{"id":11334,"date":"2026-08-05T17:16:13","date_gmt":"2026-08-05T17:16:13","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/coreia-e-o-7o-maior-mercado-musical-do-mundo-youtube-music-ultrapassou-melon-mas-melon-ainda-decide-quem-entra-nas-paradas\/"},"modified":"2026-08-05T17:16:13","modified_gmt":"2026-08-05T17:16:13","slug":"coreia-e-o-7o-maior-mercado-musical-do-mundo-youtube-music-ultrapassou-melon-mas-melon-ainda-decide-quem-entra-nas-paradas","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/coreia-e-o-7o-maior-mercado-musical-do-mundo-youtube-music-ultrapassou-melon-mas-melon-ainda-decide-quem-entra-nas-paradas\/","title":{"rendered":"Coreia \u00e9 o 7\u00ba maior mercado musical do mundo. YouTube Music ultrapassou Melon, mas Melon ainda decide quem entra nas paradas."},"content":{"rendered":"<h2>O mercado de streaming da Coreia virou, e a maioria das distribuidoras n\u00e3o percebeu<\/h2>\n<p>A Coreia do Sul \u00e9 o s\u00e9timo maior mercado de m\u00fasica gravada do mundo, segundo o <a href=\"https:\/\/www.ifpi.org\/global-music-report-2026-global-recorded-music-revenues-grow-6-4-as-record-companies-drive-innovation\/\">Relat\u00f3rio Global de M\u00fasica da IFPI 2026<\/a>. IFPI \u00e9 a Federa\u00e7\u00e3o Internacional da Ind\u00fastria Fonogr\u00e1fica, o \u00f3rg\u00e3o que contabiliza o dinheiro.<\/p>\n<p>Por duas d\u00e9cadas, esse mercado funcionou com o Melon. Em 2025, n\u00e3o mais.<\/p>\n<p>O YouTube Music fechou 2025 como o app de m\u00fasica mais usado da Coreia, com cerca de 9,8 milh\u00f5es de usu\u00e1rios ativos mensais, de acordo com dados da Wiseapp <a href=\"https:\/\/www.digitaltoday.co.kr\/en\/view\/1566\/youtube-music-tops-korea-2025-users-9-8-million-spotify-leads-return-rate\">divulgados pelo Digital Today<\/a>. MAU significa usu\u00e1rios ativos mensais. O Melon ficou em segundo, com 6,34 milh\u00f5es.<\/p>\n<p>A diferen\u00e7a n\u00e3o \u00e9 acidental. O YouTube Music ultrapassou o Melon pela primeira vez em dezembro de 2023 e nunca mais olhou para tr\u00e1s.<\/p>\n<h2>As plataformas nacionais est\u00e3o encolhendo<\/h2>\n<p>O uso de streaming de m\u00fasica nacional caiu 5% em 2025 em rela\u00e7\u00e3o ao ano anterior, o sexto ano consecutivo de queda desde 2019, segundo um relat\u00f3rio da KOCCA <a href=\"https:\/\/en.sedaily.com\/finance\/2026\/06\/13\/youtube-music-takes-home-turf-as-k-music-platforms-decline\">citado pelo Seoul Economic Daily<\/a>.<\/p>\n<p>O Melon est\u00e1 estagnado em torno de 7 milh\u00f5es de usu\u00e1rios h\u00e1 anos. O restante do time da casa \u00e9 menor e est\u00e1 em decl\u00ednio:<\/p>\n<ul>\n<li>Melon: 6,34 milh\u00f5es de MAU<\/li>\n<li>Spotify: 3,85 milh\u00f5es<\/li>\n<li>Genie Music: 2,57 milh\u00f5es<\/li>\n<li>FLO: 1,73 milh\u00f5es<\/li>\n<li>Naver VIBE e Bugs: menos de um milh\u00e3o cada<\/li>\n<\/ul>\n<p>DSP significa provedor de servi\u00e7os digitais. A Coreia tem mais DSPs relevantes do que quase qualquer outro mercado do mundo, e a maioria das distribuidoras globais entrega apenas para dois ou tr\u00eas.<\/p>\n<h2>Melon ainda decide quem importa<\/h2>\n<p>Aqui est\u00e1 a armadilha. O alcance est\u00e1 no YouTube Music. A legitimidade ainda est\u00e1 no Melon.<\/p>\n<p>A parada do Melon \u00e9 o que a m\u00eddia coreana, os programas musicais de TV e a elegibilidade para pr\u00eamios de fim de ano acompanham. Um artista pode ter n\u00fameros enormes no YouTube e ainda assim ser considerado ausente no mercado interno se nunca entrar no Melon, Genie e FLO.<\/p>\n<p>Essa divis\u00e3o \u00e9 o motivo pelo qual uma distribui\u00e7\u00e3o focada apenas no Ocidente limita silenciosamente um lan\u00e7amento coreano. Spotify mais Apple Music mais YouTube cobrem a hist\u00f3ria do alcance, mas nada da hist\u00f3ria da legitimidade.<\/p>\n<h2>Reten\u00e7\u00e3o \u00e9 o n\u00famero que ningu\u00e9m publica<\/h2>\n<p>A corrida por MAU esconde um segundo sinal. A taxa de retorno, a parcela de usu\u00e1rios que voltam m\u00eas ap\u00f3s m\u00eas, mostra onde a escuta realmente se fixa.<\/p>\n<p>Na janela de dezembro, a Wiseapp colocou o Spotify em primeiro com 82,3%, um aumento de 14,6 pontos em rela\u00e7\u00e3o ao ano anterior. Melon e Genie empataram com 81,4%. FLO ficou com 74,5% e YouTube Music com 74%, segundo o Digital Today.<\/p>\n<p>Tradu\u00e7\u00e3o: o YouTube Music ganha na multid\u00e3o, mas as plataformas nacionais det\u00eam o ouvinte fiel. Para um cat\u00e1logo que fatura com reprodu\u00e7\u00f5es repetidas, essa base engajada no Melon n\u00e3o \u00e9 um erro de arredondamento.<\/p>\n<h2>O que isso significa para um artista coreano independente<\/h2>\n<p>O manual n\u00e3o \u00e9 &#8220;escolha um vencedor&#8221;. \u00c9 &#8220;cubra os dois jogos ao mesmo tempo&#8221;.<\/p>\n<ul>\n<li>Entregue para Melon, Genie, FLO, Bugs e VIBE para o caminho das paradas e premia\u00e7\u00f5es nacionais<\/li>\n<li>Entregue para YouTube Music, Spotify e Apple Music para alcance e exporta\u00e7\u00e3o<\/li>\n<li>Mantenha os metadados id\u00eanticos em todas elas para que a parada nacional e a global creditem o mesmo lan\u00e7amento<\/li>\n<\/ul>\n<p>A maioria das distribuidoras criadas para o mercado dos EUA trata os DSPs coreanos como uma reflex\u00e3o tardia ou os ignora completamente. Essa \u00e9 a lacuna de cobertura.<\/p>\n<h2>Onde a InterSpace se encaixa<\/h2>\n<p>A InterSpace Distribution entrega nativamente em DDEX para os DSPs nacionais da Coreia junto com as plataformas globais, em um \u00fanico lan\u00e7amento. DDEX significa Digital Data Exchange, o padr\u00e3o de mensagens que mant\u00e9m seus cr\u00e9ditos e divis\u00f5es intactos desde a entrega at\u00e9 o pagamento.<\/p>\n<p>Para um lan\u00e7amento coreano que precisa satisfazer a parada do Melon e o algoritmo do YouTube Music na mesma semana, um \u00fanico pipeline que alcance ambos \u00e9 a diferen\u00e7a entre entrar nas paradas em casa e apenas viralizar no exterior. As divis\u00f5es s\u00e3o liquidadas de forma transparente, ent\u00e3o um K-lan\u00e7amento cheio de participa\u00e7\u00f5es n\u00e3o se transforma em uma briga por pagamentos.<\/p>\n<p>O mercado coreano n\u00e3o encolheu. Ele se moveu. As distribuidoras que perceberam s\u00e3o as que ainda est\u00e3o na parada.<\/p>\n","protected":false},"excerpt":{"rendered":"A Coreia do Sul \u00e9 o 7\u00ba maior mercado musical do mundo, e em 2025 o YouTube Music ultrapassou o Melon como o app mais usado. Mas o Melon ainda decide quem entra nas paradas. Veja por que um lan\u00e7amento coreano precisa ser entregue aos DSPs nacionais que as distribuidoras ignoram e \u00e0s plataformas globais.","protected":false},"author":6,"featured_media":7815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7500],"tags":[13921,8769,19784,6726,6732,14928],"class_list":["post-11334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-pt-br","tag-apple-music-pt-br","tag-k-pop-pt-br","tag-korea-pt-br","tag-music-en-pt-br","tag-spotify-en-pt-br","tag-youtube-pt-br","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coreia \u00e9 o 7\u00ba maior mercado musical do mundo. 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