{"id":11344,"date":"2026-08-05T17:18:54","date_gmt":"2026-08-05T17:18:54","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/linde-a-gagne-4-millions-dabonnes-payants-en-2025-cela-ne-represente-encore-que-8-de-ses-178-millions-dutilisateurs-de-streaming\/"},"modified":"2026-08-05T17:20:28","modified_gmt":"2026-08-05T17:20:28","slug":"linde-a-gagne-4-millions-dabonnes-payants-en-2025-cela-ne-represente-encore-que-8-de-ses-178-millions-dutilisateurs-de-streaming","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/linde-a-gagne-4-millions-dabonnes-payants-en-2025-cela-ne-represente-encore-que-8-de-ses-178-millions-dutilisateurs-de-streaming\/","title":{"rendered":"L’Inde a gagn\u00e9 4 millions d’abonn\u00e9s payants en 2025. Cela ne repr\u00e9sente encore que 8 % de ses 178 millions d’utilisateurs de streaming."},"content":{"rendered":"

L’Inde est le march\u00e9 que tous les distributeurs citent dans leur pitch deck et que presque aucun ne dessert correctement. Les chiffres de 2025 expliquent pourquoi l’\u00e9cart ne cesse de se creuser.<\/p>\n

Le pays a gagn\u00e9 pr\u00e8s de 4 millions d’abonnements payants \u00e0 la musique l’an dernier, un bond de 37 % qui porte le total \u00e0 14,4 millions, selon le rapport annuel sur les m\u00e9dias d’EY et de la F\u00e9d\u00e9ration des chambres de commerce et d’industrie indiennes (rapport\u00e9 par Music Business Worldwide<\/a>).<\/p>\n

\n
<\/div>\n<\/figure>\n

Cela ressemble \u00e0 une perc\u00e9e. Rapport\u00e9 \u00e0 la base, c’est une erreur d’arrondi. L’Inde compte 178 millions d’utilisateurs de streaming musical, et seulement 8 % d’entre eux paient.<\/p>\n

L’argent est r\u00e9el, le calcul par utilisateur est brutal<\/h2>\n

Les revenus d’abonnement ont d\u00e9pass\u00e9 10,3 milliards de roupies en 2025, soit environ 118 millions de dollars. Le rapport EY-FICCI pr\u00e9voit que le nombre d’abonn\u00e9s payants atteindra 28 \u00e0 30 millions d’ici 2028 et que les revenus d’abonnement feront plus que doubler pour atteindre 22 milliards de roupies, soit environ 236 millions de dollars.<\/p>\n

Mais c’est la composition qui raconte l’histoire. Sur environ 6 000 milliards de chansons stream\u00e9es en Inde l’an dernier, les streams payants repr\u00e9sentaient moins de 3 % du total. Environ 164 milliards de streams provenaient de comptes payants. Le reste \u00e9tait gratuit ou financ\u00e9 par la publicit\u00e9.<\/p>\n

L’IFPI, c’est-\u00e0-dire la F\u00e9d\u00e9ration internationale de l’industrie phonographique, a class\u00e9 l’Inde au 15e rang des march\u00e9s de la musique enregistr\u00e9e au premier semestre 2025. Sa directrice g\u00e9n\u00e9rale, Victoria Oakley, l’a qualifi\u00e9 de march\u00e9 au potentiel extraordinaire qui n’a gu\u00e8re progress\u00e9 en 18 mois (IFPI Global Music Report 2026<\/a>).<\/p>\n

Si la croissance est en de\u00e7\u00e0 du battage m\u00e9diatique, c’est pour la m\u00eame raison que l’Inde r\u00e9compense une couverture r\u00e9gionale : la valeur est r\u00e9partie de mani\u00e8re tr\u00e8s fine sur une base \u00e9norme et multilingue, et non concentr\u00e9e dans un niveau premium.<\/p>\n

JioSaavn et Gaana sont l\u00e0 o\u00f9 se trouve le public<\/h2>\n

JioSaavn a d\u00e9clar\u00e9 plus de 100 millions d’utilisateurs actifs mensuels en 2025, et ses cinq langues les plus stream\u00e9es \u00e9taient l’hindi, le t\u00e9lougou, le pendjabi, le tamoul et l’anglais (via Music Ally<\/a>). Le fait que le t\u00e9lougou et le tamoul devancent l’anglais r\u00e9sume tout l’enjeu. Ce n’est pas un march\u00e9 uniquement hindi, ni un march\u00e9 o\u00f9 l’anglais prime.<\/p>\n

Les prix montrent \u00e0 quel point le niveau payant est jeune. Spotify est \u00e0 119 roupies par mois, soit environ 1,37 dollar, tandis que Gaana et JioSaavn sont \u00e0 99 roupies, soit environ 1,14 dollar. En octobre 2025, JioSaavn a lanc\u00e9 un forfait Pro annuel \u00e0 399 roupies pour l’ann\u00e9e enti\u00e8re, une mesure d\u00e9lib\u00e9r\u00e9e pour convertir les auditeurs gratuits sans exiger d’engagement mensuel.<\/p>\n

Voici ce que la plupart des distributeurs internationaux ne comprennent pas. Gaana a supprim\u00e9 son offre financ\u00e9e par la publicit\u00e9 en 2025, resserrant ses exigences de catalogue, tandis que JioSaavn continue de faire grandir une base locale que Spotify et YouTube n’ont pas d\u00e9log\u00e9e. Si votre distributeur ne livre qu’aux grandes majors internationales, vous \u00eates absent des deux plateformes o\u00f9 la d\u00e9couverte de musique en langues indiennes se produit r\u00e9ellement.<\/p>\n

Ce qu\u2019un artiste ou un label devrait en retenir<\/h2>\n

L’Inde n’est pas un march\u00e9 que l’on gagne avec un seul titre en hindi sur Spotify. C’est un march\u00e9 que l’on gagne avec des m\u00e9tadonn\u00e9es linguistiques correctes sur JioSaavn, Gaana et les niveaux financ\u00e9s par la publicit\u00e9 o\u00f9 se trouvent encore 92 % des auditeurs.<\/p>\n

Trois actions concr\u00e8tes pour toute sortie en Inde :<\/p>\n

    \n
  • Indiquez pr\u00e9cis\u00e9ment la langue de la sortie. Les catalogues en t\u00e9lougou, tamoul, pendjabi et bhojpuri sont invisibles si tout est class\u00e9 en hindi ou en anglais.<\/li>\n
  • Distribuez sur les DSP locales, pas seulement sur les deux applications occidentales. Les 100 millions d’utilisateurs de JioSaavn constituent la couche de d\u00e9couverte.<\/li>\n
  • Surveillez la ligne des streams gratuits. Avec moins de 3 % de streams payants, votre redevance en Inde est un jeu de volume, et un reporting clair par stream est ce qui vous permet de savoir que cela fonctionne.<\/li>\n<\/ul>\n

    InterSpace Distribution a construit son syst\u00e8me de livraison exactement pour ce type de march\u00e9 fragment\u00e9 et r\u00e9gional. La livraison native DDEX, c’est-\u00e0-dire la norme Digital Data Exchange que les plateformes ing\u00e8rent r\u00e9ellement, transporte vos m\u00e9tadonn\u00e9es linguistiques intactes vers JioSaavn et Gaana, et les r\u00e9partitions transparentes arrivent proprement, de sorte qu’un featuring en t\u00e9lougou et un remix en tamoul soient chacun pay\u00e9s sans tableur.<\/p>\n

    Le niveau payant indien continuera de cro\u00eetre vers les 30 millions. Les artistes qui en b\u00e9n\u00e9ficieront sont ceux d\u00e9j\u00e0 livr\u00e9s, dans la bonne langue, sur les plateformes o\u00f9 se trouvent r\u00e9ellement les 164 autres millions d’auditeurs.<\/p>\n","protected":false},"excerpt":{"rendered":"L’Inde a gagn\u00e9 4 millions d’abonn\u00e9s payants \u00e0 la musique en 2025, mais cela ne repr\u00e9sente encore que 8 % de ses 178 millions d’utilisateurs de streaming. Les streams payants repr\u00e9sentent moins de 3 % du total, et la d\u00e9couverte de musique en langues indiennes se fait sur JioSaavn et Gaana, les DSP locaux que la plupart des distributeurs internationaux ignorent.","protected":false},"author":3,"featured_media":7770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6952],"tags":[8582,19790,6666,6672,7151,14901],"class_list":["post-11344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-fr","tag-india-fr","tag-jiosaavn-fr","tag-music-en-fr","tag-spotify-en-fr","tag-streaming-fr","tag-youtube-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nL'Inde a gagn\u00e9 4 millions d'abonn\u00e9s payants en 2025. Cela ne repr\u00e9sente encore que 8 % de ses 178 millions d'utilisateurs de streaming.<\/title>\n<meta name=\"description\" content=\"L'Inde est le march\u00e9 que tous les distributeurs citent dans leur pitch deck et que presque aucun ne dessert correctement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/fr\/linde-a-gagne-4-millions-dabonnes-payants-en-2025-cela-ne-represente-encore-que-8-de-ses-178-millions-dutilisateurs-de-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Inde a gagn\u00e9 4 millions d'abonn\u00e9s payants en 2025. 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