{"id":11674,"date":"2026-08-05T18:18:41","date_gmt":"2026-08-05T18:18:41","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/thi-truong-am-nhac-duc-ha-nhiet-tang-truong-chi-con-23-deutschrap-thong-tri-luot-stream-techno-thong-tri-xuat-khau\/"},"modified":"2026-08-05T18:18:41","modified_gmt":"2026-08-05T18:18:41","slug":"thi-truong-am-nhac-duc-ha-nhiet-tang-truong-chi-con-23-deutschrap-thong-tri-luot-stream-techno-thong-tri-xuat-khau","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/thi-truong-am-nhac-duc-ha-nhiet-tang-truong-chi-con-23-deutschrap-thong-tri-luot-stream-techno-thong-tri-xuat-khau\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c \u0110\u1ee9c h\u1ea1 nhi\u1ec7t, t\u0103ng tr\u01b0\u1edfng ch\u1ec9 c\u00f2n 2,3%. Deutschrap th\u1ed1ng tr\u1ecb l\u01b0\u1ee3t stream, Techno th\u1ed1ng tr\u1ecb xu\u1ea5t kh\u1ea9u."},"content":{"rendered":"<p>\u0110\u1ee9c v\u1eeba ghi nh\u1eadn n\u0103m \u00e2m nh\u1ea1c thu \u00e2m t\u0103ng tr\u01b0\u1edfng ch\u1eadm nh\u1ea5t k\u1ec3 t\u1eeb khi k\u1ef7 nguy\u00ean streaming ch\u00edn mu\u1ed3i. Th\u1ecb tr\u01b0\u1eddng nh\u1ea1c thu t\u0103ng 2,3% trong n\u0103m 2025 l\u00ean 2,42 t\u1ef7 euro, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 2,73 t\u1ef7 \u0111\u00f4 la M\u1ef9, theo <a href=\"https:\/\/www.musicbusinessworldwide.com\/germanys-recorded-music-business-generated-usd-2-73b-in-2025-up-just-2-3-yoy\/\">s\u1ed1 li\u1ec7u t\u1eeb BVMI do Music Business Worldwide \u0111\u01b0a tin<\/a>. BVMI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Bundesverband Musikindustrie, hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i ng\u00e0nh nh\u1ea1c thu \u00e2m \u0110\u1ee9c.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00fa phanh g\u1ea5p so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 7,8% c\u1ee7a n\u0103m 2024. Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn nh\u1ea5t ch\u00e2u \u00c2u \u0111ang h\u1ea1 nhi\u1ec7t, v\u00e0 h\u1ea1 nhi\u1ec7t trong khi quay v\u00e0o n\u1ed9i \u0111\u1ecba.<\/p>\n<h2>Nh\u1eefng con s\u1ed1 \u0111\u1eb1ng sau s\u1ef1 ch\u1eadm l\u1ea1i<\/h2>\n<p>Streaming g\u00e1nh c\u1ea3 n\u0103m v\u00e0 kh\u00f4ng c\u00f2n g\u00ec kh\u00e1c. Streaming \u00e2m thanh theo y\u00eau c\u1ea7u \u0111\u1ea1t kho\u1ea3ng 2 t\u1ef7 euro, t\u0103ng 4,1%, v\u00e0 hi\u1ec7n chi\u1ebfm 84,4% doanh thu c\u1ee7a \u0110\u1ee9c, theo d\u1eef li\u1ec7u BVMI \u0111\u01b0\u1ee3c <a href=\"https:\/\/musically.com\/2026\/03\/03\/germany-joins-the-recorded-music-slowdown-with-2-3-growth\/\">Music Ally t\u00f3m t\u1eaft<\/a>.<\/p>\n<p>Doanh thu nh\u1ea1c v\u1eadt l\u00fd gi\u1ea3m 5,9% xu\u1ed1ng 345 tri\u1ec7u euro. Vinyl l\u00e0 \u0111i\u1ec3m s\u00e1ng duy nh\u1ea5t tr\u00ean k\u1ec7, t\u0103ng 2,8% l\u00ean 152 tri\u1ec7u euro. Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u, IFPI ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 6,4% l\u00ean 31,7 t\u1ef7 \u0111\u00f4 la, \u0110\u1ee9c hi\u1ec7n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn t\u1ee5t h\u1eadu, \u0111\u1ee9ng th\u1ee9 t\u01b0 th\u1ebf gi\u1edbi khi <a href=\"https:\/\/www.ifpi.org\/global-music-report-2026-global-recorded-music-revenues-grow-6-4-as-record-companies-drive-innovation\/\">Trung Qu\u1ed1c b\u00e1m s\u00e1t ph\u00eda sau<\/a>. IFPI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Li\u00ean \u0111o\u00e0n C\u00f4ng nghi\u1ec7p Ghi \u00e2m Qu\u1ed1c t\u1ebf.<\/p>\n<h2>Deutschrap th\u1ed1ng tr\u1ecb \u0111\u1ed9ng c\u01a1 n\u1ed9i \u0111\u1ecba<\/h2>\n<p>H\u00e3y nh\u00ecn v\u00e0o nh\u1eefng g\u00ec th\u00ednh gi\u1ea3 \u0110\u1ee9c th\u1ef1c s\u1ef1 stream v\u00e0 m\u1ed9t th\u1ec3 lo\u1ea1i nu\u1ed1t tr\u1ecdn c\u0103n ph\u00f2ng. Deutschrap v\u00e0 hip-hop chi\u1ebfm 73% th\u00e0nh c\u00f4ng streaming c\u1ee7a ngh\u1ec7 s\u0129 \u0110\u1ee9c, theo m\u1ed9t <a href=\"https:\/\/www.skoove.com\/blog\/spotify-local-vs-global-music-germany\/\">ph\u00e2n t\u00edch c\u1ee7a Skoove v\u1ec1 d\u1eef li\u1ec7u nghe Spotify<\/a>. Pop chi\u1ebfm 21%. Rock v\u00e0 metal ch\u1ec9 chi\u1ebfm v\u1ecfn v\u1eb9n 3%.<\/p>\n<p>H\u1ec7 th\u1ed1ng ng\u00f4i sao n\u1ed9i \u0111\u1ecba t\u1eadp trung m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng. Theo ph\u00e2n t\u00edch \u0111\u00f3, c\u00e1c ngh\u1ec7 s\u0129 \u0111\u01a1n l\u1ebb n\u1eafm gi\u1eef m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong t\u1ed5ng l\u01b0\u1ee3t stream t\u1ea1i \u0110\u1ee9c:<\/p>\n<ul>\n<li>Pashanim, 2,0% t\u1ed5ng ho\u1ea1t \u0111\u1ed9ng streaming t\u1ea1i \u0110\u1ee9c<\/li>\n<li>Jazeek, 1,6%<\/li>\n<li>AYLIVA, 1,6%<\/li>\n<li>LACAZETTE, 1,5%<\/li>\n<li>Apache 207, 1,3%<\/li>\n<\/ul>\n<p>Pop ti\u1ebfng \u0110\u1ee9c l\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang tr\u1ed7i d\u1eady nhanh nh\u1ea5t, v\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Zartmann, Nina Chuba v\u00e0 AYLIVA d\u1eabn \u0111\u1ea7u m\u1ed9t th\u1ec3 lo\u1ea1i t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 15%, theo <a href=\"https:\/\/www.thelocal.de\/20251218\/the-most-popular-german-language-songs-of-2025\">b\u00e0i t\u1ed5ng k\u1ebft cu\u1ed1i n\u0103m c\u1ee7a The Local<\/a>. Ngh\u1ec7 s\u0129 n\u1ed9i \u0111\u1ecba n\u1eafm gi\u1eef 48% v\u1ecb tr\u00ed trong Top 200 Spotify c\u1ee7a \u0110\u1ee9c. \u0110i\u1ec1u \u0111\u00f3 mang t\u00ednh b\u1ea3o h\u1ed9, nh\u01b0ng c\u0169ng gi\u1edbi h\u1ea1n m\u1ee9c tr\u1ea7n.<\/p>\n<h2>Techno l\u00e0 d\u00f2ng nh\u1ea1c th\u1ef1c s\u1ef1 v\u01b0\u01a1n xa<\/h2>\n<p>\u0110\u00e2y l\u00e0 s\u1ef1 ph\u00e2n chia \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c catalog c\u1ee7a \u0110\u1ee9c. Deutschrap l\u00e0 c\u1ed7 m\u00e1y ki\u1ebfm ti\u1ec1n n\u1ed9i \u0111\u1ecba, nh\u01b0ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi ng\u00f4n ng\u1eef. N\u00f3 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t trong khu v\u1ef1c DACH, t\u1ee9c \u0110\u1ee9c, \u00c1o v\u00e0 Th\u1ee5y S\u0129, v\u00e0 nhanh ch\u00f3ng m\u1edd nh\u1ea1t b\u00ean ngo\u00e0i khu v\u1ef1c \u0111\u00f3.<\/p>\n<p>T\u1ea5m danh thi\u1ebfp to\u00e0n c\u1ea7u c\u1ee7a Berlin, techno v\u00e0 nh\u1ea1c \u0111i\u1ec7n t\u1eed, ch\u1ec9 chi\u1ebfm 12% l\u01b0\u1ee3t stream c\u1ee7a ngh\u1ec7 s\u0129 \u0110\u1ee9c. Con s\u1ed1 n\u00e0y \u00edt h\u01a1n kho\u1ea3ng s\u00e1u l\u1ea7n so v\u1edbi hip-hop. Tuy nhi\u00ean, nh\u1ea1c \u0111i\u1ec7n t\u1eed l\u00e0 m\u1eb7t h\u00e0ng xu\u1ea5t kh\u1ea9u c\u1ee7a \u0110\u1ee9c kh\u00f4ng c\u1ea7n d\u1ecbch thu\u1eadt. N\u00f3 lan t\u1ecfa b\u1eb1ng \u00e2m thanh, kh\u00f4ng ph\u1ea3i l\u1eddi b\u00e0i h\u00e1t, v\u00e0 c\u00f3 m\u1eb7t trong c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 playlist tr\u00ean m\u1ecdi l\u1ee5c \u0111\u1ecba.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba ch\u1eadm l\u1ea1i c\u1ed9ng v\u1edbi th\u1ec3 lo\u1ea1i h\u00e0ng \u0111\u1ea7u b\u1ecb kh\u00f3a ng\u00f4n ng\u1eef \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u0103ng tr\u01b0\u1edfng c\u1ee7a nhi\u1ec1u h\u00e3ng \u0111\u0129a \u0111\u1ed9c l\u1eadp \u0110\u1ee9c ph\u1ea3i \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i. Th\u1ec3 lo\u1ea1i c\u00f3 th\u1ec3 xu\u1ea5t kh\u1ea9u l\u1ea1i \u0111ang b\u1ecb ph\u1ee5c v\u1ee5 thi\u1ebfu.<\/p>\n<h2>Ph\u00e2n t\u00edch v\u1ec1 ph\u00e2n ph\u1ed1i<\/h2>\n<p>C\u00f3 hai nhi\u1ec7m v\u1ee5 kh\u00e1c nhau trong c\u00f9ng m\u1ed9t catalog, v\u00e0 m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c x\u1eed l\u00fd c\u1ea3 hai ho\u1eb7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n.<\/p>\n<h3>\u0110\u1ed1i v\u1edbi Deutschrap v\u00e0 pop ti\u1ebfng \u0110\u1ee9c<\/h3>\n<p>Nhi\u1ec7m v\u1ee5 l\u00e0 chi\u1ec1u s\u00e2u trong khu v\u1ef1c DACH. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u00e2n ph\u1ed1i s\u1ea1ch s\u1ebd t\u1edbi Spotify, Apple Music, Amazon Music v\u00e0 Deezer v\u1edbi si\u00eau d\u1eef li\u1ec7u ch\u00ednh x\u00e1c theo khu v\u1ef1c, c\u00f9ng v\u1edbi thanh to\u00e1n nhanh ch\u00f3ng, minh b\u1ea1ch \u0111\u1ec3 m\u1ed9t b\u1ea3n hit n\u1ed9i \u0111\u1ecba kh\u00f4ng b\u1ecb m\u1eafc k\u1eb9t trong h\u1ed9p \u0111en ti\u1ec1n b\u1ea3n quy\u1ec1n su\u1ed1t hai qu\u00fd.<\/p>\n<h3>\u0110\u1ed1i v\u1edbi techno v\u00e0 nh\u1ea1c \u0111i\u1ec7n t\u1eed<\/h3>\n<p>Nhi\u1ec7m v\u1ee5 l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn. Doanh thu nh\u1ea1c \u0111i\u1ec7n t\u1eed ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u1eeda h\u00e0ng m\u00e0 h\u1ea7u h\u1ebft nh\u00e0 ph\u00e2n ph\u1ed1i pop b\u1ecf qua, tr\u00ean h\u1ebft l\u00e0 Beatport, c\u00f9ng v\u1edbi v\u1ecb tr\u00ed tr\u00ean c\u00e1c DSP to\u00e0n c\u1ea7u. DSP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u0110\u1ee9c ch\u1ec9 ph\u00e2n ph\u1ed1i l\u00ean Spotify \u0111ang g\u1eedi h\u00f3a \u0111\u01a1n cho c\u0103n ph\u00f2ng nh\u1ecf nh\u1ea5t trong nh\u00e0.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fac ph\u00e2n ph\u1ed1i g\u1ed1c DDEX ph\u00e1t huy gi\u00e1 tr\u1ecb. DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Data Exchange, ti\u00eau chu\u1ea9n si\u00eau d\u1eef li\u1ec7u cho ph\u00e9p m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh s\u1ea1ch s\u1ebd cung c\u1ea5p cho h\u00e0ng ch\u1ee5c c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eadp l\u1ea1i th\u1ee7 c\u00f4ng. InterSpace Distribution \u0111\u1ecbnh tuy\u1ebfn m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh \u0110\u1ee9c duy nh\u1ea5t v\u00e0o c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn DACH l\u1eabn c\u00e1c c\u1eeda h\u00e0ng nh\u1ea1c \u0111i\u1ec7n t\u1eed chuy\u00ean bi\u1ec7t, v\u1edbi vi\u1ec7c chia ti\u1ec1n minh b\u1ea1ch \u0111\u1ec3 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean, v\u00e0 lu\u00f4n c\u00f3 c\u1ed9ng t\u00e1c vi\u00ean trong m\u1ed9t b\u1ea3n thu techno, th\u1ea5y ph\u1ea7n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thanh to\u00e1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111u\u1ed5i theo email.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0110\u1ee9c \u0111ang ch\u1eadm l\u1ea1i. Nh\u1eefng h\u00e3ng \u0111\u0129a \u0111\u1ed9c l\u1eadp \u0110\u1ee9c t\u0103ng tr\u01b0\u1edfng trong n\u0103m 2026 s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi coi xu\u1ea5t kh\u1ea9u l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh ph\u00e2n ph\u1ed1i, kh\u00f4ng ph\u1ea3i m\u1ed9t gi\u1ea5c m\u01a1.<\/p>\n","protected":false},"excerpt":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c \u0110\u1ee9c, l\u1edbn nh\u1ea5t ch\u00e2u \u00c2u, ch\u1ec9 t\u0103ng tr\u01b0\u1edfng 2,3% trong n\u0103m 2025 l\u00ean 2,42 t\u1ef7 euro khi \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng h\u1ea1 nhi\u1ec7t v\u00e0 quay v\u00e0o n\u1ed9i \u0111\u1ecba. Deutschrap chi\u1ebfm 73% l\u01b0\u1ee3t stream c\u1ee7a ngh\u1ec7 s\u0129 \u0110\u1ee9c trong khi techno Berlin, d\u00f2ng nh\u1ea1c th\u1ef1c s\u1ef1 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi, ch\u1ec9 chi\u1ebfm 12%. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch v\u1ec1 ph\u00e2n ph\u1ed1i.","protected":false},"author":6,"featured_media":7512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[13965,19868,7362,6706,6712,8832],"class_list":["post-11674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-ddex-vi","tag-deutschrap-vi","tag-germany-vi","tag-music-en-vi","tag-spotify-en-vi","tag-techno-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c \u0110\u1ee9c h\u1ea1 nhi\u1ec7t, t\u0103ng tr\u01b0\u1edfng ch\u1ec9 c\u00f2n 2,3%. Deutschrap th\u1ed1ng tr\u1ecb l\u01b0\u1ee3t stream, Techno th\u1ed1ng tr\u1ecb xu\u1ea5t kh\u1ea9u.<\/title>\n<meta name=\"description\" content=\"\u0110\u1ee9c v\u1eeba ghi nh\u1eadn n\u0103m \u00e2m nh\u1ea1c thu \u00e2m t\u0103ng tr\u01b0\u1edfng ch\u1eadm nh\u1ea5t k\u1ec3 t\u1eeb khi k\u1ef7 nguy\u00ean streaming ch\u00edn mu\u1ed3i. Th\u1ecb tr\u01b0\u1eddng nh\u1ea1c thu t\u0103ng 2,3% trong n\u0103m 2025 l\u00ean 2,42 t\u1ef7 euro, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 2,73 t\u1ef7 \u0111\u00f4 la M\u1ef9, theo s\u1ed1 li\u1ec7u t\u1eeb BVMI do Music Business Worldwide \u0111\u01b0a tin. 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