{"id":11400,"date":"2026-08-05T17:29:47","date_gmt":"2026-08-05T17:29:47","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/"},"modified":"2026-08-05T17:29:47","modified_gmt":"2026-08-05T17:29:47","slug":"mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/","title":{"rendered":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX."},"content":{"rendered":"<p>A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros extra\u00eddos do <a href=\"https:\/\/www.ifpi.org\/wp-content\/uploads\/2024\/03\/GMR2025_SOTI.pdf\">IFPI Global Music Report 2025<\/a> e resumidos pela distribuidora <a href=\"https:\/\/www.believe.com\/newsroom\/5-things-know-about-thai-music-market\">Believe<\/a>.<\/p>\n<p>\u00c9 um mercado do tamanho aproximado do colombiano, e funciona sobre uma camada de descoberta que muitas distribuidoras ocidentais nunca entregam.<\/p>\n<h2>Os n\u00fameros por tr\u00e1s de um mercado 92% streaming<\/h2>\n<p>Os ouvintes tailandeses est\u00e3o online quase o tempo todo. A Believe cita 98,1% de penetra\u00e7\u00e3o de smartphones e uma m\u00e9dia de quase 1,49 hora por dia gasta em servi\u00e7os de streaming de m\u00fasica. O streaming semanal de m\u00fasica alcan\u00e7a a maior parte da popula\u00e7\u00e3o com acesso \u00e0 internet.<\/p>\n<p>Mas o gasto por usu\u00e1rio \u00e9 baixo. A maior parte da escuta ainda acontece nos planos gratuitos e freemium, e o \u00e1udio premium \u00e9 a fatia que mais cresce, n\u00e3o a dominante. Essa lacuna entre alcance e convers\u00e3o para assinatura \u00e9 toda a hist\u00f3ria tailandesa: aten\u00e7\u00e3o enorme, monetiza\u00e7\u00e3o ainda correndo atr\u00e1s.<\/p>\n<p>Veja o que esse mercado recompensa:<\/p>\n<ul>\n<li>Volume e profundidade de cat\u00e1logo, porque as execu\u00e7\u00f5es no plano gratuito somam devagar.<\/li>\n<li>Repert\u00f3rio em idioma local, que domina as paradas.<\/li>\n<li>Presen\u00e7a nas plataformas onde a descoberta realmente acontece, n\u00e3o apenas no Spotify.<\/li>\n<\/ul>\n<h2>JOOX e YouTube dominam a descoberta<\/h2>\n<p>JOOX \u00e9 o aplicativo de streaming de propriedade da Tencent que mant\u00e9m uma forte presen\u00e7a na Tail\u00e2ndia h\u00e1 anos. Ele oferece o conte\u00fado mais localizado de qualquer plataforma no pa\u00eds, incluindo luk thung e mor lam, as tradi\u00e7\u00f5es musicais country e folcl\u00f3ricas que s\u00e3o a base da regi\u00e3o nordeste de Isan.<\/p>\n<p>O YouTube \u00e9 o outro motor de descoberta. Nas paradas musicais tailandesas do YouTube, o luk thung e o country tailand\u00eas aparecem rotineiramente no topo, com o hip-hop logo atr\u00e1s. Esse \u00e9 o mainstream, e ele ignora as premissas centradas no Spotify que muitas configura\u00e7\u00f5es de distribui\u00e7\u00e3o global adotam.<\/p>\n<p>Um distribuidor que entrega no Spotify e na Apple Music, mas pula o JOOX, fica invis\u00edvel para uma grande fatia do p\u00fablico tailand\u00eas. Essa \u00e9 a lacuna mais comum que vemos nos cat\u00e1logos que chegam ao pa\u00eds.<\/p>\n<h2>A aposta da GMM e da Tencent no T-pop<\/h2>\n<p>O dinheiro da ind\u00fastria concorda que a Tail\u00e2ndia est\u00e1 subprecificada. Em junho de 2024, a Tencent e a Tencent Music Entertainment adquiriram 10% de participa\u00e7\u00e3o na tailandesa GMM Music por US$ 70 milh\u00f5es, em um neg\u00f3cio que avaliou a GMM em US$ 700 milh\u00f5es, segundo o <a href=\"https:\/\/www.musicbusinessworldwide.com\/tencent-tencent-music-to-buy-10-stake-in-thailands-ipo-bound-gmm-music-for-70m\/\">Music Business Worldwide<\/a>. A estrutura incluiu dinheiro e a transfer\u00eancia de parte da participa\u00e7\u00e3o da TME na JOOX Tail\u00e2ndia de volta para a GMM Grammy.<\/p>\n<p>\u00c9 uma gigante chinesa do streaming e a maior empresa de m\u00fasica da Tail\u00e2ndia se alinhando em torno de uma tese: o T-pop \u00e9 o pr\u00f3ximo formato de exporta\u00e7\u00e3o do Sudeste Asi\u00e1tico. Grupos como 4EVE e BUS, e artistas crossover como Jeff Satur, Tilly Birds, F.HERO e SARAN s\u00e3o as provas disso. A IFPI agora administra uma parada oficial da Tail\u00e2ndia, e SARAN se tornou o artista mais ouvido no Spotify Tail\u00e2ndia em 2024 ap\u00f3s uma parceria de distribui\u00e7\u00e3o.<\/p>\n<h2>Superf\u00e3s, n\u00e3o streams passivos<\/h2>\n<p>A economia por tr\u00e1s do T-pop se parece mais com a do K-pop do que com a do pop ocidental. Dados da <a href=\"https:\/\/www.midiaresearch.com\/\">MIDiA Research<\/a> citados pelo setor mostram que superf\u00e3s podem representar apenas 1,9% da base de ouvintes de um artista, mas geram at\u00e9 42% da receita total, por meio de financiamento coletivo, mercadorias e eventos.<\/p>\n<p>O calend\u00e1rio de shows da Tail\u00e2ndia reflete isso. Grandes turn\u00eas de T-pop subiram de 37 em 2024 para 51 em 2025, parte de um boom mais amplo de eventos ao vivo que o <a href=\"https:\/\/www.nationthailand.com\/business\/economy\/40056608\">Nation<\/a> contabilizou na casa das centenas. O produto gravado \u00e9 cada vez mais a porta de entrada para uma rela\u00e7\u00e3o de superf\u00e3 que se monetiza no ao vivo e no merchandising.<\/p>\n<h2>O que isso significa para um lan\u00e7amento tailand\u00eas<\/h2>\n<p>Um artista ou selo que quiser atuar na Tail\u00e2ndia precisa de tr\u00eas coisas: entrega completa no JOOX, al\u00e9m das DSPs globais; uma estrat\u00e9gia para o YouTube que o trate como plataforma de paradas, n\u00e3o como dep\u00f3sito de v\u00eddeos; e uma presta\u00e7\u00e3o de contas de royalties limpa para a receita de superf\u00e3s que chega de m\u00faltiplas fontes.<\/p>\n<p>\u00c9 aqui que a cobertura regional de DSPs deixa de ser um item de checklist e passa a ser o que define se um artista entra nas paradas locais ou s\u00f3 aparece no exterior. A InterSpace Distribution entrega de forma nativa em DDEX \u2013 ou seja, Digital Data Exchange, o formato padr\u00e3o de metadados que as DSPs usam para ingerir lan\u00e7amentos \u2013 para as plataformas que os f\u00e3s tailandeses realmente abrem, com divis\u00f5es transparentes j\u00e1 encaminhadas.<\/p>\n<p>A Tail\u00e2ndia n\u00e3o \u00e9 mais um mercado apenas dom\u00e9stico. Como um executivo da GMM disse ao MBW, o pa\u00eds tem compositores com verdadeiro potencial global. Os cat\u00e1logos que v\u00e3o vencer por l\u00e1 ser\u00e3o aqueles entregues onde a escuta realmente acontece.<\/p>\n","protected":false},"excerpt":{"rendered":"O mercado musical da Tail\u00e2ndia alcan\u00e7ou US$ 100,9 milh\u00f5es em 2024, alta de quase 13% e 92% vindo de streaming, mas a descoberta ainda roda nas paradas de luk thung do JOOX e do YouTube. Por dentro da aposta no T-pop entre GMM e Tencent, a economia de superf\u00e3s e por que a entrega regional das DSPs decide quem entra nas paradas locais.","protected":false},"author":1,"featured_media":7685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7500],"tags":[19902,6726,6732,18288,18291,14928],"class_list":["post-11400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-pt-br","tag-joox-pt-br","tag-music-en-pt-br","tag-spotify-en-pt-br","tag-t-pop-pt-br","tag-thailand-pt-br","tag-youtube-pt-br","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.<\/title>\n<meta name=\"description\" content=\"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.\" \/>\n<meta property=\"og:description\" content=\"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T17:29:47+00:00\" \/>\n<meta name=\"author\" content=\"Dave Ayodeji\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Ayodeji\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/\"},\"author\":{\"name\":\"Dave Ayodeji\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\"},\"headline\":\"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.\",\"datePublished\":\"2026-08-05T17:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/17160508\\\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1\",\"keywords\":[\"JOOX\",\"Music\",\"Spotify\",\"T-pop\",\"Thailand\",\"YouTube\"],\"articleSection\":[\"Industry Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/\",\"name\":\"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/17160508\\\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1\",\"datePublished\":\"2026-08-05T17:29:47+00:00\",\"description\":\"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/17160508\\\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/17160508\\\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1\",\"width\":1024,\"height\":665,\"caption\":\"Thailand&#8217;s Music Market Hit $101M and Runs 92% on Streaming. Discovery Still Lives on JOOX.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/pt-br\\\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\",\"name\":\"Dave Ayodeji\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Dave Ayodeji\"},\"description\":\"Dave Ayodeji is editor of InterSpace Daily, the music-tech brief from InterSpace Distribution. He writes on distribution mechanics, DSP economics, and the infrastructure powering African and global independent music.\",\"sameAs\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\"],\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.","description":"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/","og_locale":"en_US","og_type":"article","og_title":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.","og_description":"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026","og_url":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-08-05T17:29:47+00:00","author":"Dave Ayodeji","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Dave Ayodeji","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/"},"author":{"name":"Dave Ayodeji","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0"},"headline":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.","datePublished":"2026-08-05T17:29:47+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/"},"wordCount":917,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/17160508\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1","keywords":["JOOX","Music","Spotify","T-pop","Thailand","YouTube"],"articleSection":["Industry Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/","url":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/","name":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX.","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/17160508\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1","datePublished":"2026-08-05T17:29:47+00:00","description":"A Tail\u00e2ndia raramente aparece nos slides de destaque de um panorama global da m\u00fasica. Em 2024, deveria. O mercado de m\u00fasica gravada do pa\u00eds atingiu US$ 100,9 milh\u00f5es, alta de quase 13% em rela\u00e7\u00e3o ao ano anterior, com 91,9% dessa receita vindo do streaming, de acordo com n\u00fameros\u2026","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/17160508\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/17160508\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1","width":1024,"height":665,"caption":"Thailand&#8217;s Music Market Hit $101M and Runs 92% on Streaming. Discovery Still Lives on JOOX."},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/pt-br\/mercado-musical-da-tailandia-atinge-us-101-milhoes-e-funciona-92-via-streaming-a-descoberta-ainda-acontece-no-joox\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mercado musical da Tail\u00e2ndia atinge US$ 101 milh\u00f5es e funciona 92% via streaming. A descoberta ainda acontece no JOOX."}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0","name":"Dave Ayodeji","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Dave Ayodeji"},"description":"Dave Ayodeji is editor of InterSpace Daily, the music-tech brief from InterSpace Distribution. He writes on distribution mechanics, DSP economics, and the infrastructure powering African and global independent music.","sameAs":["https:\/\/interspacemusic.com\/blog"],"url":"https:\/\/interspacemusic.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/17160508\/514294502_ba2e703b5c_b.jpg?fit=1024%2C665&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/11400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=11400"}],"version-history":[{"count":0,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/11400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/7685"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=11400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=11400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=11400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}