh ch\u00ednh danh v\u1eabn n\u1eb1m \u1edf Melon.<\/p>\n<p>B\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Melon l\u00e0 th\u1ee9 m\u00e0 truy\u1ec1n th\u00f4ng H\u00e0n Qu\u1ed1c, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u00e2m nh\u1ea1c tr\u00ean TV v\u00e0 ti\u00eau ch\u00ed x\u00e9t gi\u1ea3i th\u01b0\u1edfng cu\u1ed1i n\u0103m theo d\u00f5i. M\u1ed9t ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 \u0111\u1ea1t con s\u1ed1 kh\u1ed5ng l\u1ed3 tr\u00ean YouTube nh\u01b0ng v\u1eabn b\u1ecb coi l\u00e0 v\u1eafng b\u00f3ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba n\u1ebfu ch\u01b0a t\u1eebng c\u00f3 m\u1eb7t tr\u00ean Melon, Genie v\u00e0 FLO.<\/p>\n<p>S\u1ef1 ph\u00e2n t\u00e1ch \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u1ec9 t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng T\u00e2y l\u1ea1i \u00e2m th\u1ea7m gi\u1edbi h\u1ea1n m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh t\u1ea1i H\u00e0n Qu\u1ed1c. Spotify c\u1ed9ng v\u1edbi Apple Music c\u1ed9ng v\u1edbi YouTube bao ph\u1ee7 c\u00e2u chuy\u1ec7n v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn nh\u01b0ng kh\u00f4ng h\u1ec1 \u0111\u1ee5ng \u0111\u1ebfn c\u00e2u chuy\u1ec7n v\u1ec1 t\u00ednh ch\u00ednh danh.<\/p>\n<h2>T\u1ef7 l\u1ec7 quay l\u1ea1i l\u00e0 con s\u1ed1 kh\u00f4ng ai c\u00f4ng b\u1ed1<\/h2>\n<p>Cu\u1ed9c \u0111ua MAU che gi\u1ea5u m\u1ed9t t\u00edn hi\u1ec7u th\u1ee9 hai. T\u1ef7 l\u1ec7 quay l\u1ea1i, t\u1ee9c t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng quay tr\u1edf l\u1ea1i h\u00e0ng th\u00e1ng, cho b\u1ea1n bi\u1ebft n\u01a1i n\u00e0o vi\u1ec7c nghe nh\u1ea1c th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n<p>Trong k\u1ef3 th\u00e1ng 12, Wiseapp x\u1ebfp Spotify \u0111\u1ea7u ti\u00ean v\u1edbi 82,3%, t\u0103ng 14,6 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Melon v\u00e0 Genie \u0111\u1ed3ng h\u1ea1ng \u1edf m\u1ee9c 81,4%. FLO \u0111\u1ea1t 74,5% v\u00e0 YouTube Music l\u00e0 74%, theo Digital Today.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c: YouTube Music chi\u1ebfn th\u1eafng v\u1ec1 s\u1ed1 \u0111\u00f4ng, nh\u01b0ng c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba n\u1eafm gi\u1eef nh\u1eefng ng\u01b0\u1eddi nghe trung th\u00e0nh. \u0110\u1ed1i v\u1edbi m\u1ed9t danh m\u1ee5c nh\u1ea1c ki\u1ebfm ti\u1ec1n t\u1eeb l\u01b0\u1ee3t ph\u00e1t l\u1eb7p l\u1ea1i, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng g\u1eafn b\u00f3 tr\u00ean Melon kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 sai s\u1ed1 c\u00f3 th\u1ec3 b\u1ecf qua.<\/p>\n<h2>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 H\u00e0n Qu\u1ed1c t\u1ef1 ph\u00e1t h\u00e0nh<\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;ch\u1ecdn m\u1ed9t b\u00ean chi\u1ebfn th\u1eafng&#8221;. M\u00e0 l\u00e0 &#8220;bao ph\u1ee7 c\u1ea3 hai cu\u1ed9c ch\u01a1i c\u00f9ng m\u1ed9t l\u00fac&#8221;.<\/p>\n<ul>\n<li>Ph\u00e2n ph\u1ed1i \u0111\u1ebfn Melon, Genie, FLO, Bugs v\u00e0 VIBE \u0111\u1ec3 c\u00f3 m\u1eb7t tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng n\u1ed9i \u0111\u1ecba v\u00e0 con \u0111\u01b0\u1eddng gi\u1ea3i th\u01b0\u1edfng<\/li>\n<li>Ph\u00e2n ph\u1ed1i \u0111\u1ebfn YouTube Music, Spotify v\u00e0 Apple Music \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 xu\u1ea5t kh\u1ea9u<\/li>\n<li>Gi\u1eef si\u00eau d\u1eef li\u1ec7u gi\u1ed1ng h\u1ec7t nhau tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea3ng x\u1ebfp h\u1ea1ng n\u1ed9i \u0111\u1ecba v\u00e0 b\u1ea3ng x\u1ebfp h\u1ea1ng to\u00e0n c\u1ea7u ghi nh\u1eadn c\u00f9ng m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh<\/li>\n<\/ul>\n<p>H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho th\u1ecb tr\u01b0\u1eddng M\u1ef9 coi c\u00e1c DSP H\u00e0n Qu\u1ed1c nh\u01b0 m\u1ed9t suy ngh\u0129 mu\u1ed9n m\u00e0ng ho\u1eb7c b\u1ecf qua ch\u00fang ho\u00e0n to\u00e0n. \u0110\u00f3 ch\u00ednh l\u00e0 l\u1ed7 h\u1ed5ng v\u1ec1 ph\u1ea1m vi ph\u00e2n ph\u1ed1i.<\/p>\n<h2>InterSpace ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2u<\/h2>\n<p>InterSpace Distribution ph\u00e2n ph\u1ed1i theo chu\u1ea9n DDEX \u0111\u1ebfn c\u00e1c DSP n\u1ed9i \u0111\u1ecba H\u00e0n Qu\u1ed1c c\u00f9ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u, ch\u1ec9 trong m\u1ed9t l\u1ea7n ph\u00e1t h\u00e0nh. DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Trao \u0111\u1ed5i D\u1eef li\u1ec7u K\u1ef9 thu\u1eadt s\u1ed1, ti\u00eau chu\u1ea9n nh\u1eafn tin gi\u00fap gi\u1eef nguy\u00ean th\u00f4ng tin ghi c\u00f4ng v\u00e0 ph\u00e2n chia l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e2u ph\u00e2n ph\u1ed1i \u0111\u1ebfn khi thanh to\u00e1n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh H\u00e0n Qu\u1ed1c c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u1ea3 b\u1ea3ng x\u1ebfp h\u1ea1ng Melon v\u00e0 thu\u1eadt to\u00e1n YouTube Music trong c\u00f9ng m\u1ed9t tu\u1ea7n, m\u1ed9t quy tr\u00ecnh duy nh\u1ea5t ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u1ea3 hai ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng trong n\u01b0\u1edbc v\u00e0 ch\u1ec9 t\u1ea1o xu h\u01b0\u1edbng \u1edf n\u01b0\u1edbc ngo\u00e0i. Vi\u1ec7c ph\u00e2n chia l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft minh b\u1ea1ch, v\u00ec v\u1eady m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh K-pop c\u00f3 nhi\u1ec1u ngh\u1ec7 s\u0129 h\u1ee3p t\u00e1c s\u1ebd kh\u00f4ng bi\u1ebfn th\u00e0nh tranh c\u00e3i v\u1ec1 thanh to\u00e1n.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c kh\u00f4ng thu h\u1eb9p. N\u00f3 \u0111\u00e3 d\u1ecbch chuy\u1ec3n. Nh\u1eefng nh\u00e0 ph\u00e2n ph\u1ed1i nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1eabn c\u00f2n tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn th\u1ee9 7 th\u1ebf gi\u1edbi, v\u00e0 v\u00e0o n\u0103m 2025, YouTube Music \u0111\u00e3 v\u01b0\u1ee3t qua Melon \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. Nh\u01b0ng Melon v\u1eabn quy\u1ebft \u0111\u1ecbnh ai l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh t\u1ea1i H\u00e0n Qu\u1ed1c c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c DSP n\u1ed9i \u0111\u1ecba m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i th\u01b0\u1eddng b\u1ecf qua v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u.","protected":false},"author":6,"featured_media":7815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[13915,8751,19781,6706,6712,14919],"class_list":["post-11333","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-apple-music-vi","tag-k-pop-vi","tag-korea-vi","tag-music-en-vi","tag-spotify-en-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn th\u1ee9 7 th\u1ebf gi\u1edbi. 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