{"id":11646,"date":"2026-08-05T18:13:33","date_gmt":"2026-08-05T18:13:33","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/vietna-aposta-us-52-milhoes-e-sony-aposta-na-exportacao-do-v-pop-a-escuta-domestica-ainda-roda-no-zing-mp3\/"},"modified":"2026-08-05T18:13:33","modified_gmt":"2026-08-05T18:13:33","slug":"vietna-aposta-us-52-milhoes-e-sony-aposta-na-exportacao-do-v-pop-a-escuta-domestica-ainda-roda-no-zing-mp3","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/pt-br\/vietna-aposta-us-52-milhoes-e-sony-aposta-na-exportacao-do-v-pop-a-escuta-domestica-ainda-roda-no-zing-mp3\/","title":{"rendered":"Vietn\u00e3 aposta US$ 52 milh\u00f5es e Sony aposta na exporta\u00e7\u00e3o do V-pop. A escuta dom\u00e9stica ainda roda no Zing MP3."},"content":{"rendered":"<p>O mercado de m\u00fasica digital do Vietn\u00e3 deve movimentar cerca de US$ 52 milh\u00f5es em 2025 e ultrapassar US$ 74 milh\u00f5es at\u00e9 2030, de acordo com n\u00fameros citados pelo <a href=\"https:\/\/vietnamnews.vn\/life-style\/1764846\/viet-nam-s-music-industry-turns-from-domestic-momentum-to-global-ambition.html\">Vietnam News<\/a>. \u00c9 pouco para os padr\u00f5es regionais. Mas o streaming j\u00e1 responde por mais da metade desse valor, e a ambi\u00e7\u00e3o de exporta\u00e7\u00e3o associada a ele de repente representa um dinheiro s\u00e9rio.<\/p>\n<p>O sinal veio em janeiro. A Sony Music comprou 49% da 1Label JSC, bra\u00e7o musical do grupo de m\u00eddia vietnamita YeaH1, formando a joint venture SYE Holdings. Seu principal ato \u00e9 o UPRIZE, um boy band de sete integrantes criado por meio de um reality show da VTV3, com \u00e1lbum de estreia previsto para abril de 2026. O <a href=\"https:\/\/respawn.outlookindia.com\/pop-culture\/pop-culture-news\/can-vietnamese-pop-be-the-next-k-pop-sony-thinks-so\">Outlook Respawn<\/a> resumiu a aposta: a Sony acredita que o V-pop pode viajar como o K-pop fez.<\/p>\n<h2>O streaming no Vietn\u00e3 roda em apps que a maioria das distribuidoras ignora<\/h2>\n<p>Aqui est\u00e1 o problema estrutural. A escuta vietnamita n\u00e3o est\u00e1 onde um gerente de cat\u00e1logo de Nashville ou Berlim espera.<\/p>\n<p>Os DSPs locais concentram o volume. DSP significa Digital Service Provider, as plataformas de streaming que pagam royalties. No Vietn\u00e3, os nomes conhecidos s\u00e3o Zing MP3 e NhacCuaTui, o duop\u00f3lio local, que operam ao lado de Spotify, Apple Music e um YouTube muito forte. A pesquisa de m\u00fasica digital da <a href=\"https:\/\/www.rmit.edu.vn\/news\/all-news\/2024\/dec\/tune-in-vietnamese-listeners-leading-the-digital-music-shift\">RMIT University<\/a> acompanha a migra\u00e7\u00e3o dos ouvintes mais jovens para os servi\u00e7os globais, mas Zing MP3 e NhacCuaTui ainda ancoram a descoberta mainstream.<\/p>\n<p>A maioria das distribuidoras globais n\u00e3o entrega para nenhum deles. Essa \u00e9 a lacuna.<\/p>\n<p>Se voc\u00ea \u00e9 um artista vietnamita contratado por uma distribuidora feita para o mundo Spotify e Apple, voc\u00ea fica invis\u00edvel nas duas plataformas onde seu p\u00fablico local realmente aperta o play. E se voc\u00ea \u00e9 um artista estrangeiro tentando surfar o momento V-pop no Sudeste Asi\u00e1tico, est\u00e1 perdendo a prateleira.<\/p>\n<h2>O momento de exporta\u00e7\u00e3o \u00e9 real, e \u00e9 multi-DSP<\/h2>\n<p>2025 deu ao V-pop seu ano de exporta\u00e7\u00e3o mais claro at\u00e9 agora. \u0110\u1ee9c Ph\u00fac venceu o pr\u00eamio principal no Intervision 2025 em Moscou, derrotando concorrentes de 22 pa\u00edses. Ph\u01b0\u01a1ng M\u1ef9 Chi ficou em terceiro lugar entre 32 artistas no Sing! Asia em Macau. M\u1ef9 Linh abriu uma turn\u00ea no Jap\u00e3o. O Vietnam News catalogou essa sequ\u00eancia sob uma manchete reveladora sobre a ind\u00fastria virando do impulso dom\u00e9stico para a ambi\u00e7\u00e3o global.<\/p>\n<p>A ambi\u00e7\u00e3o de exporta\u00e7\u00e3o \u00e9 um problema de distribui\u00e7\u00e3o antes de ser um problema de talento. Uma base de f\u00e3s do UPRIZE constru\u00edda no Vietn\u00e3 ouve no Zing MP3. O mesmo grupo mirando o Jap\u00e3o precisa do LINE Music. Mirando a di\u00e1spora vietnamita nos EUA e na Austr\u00e1lia, precisa de Spotify e Apple Music. Mirando o p\u00fablico pr\u00f3ximo ao K-pop, precisa do Melon e das plataformas coreanas.<\/p>\n<p>Nenhuma estrat\u00e9gia de vitrine \u00fanica cobre esse mapa. Os artistas que converterem este momento em receita ser\u00e3o aqueles cujo cat\u00e1logo chegar, corretamente etiquetado, a todos esses servi\u00e7os ao mesmo tempo.<\/p>\n<h2>Por que a infraestrutura decide quem vence<\/h2>\n<p>O problema do V-pop n\u00e3o \u00e9 aten\u00e7\u00e3o. A aten\u00e7\u00e3o chegou. O problema \u00e9 se os trilhos por baixo conseguem mover um lan\u00e7amento para uma d\u00fazia de vitrines com metadados limpos e uma trilha de royalties que o artista consiga de fato ler.<\/p>\n<p>A InterSpace Distribution entrega para os DSPs locais vietnamitas, incluindo o Zing MP3, junto com as grandes plataformas globais, por meio de um pipeline nativo em DDEX. DDEX significa Digital Data Exchange, o padr\u00e3o de metadados que as plataformas de streaming usam para ingerir lan\u00e7amentos. As divis\u00f5es de royalties s\u00e3o liquidadas de forma transparente, para que um produtor em Ho Chi Minh e um compositor de melodia em Han\u00f3i vejam os mesmos n\u00fameros.<\/p>\n<p>Para as gravadoras e os pipelines de reality shows que agora fabricam artistas vietnamitas em escala, o ToneGrid oferece a mesma entrega como infraestrutura white-label, com KYC e antifraude integrados. KYC significa Know Your Customer, as verifica\u00e7\u00f5es de identidade que mant\u00eam a fraude de royalties fora de um cat\u00e1logo.<\/p>\n<p>A Sony gastou dinheiro de verdade porque acredita que a pr\u00f3xima boy band que viajar pode ser vietnamita. Os independentes que perseguem a mesma janela n\u00e3o precisam do balan\u00e7o da Sony. Eles precisam de uma distribui\u00e7\u00e3o que j\u00e1 alcance Zing MP3 e LINE Music no dia um. Essa parte \u00e9 uma escolha, n\u00e3o uma restri\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"O mercado de m\u00fasica digital do Vietn\u00e3 ultrapassa US$ 52 milh\u00f5es em 2025 e a Sony acaba de comprar 49% de um empreendimento de V-pop apostando na exporta\u00e7\u00e3o global. Mas a escuta dom\u00e9stica roda no Zing MP3 e no NhacCuaTui, os DSPs locais que a maioria das distribuidoras ignora. O momento de exporta\u00e7\u00e3o \u00e9 um problema de distribui\u00e7\u00e3o multi-DSP.","protected":false},"author":1,"featured_media":7522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7500],"tags":[13921,6726,6732,15835,15838,14928,15841],"class_list":["post-11646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-pt-br","tag-apple-music-pt-br","tag-music-en-pt-br","tag-spotify-en-pt-br","tag-v-pop-pt-br","tag-vietnam-pt-br","tag-youtube-pt-br","tag-zing-mp3-pt-br","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietn\u00e3 aposta US$ 52 milh\u00f5es e Sony aposta na exporta\u00e7\u00e3o do V-pop. 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