{"id":11399,"date":"2026-08-05T17:29:47","date_gmt":"2026-08-05T17:29:47","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/thi-truong-am-nhac-thai-lan-dat-101-trieu-usd-va-92-den-tu-streaming-kham-pha-nhac-van-song-tren-joox\/"},"modified":"2026-08-05T17:29:47","modified_gmt":"2026-08-05T17:29:47","slug":"thi-truong-am-nhac-thai-lan-dat-101-trieu-usd-va-92-den-tu-streaming-kham-pha-nhac-van-song-tren-joox","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/thi-truong-am-nhac-thai-lan-dat-101-trieu-usd-va-92-den-tu-streaming-kham-pha-nhac-van-song-tren-joox\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Th\u00e1i Lan \u0111\u1ea1t 101 tri\u1ec7u USD v\u00e0 92% \u0111\u1ebfn t\u1eeb streaming. Kh\u00e1m ph\u00e1 nh\u1ea1c v\u1eabn s\u1ed1ng tr\u00ean JOOX."},"content":{"rendered":"<p>Th\u00e1i Lan hi\u1ebfm khi xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c slide ti\u00eau \u0111\u1ec1 trong b\u00e1o c\u00e1o \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u. Nh\u01b0ng n\u0103m 2024 l\u1ebd ra ph\u1ea3i nh\u01b0 v\u1eady. Th\u1ecb tr\u01b0\u1eddng nh\u1ea1c thu \u00e2m c\u1ee7a n\u01b0\u1edbc n\u00e0y \u0111\u1ea1t 100,9 tri\u1ec7u USD, t\u0103ng g\u1ea7n 13% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u1edbi 91,9% doanh thu \u0111\u1ebfn t\u1eeb streaming, theo s\u1ed1 li\u1ec7u t\u1eeb <a href=\"https:\/\/www.ifpi.org\/wp-content\/uploads\/2024\/03\/GMR2025_SOTI.pdf\">B\u00e1o c\u00e1o \u00c2m nh\u1ea1c To\u00e0n c\u1ea7u IFPI 2025<\/a> v\u00e0 \u0111\u01b0\u1ee3c nh\u00e0 ph\u00e2n ph\u1ed1i <a href=\"https:\/\/www.believe.com\/newsroom\/5-things-know-about-thai-music-market\">Believe<\/a> t\u1ed5ng h\u1ee3p.<\/p>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng Colombia, v\u00e0 n\u00f3 v\u1eadn h\u00e0nh tr\u00ean m\u1ed9t l\u1edbp kh\u00e1m ph\u00e1 m\u00e0 nhi\u1ec1u nh\u00e0 ph\u00e2n ph\u1ed1i ph\u01b0\u01a1ng T\u00e2y kh\u00f4ng bao gi\u1edd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<h2>Nh\u1eefng con s\u1ed1 \u0111\u1eb1ng sau th\u1ecb tr\u01b0\u1eddng streaming 92%<\/h2>\n<p>Ng\u01b0\u1eddi nghe Th\u00e1i Lan g\u1ea7n nh\u01b0 tr\u1ef1c tuy\u1ebfn li\u00ean t\u1ee5c. Believe tr\u00edch d\u1eabn t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ea1t 98,1% v\u00e0 trung b\u00ecnh g\u1ea7n 1,49 gi\u1edd m\u1ed7i ng\u00e0y d\u00e0nh cho c\u00e1c d\u1ecbch v\u1ee5 stream nh\u1ea1c. Streaming nh\u1ea1c h\u00e0ng tu\u1ea7n ti\u1ebfp c\u1eadn ph\u1ea7n l\u1edbn d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng internet.<\/p>\n<p>Nh\u01b0ng chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f2n m\u1ecfng. Ph\u1ea7n l\u1edbn vi\u1ec7c nghe nh\u1ea1c v\u1eabn di\u1ec5n ra tr\u00ean c\u00e1c g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 freemium, v\u00e0 audio cao c\u1ea5p l\u00e0 ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t ch\u1ee9 ch\u01b0a ph\u1ea3i chi\u1ebfm \u01b0u th\u1ebf. Kho\u1ea3ng c\u00e1ch gi\u1eefa ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u1ea3 ph\u00ed ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n c\u1ee7a Th\u00e1i Lan: s\u1ef1 ch\u00fa \u00fd kh\u1ed5ng l\u1ed3, nh\u01b0ng vi\u1ec7c ki\u1ebfm ti\u1ec1n v\u1eabn \u0111ang b\u1eaft k\u1ecbp.<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng n\u00e0y t\u01b0\u1edfng th\u01b0\u1edfng:<\/p>\n<ul>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 chi\u1ec1u s\u00e2u danh m\u1ee5c, v\u00ec l\u01b0\u1ee3t ph\u00e1t tr\u00ean g\u00f3i mi\u1ec5n ph\u00ed t\u00edch l\u0169y ch\u1eadm.<\/li>\n<li>Kho nh\u1ea1c n\u1ed9i \u0111\u1ecba, th\u1ee9 th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/li>\n<li>S\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u01a1i kh\u00e1m ph\u00e1 th\u1ef1c s\u1ef1 di\u1ec5n ra, kh\u00f4ng ch\u1ec9 Spotify.<\/li>\n<\/ul>\n<h2>JOOX v\u00e0 YouTube th\u1ed1ng tr\u1ecb kh\u00e1m ph\u00e1<\/h2>\n<p>JOOX l\u00e0 \u1ee9ng d\u1ee5ng streaming thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Tencent, \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng s\u00e2u r\u1ed9ng t\u1ea1i Th\u00e1i Lan trong nhi\u1ec1u n\u0103m. N\u00f3 mang nhi\u1ec1u n\u1ed9i dung b\u1ea3n \u0111\u1ecba h\u00f3a nh\u1ea5t so v\u1edbi b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o trong n\u01b0\u1edbc, bao g\u1ed3m luk thung v\u00e0 mor lam, nh\u1eefng d\u00f2ng nh\u1ea1c d\u00e2n gian v\u00e0 \u0111\u1ed3ng qu\u00ea l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a v\u00f9ng Isan \u0111\u00f4ng b\u1eafc.<\/p>\n<p>YouTube l\u00e0 \u0111\u1ed9ng c\u01a1 kh\u00e1m ph\u00e1 c\u00f2n l\u1ea1i. Tr\u00ean c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c YouTube Th\u00e1i Lan, luk thung v\u00e0 nh\u1ea1c \u0111\u1ed3ng qu\u00ea Th\u00e1i Lan th\u01b0\u1eddng xuy\u00ean \u0111\u1ee9ng \u0111\u1ea7u, v\u1edbi hip-hop theo s\u00e1t ph\u00eda sau. \u0110\u00e2y ch\u00ednh l\u00e0 d\u00f2ng ch\u00ednh th\u1ed1ng, v\u00e0 ch\u00fang b\u1ecf qua nh\u1eefng gi\u1ea3 \u0111\u1ecbnh \u01b0u ti\u00ean Spotify v\u1ed1n \u0103n s\u00e2u trong h\u1ea7u h\u1ebft c\u00e1c thi\u1ebft l\u1eadp ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u.<\/p>\n<p>M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i g\u1eedi nh\u1ea1c l\u00ean Spotify v\u00e0 Apple Music nh\u01b0ng b\u1ecf qua JOOX s\u1ebd v\u00f4 h\u00ecnh tr\u01b0\u1edbc m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 Th\u00e1i Lan. \u0110\u00f3 l\u00e0 l\u1ed7 h\u1ed5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t ch\u00fang t\u00f4i th\u1ea5y trong c\u00e1c danh m\u1ee5c nh\u1ea1c v\u00e0o n\u01b0\u1edbc n\u00e0y.<\/p>\n<h2>Canh b\u1ea1c T-pop c\u1ee7a GMM v\u00e0 Tencent<\/h2>\n<p>Gi\u1edbi \u0111\u1ea7u t\u01b0 trong ng\u00e0nh \u0111\u1ed3ng \u00fd r\u1eb1ng Th\u00e1i Lan \u0111ang b\u1ecb \u0111\u1ecbnh gi\u00e1 th\u1ea5p. V\u00e0o th\u00e1ng 6 n\u0103m 2024, Tencent v\u00e0 Tencent Music Entertainment \u0111\u00e3 mua 10% c\u1ed5 ph\u1ea7n c\u1ee7a GMM Music (Th\u00e1i Lan) v\u1edbi gi\u00e1 70 tri\u1ec7u USD, \u0111\u1ecbnh gi\u00e1 GMM \u1edf m\u1ee9c 700 tri\u1ec7u USD, theo <a href=\"https:\/\/www.musicbusinessworldwide.com\/tencent-tencent-music-to-buy-10-stake-in-thailands-ipo-bound-gmm-music-for-70m\/\">Music Business Worldwide<\/a>. C\u1ea5u tr\u00fac th\u01b0\u01a1ng v\u1ee5 bao g\u1ed3m ti\u1ec1n m\u1eb7t v\u00e0 chuy\u1ec3n nh\u01b0\u1ee3ng m\u1ed9t ph\u1ea7n c\u1ed5 ph\u1ea7n c\u1ee7a TME t\u1ea1i JOOX Th\u00e1i Lan cho GMM Grammy.<\/p>\n<p>\u0110\u00f3 l\u00e0 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa g\u00e3 kh\u1ed5ng l\u1ed3 streaming Trung Qu\u1ed1c v\u00e0 c\u00f4ng ty \u00e2m nh\u1ea1c l\u1edbn nh\u1ea5t Th\u00e1i Lan \u0111\u1eb1ng sau m\u1ed9t lu\u1eadn \u0111i\u1ec3m duy nh\u1ea5t: T-pop l\u00e0 \u0111\u1ecbnh d\u1ea1ng xu\u1ea5t kh\u1ea9u ti\u1ebfp theo c\u1ee7a \u0110\u00f4ng Nam \u00c1. C\u00e1c nh\u00f3m nh\u01b0 4EVE v\u00e0 BUS, c\u00f9ng c\u00e1c ngh\u1ec7 s\u0129 crossover nh\u01b0 Jeff Satur, Tilly Birds, F.HERO v\u00e0 SARAN, l\u00e0 nh\u1eefng minh ch\u1ee9ng. IFPI hi\u1ec7n \u0111\u00e3 v\u1eadn h\u00e0nh B\u1ea3ng x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c Th\u00e1i Lan, v\u00e0 SARAN tr\u1edf th\u00e0nh ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c stream nhi\u1ec1u nh\u1ea5t tr\u00ean Spotify Th\u00e1i Lan n\u0103m 2024 sau m\u1ed9t th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i.<\/p>\n<h2>Superfan, kh\u00f4ng ph\u1ea3i l\u01b0\u1ee3t stream th\u1ee5 \u0111\u1ed9ng<\/h2>\n<p>Kinh t\u1ebf c\u1ee7a T-pop gi\u1ed1ng K-pop h\u01a1n l\u00e0 nh\u1ea1c pop ph\u01b0\u01a1ng T\u00e2y. D\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/www.midiaresearch.com\/\">MIDiA Research<\/a> \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong ng\u00e0nh cho th\u1ea5y superfan c\u00f3 th\u1ec3 ch\u1ec9 chi\u1ebfm 1,9% l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129 nh\u01b0ng t\u1ea1o ra t\u1edbi 42% doanh thu c\u1ee7a ngh\u1ec7 s\u0129 \u0111\u00f3 th\u00f4ng qua t\u00e0i tr\u1ee3 t\u1eeb ng\u01b0\u1eddi h\u00e2m m\u1ed9, h\u00e0ng h\u00f3a v\u00e0 s\u1ef1 ki\u1ec7n.<\/p>\n<p>L\u1ecbch h\u00f2a nh\u1ea1c c\u1ee7a Th\u00e1i Lan ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3. C\u00e1c v\u00f2ng h\u00f2a nh\u1ea1c T-pop l\u1edbn t\u0103ng t\u1eeb 37 v\u00e0o n\u0103m 2024 l\u00ean 51 v\u00e0o n\u0103m 2025, m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 b\u00f9ng n\u1ed5 bi\u1ec3u di\u1ec5n tr\u1ef1c ti\u1ebfp r\u1ed9ng l\u1edbn h\u01a1n m\u00e0 t\u1edd <a href=\"https:\/\/www.nationthailand.com\/business\/economy\/40056608\">Nation<\/a> \u0111\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m s\u1ef1 ki\u1ec7n. S\u1ea3n ph\u1ea9m thu \u00e2m ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho m\u1ed1i quan h\u1ec7 superfan, th\u1ee9 mang l\u1ea1i doanh thu t\u1eeb bi\u1ec3u di\u1ec5n tr\u1ef1c ti\u1ebfp v\u00e0 h\u00e0ng h\u00f3a.<\/p>\n<h2>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh t\u1ea1i Th\u00e1i Lan<\/h2>\n<p>M\u1ed9t ngh\u1ec7 s\u0129 ho\u1eb7c h\u00e3ng \u0111\u0129a ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Th\u00e1i Lan c\u1ea7n ba th\u1ee9: ph\u00e2n ph\u1ed1i \u0111\u1ea7y \u0111\u1ee7 l\u00ean JOOX c\u00f9ng v\u1edbi c\u00e1c DSP to\u00e0n c\u1ea7u, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c YouTube coi \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng b\u1ea3ng x\u1ebfp h\u1ea1ng ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u01a1i \u0111\u1ed5 video, v\u00e0 k\u1ebf to\u00e1n ti\u1ec1n b\u1ea3n quy\u1ec1n r\u00f5 r\u00e0ng cho doanh thu superfan \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fac ph\u1ea1m vi ph\u1ee7 s\u00f3ng DSP khu v\u1ef1c kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u00f4 \u0111\u00e1nh d\u1ea5u n\u1eefa m\u00e0 tr\u1edf th\u00e0nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng trong n\u01b0\u1edbc v\u00e0 ch\u1ec9 l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng \u1edf n\u01b0\u1edbc ngo\u00e0i. InterSpace Distribution cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i DDEX-native, t\u1ee9c l\u00e0 Digital Data Exchange, \u0111\u1ecbnh d\u1ea1ng si\u00eau d\u1eef li\u1ec7u ti\u00eau chu\u1ea9n m\u00e0 c\u00e1c DSP s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp nh\u1eadn b\u1ea3n ph\u00e1t h\u00e0nh, t\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 Th\u00e1i Lan th\u1ef1c s\u1ef1 m\u1edf, v\u1edbi t\u1ef7 l\u1ec7 chia minh b\u1ea1ch \u0111\u01b0\u1ee3c \u0111\u1ecbnh tuy\u1ebfn.<\/p>\n<p>Th\u00e1i Lan kh\u00f4ng c\u00f2n l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ec9 n\u1ed9i \u0111\u1ecba n\u1eefa. Nh\u01b0 m\u1ed9t gi\u00e1m \u0111\u1ed1c c\u1ee7a GMM \u0111\u00e3 n\u00f3i v\u1edbi MBW, \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y c\u00f3 nh\u1eefng nh\u1ea1c s\u0129 v\u1edbi ti\u1ec1m n\u0103ng to\u00e0n c\u1ea7u th\u1ef1c s\u1ef1. Nh\u1eefng danh m\u1ee5c nh\u1ea1c chi\u1ebfn th\u1eafng \u1edf \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng danh m\u1ee5c \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn n\u01a1i ng\u01b0\u1eddi nghe th\u1ef1c s\u1ef1 s\u1ed1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Th\u00e1i Lan \u0111\u1ea1t 100,9 tri\u1ec7u USD n\u0103m 2024, t\u0103ng g\u1ea7n 13% v\u00e0 92% \u0111\u1ebfn t\u1eeb streaming, nh\u01b0ng kh\u00e1m ph\u00e1 nh\u1ea1c v\u1eabn d\u1ef1a v\u00e0o JOOX v\u00e0 c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng luk thung tr\u00ean YouTube. B\u00ean trong canh b\u1ea1c T-pop c\u1ee7a GMM-Tencent, n\u1ec1n kinh t\u1ebf superfan, v\u00e0 l\u00fd do vi\u1ec7c ph\u00e2n ph\u1ed1i tr\u00ean c\u00e1c DSP khu v\u1ef1c quy\u1ebft \u0111\u1ecbnh ai l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng trong n\u01b0\u1edbc.","protected":false},"author":1,"featured_media":7685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[19896,6706,6712,18282,18285,14919],"class_list":["post-11399","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-joox-vi","tag-music-en-vi","tag-spotify-en-vi","tag-t-pop-vi","tag-thailand-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Th\u00e1i Lan \u0111\u1ea1t 101 tri\u1ec7u USD v\u00e0 92% \u0111\u1ebfn t\u1eeb streaming. Kh\u00e1m ph\u00e1 nh\u1ea1c v\u1eabn s\u1ed1ng tr\u00ean JOOX.<\/title>\n<meta name=\"description\" content=\"Th\u00e1i Lan hi\u1ebfm khi xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c slide ti\u00eau \u0111\u1ec1 trong b\u00e1o c\u00e1o \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u. Nh\u01b0ng n\u0103m 2024 l\u1ebd ra ph\u1ea3i nh\u01b0 v\u1eady. 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