{"id":11356,"date":"2026-08-05T17:20:15","date_gmt":"2026-08-05T17:20:15","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/le-bresil-devient-le-8e-marche-musical-mondial-en-hausse-de-141-le-streaming-en-represente-86\/"},"modified":"2026-08-05T17:20:15","modified_gmt":"2026-08-05T17:20:15","slug":"le-bresil-devient-le-8e-marche-musical-mondial-en-hausse-de-141-le-streaming-en-represente-86","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/le-bresil-devient-le-8e-marche-musical-mondial-en-hausse-de-141-le-streaming-en-represente-86\/","title":{"rendered":"Le Br\u00e9sil devient le 8e march\u00e9 musical mondial, en hausse de 14,1 %. Le streaming en repr\u00e9sente 86 %."},"content":{"rendered":"

Le Br\u00e9sil a gravi un \u00e9chelon. Le Rapport mondial sur la musique 2026 de l’IFPI<\/a> indique que les revenus de la musique enregistr\u00e9e du pays ont augment\u00e9 de 14,1 % en 2025, ce qui en fait le huiti\u00e8me march\u00e9 mondial. L’IFPI est la F\u00e9d\u00e9ration internationale de l’industrie phonographique, l’organisme qui comptabilise les revenus d\u00e9clar\u00e9s par les labels dans le monde entier.<\/p>\n

Ce taux de croissance est plus du double de la moyenne mondiale. Les revenus mondiaux de la musique enregistr\u00e9e ont progress\u00e9 de 6,4 % pour atteindre 31,7 milliards de dollars, selon l’analyse du rapport par Music Business Worldwide<\/a>. Le Br\u00e9sil, et l’Am\u00e9rique latine en g\u00e9n\u00e9ral, ont largement d\u00e9pass\u00e9 cette moyenne.<\/p>\n

Les chiffres derri\u00e8re le classement<\/h2>\n

L’Am\u00e9rique latine a enregistr\u00e9 une croissance de 17,1 % en 2025, sa seizi\u00e8me ann\u00e9e cons\u00e9cutive d’expansion, et le streaming a repr\u00e9sent\u00e9 88,1 % des revenus enregistr\u00e9s de la r\u00e9gion, selon l’IFPI. Aucune autre r\u00e9gion ne peut se targuer d’une telle s\u00e9rie.<\/p>\n

Au Br\u00e9sil, le tableau est encore plus concentr\u00e9. Pro-Musica Brasil<\/a>, l’organisation professionnelle des labels du pays, indique que le streaming \u00e0 la demande repr\u00e9sente d\u00e9sormais plus de 86 % du march\u00e9 musical national. Les supports physiques et les t\u00e9l\u00e9chargements sont n\u00e9gligeables.<\/p>\n

MIDiA Research apporte l’\u00e9clairage du c\u00f4t\u00e9 des abonn\u00e9s. Dans son analyse des abonn\u00e9s du T4 2025<\/a>, les ajouts nets en Am\u00e9rique latine ont atteint un pic record, le Br\u00e9sil \u00e9tant d\u00e9sign\u00e9 comme le principal moteur. Le march\u00e9 n’est pas seulement vaste. Il continue d’ajouter des utilisateurs payants plus rapidement que la plupart des autres r\u00e9gions du monde.<\/p>\n

Ce qui est r\u00e9ellement stream\u00e9<\/h2>\n

Le genre qui propulse ce classement est le funk. Le funk br\u00e9silien a \u00e9t\u00e9 le genre \u00e0 la croissance la plus rapide sur Spotify \u00e0 franchir le cap des 100 millions de dollars de redevances annuelles, et environ la moiti\u00e9 des streams d’un artiste de funk br\u00e9silien proviennent d\u00e9sormais de l’\u00e9tranger, d’apr\u00e8s les donn\u00e9es de Spotify cit\u00e9es dans les articles sur l’essor de ce son.<\/p>\n

La carte des exportations est pr\u00e9cise. Spotify a signal\u00e9 \u00e0 plusieurs reprises une \u00e9coute soutenue du funk au Portugal, en Espagne, en France, en Italie, au Royaume-Uni, aux \u00c9tats-Unis, au Canada et en Argentine. Il ne s’agit pas d’un boom purement domestique que l’IFPI aurait capt\u00e9 par hasard. C’est un genre consomm\u00e9 sur quatre continents.<\/p>\n

Voil\u00e0 la tension. Un march\u00e9 peut \u00eatre le huiti\u00e8me au monde et pourtant faire transiter l’essentiel des revenus de ses artistes \u00e9mergents par des comptes \u00e9trangers, des devises \u00e9trang\u00e8res et des r\u00e8gles fiscales \u00e9trang\u00e8res. Cet \u00e9cart est un probl\u00e8me de distribution, pas de talent.<\/p>\n

Pourquoi le routage est crucial pour le catalogue ind\u00e9pendant<\/h2>\n

Pour un artiste autoproduit \u00e0 Rio ou \u00e0 Recife, la huiti\u00e8me place au classement fait la une. Le ch\u00e8que, lui, se joue dans un tableur. Il d\u00e9pend des DSP qui re\u00e7oivent effectivement la sortie, et de la capacit\u00e9 des r\u00e9partitions \u00e0 survivre au voyage.<\/p>\n

DSP signifie fournisseur de services num\u00e9riques, c’est-\u00e0-dire les plateformes de streaming elles-m\u00eames. Au Br\u00e9sil, cette liste va au-del\u00e0 de Spotify et inclut YouTube, Deezer, Amazon Music, Apple Music et, pour le catalogue plus ancien, les acteurs locaux. En manquer un seul, et une part de ce g\u00e2teau de 86 % du streaming n’arrive jamais.<\/p>\n

Trois \u00e9l\u00e9ments d\u00e9terminent si la croissance br\u00e9silienne atteint les comptes bancaires br\u00e9siliens :<\/p>\n

    \n
  • Une couverture compl\u00e8te des DSP, y compris les plateformes qu’un distributeur ax\u00e9 sur les majors consid\u00e8re comme optionnelles.<\/li>\n
  • Une livraison de m\u00e9tadonn\u00e9es propre, pour qu’un disque de funk class\u00e9 \u00e0 Lisbonne et \u00e0 Buenos Aires soit attribu\u00e9 aux bons ayants droit.<\/li>\n
  • Des r\u00e9partitions transparentes, pour qu’un morceau riche en collaborations paie chaque contributeur sans n\u00e9cessiter trois mois de rapprochement.<\/li>\n<\/ul>\n

    L’angle distribution<\/h2>\n

    DDEX, abr\u00e9viation de Digital Data Exchange, est la norme de m\u00e9tadonn\u00e9es qui assure la coh\u00e9rence d’une sortie, de la livraison au paiement. Lorsqu’un single de funk br\u00e9silien franchit huit fronti\u00e8res en un mois, une livraison native DDEX fait la diff\u00e9rence entre un relev\u00e9 de droits propre et une file d’attente de litiges.<\/p>\n

    InterSpace Distribution a \u00e9t\u00e9 con\u00e7u pr\u00e9cis\u00e9ment pour ce type de carri\u00e8re : un march\u00e9 domestique en pleine expansion et une empreinte export d\u00e9j\u00e0 mondiale d\u00e8s le premier jour. Des r\u00e9partitions transparentes, au niveau du portefeuille, permettent aux collaborateurs d’un disque de funk de voir leur part au moment o\u00f9 les streams arrivent, et non trois mois plus tard.<\/p>\n

    Le classement du Br\u00e9sil \u00e0 la huiti\u00e8me place est r\u00e9el, et il est durable. La question ouverte pour chaque artiste ind\u00e9pendant qui s’y trouve est de savoir si sa distribution suit le rythme d’un catalogue qui gagne d\u00e9sormais la moiti\u00e9 de ses revenus \u00e0 l’\u00e9tranger. Le classement r\u00e9compense le pays. Le routage r\u00e9compense ceux qui l’ont configur\u00e9 correctement.<\/p>\n","protected":false},"excerpt":{"rendered":"Le Br\u00e9sil est d\u00e9sormais le 8e march\u00e9 musical mondial apr\u00e8s une croissance de 14,1 % en 2025, selon l’IFPI, avec le streaming \u00e0 86 % des revenus et le funk br\u00e9silien qui tire pr\u00e8s de la moiti\u00e9 de ses revenus de l’\u00e9tranger. Le classement r\u00e9compense le pays. La distribution r\u00e9compense ceux qui la mettent en place correctement.","protected":false},"author":7,"featured_media":7760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6952],"tags":[8315,15687,6666,6672,7151,14901],"class_list":["post-11356","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-fr","tag-brazil-fr","tag-funk-fr","tag-music-en-fr","tag-spotify-en-fr","tag-streaming-fr","tag-youtube-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nLe Br\u00e9sil devient le 8e march\u00e9 musical mondial, en hausse de 14,1 %. 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