{"id":11734,"date":"2026-08-05T18:27:15","date_gmt":"2026-08-05T18:27:15","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/indonesia-la-thi-truong-am-nhac-lon-nhat-dong-nam-a-mot-nua-luot-phat-truc-tuyen-la-video\/"},"modified":"2026-08-05T18:27:15","modified_gmt":"2026-08-05T18:27:15","slug":"indonesia-la-thi-truong-am-nhac-lon-nhat-dong-nam-a-mot-nua-luot-phat-truc-tuyen-la-video","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/indonesia-la-thi-truong-am-nhac-lon-nhat-dong-nam-a-mot-nua-luot-phat-truc-tuyen-la-video\/","title":{"rendered":"Indonesia L\u00e0 Th\u1ecb Tr\u01b0\u1eddng \u00c2m Nh\u1ea1c L\u1edbn Nh\u1ea5t \u0110\u00f4ng Nam \u00c1. M\u1ed9t N\u1eeda L\u01b0\u1ee3t Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn L\u00e0 Video."},"content":{"rendered":"

Indonesia l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1, v\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00e2n nghe nh\u1ea1c kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i v\u1eabn ngh\u0129. Ch\u01b0a \u0111\u1ebfn 1% ng\u01b0\u1eddi Indonesia tr\u1ea3 ti\u1ec1n cho g\u00f3i thu\u00ea bao cao c\u1ea5p, nh\u01b0ng 38% ph\u00e1t nh\u1ea1c theo y\u00eau c\u1ea7u h\u00e0ng tu\u1ea7n, theo s\u1ed1 li\u1ec7u c\u1ee7a IFPI \u0111\u01b0\u1ee3c VOI<\/a> tr\u00edch d\u1eabn. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c h\u00e0ng tu\u1ea7n cao nh\u1ea5t khu v\u1ef1c, trong khi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sang tr\u1ea3 ph\u00ed l\u1ea1i thu\u1ed9c h\u00e0ng th\u1ea5p nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Kho\u1ea3ng c\u00e1ch gi\u1eefa m\u1ee9c \u0111\u1ed9 nghe nh\u1ea1c v\u00e0 c\u00e1ch chi tr\u1ea3 t\u1ea1i Indonesia ch\u00ednh l\u00e0 n\u01a1i c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh.<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1eadn h\u00e0nh b\u1eb1ng video, kh\u00f4ng ch\u1ec9 \u00e2m thanh<\/h2>\n

IFPI l\u00e0 Li\u00ean \u0111o\u00e0n C\u00f4ng nghi\u1ec7p Ghi \u00e2m Qu\u1ed1c t\u1ebf, t\u1ed5 ch\u1ee9c theo d\u00f5i doanh thu \u00e2m nh\u1ea1c thu \u00e2m tr\u00ean to\u00e0n c\u1ea7u. Theo th\u1ed1ng k\u00ea c\u1ee7a IFPI, ph\u00e1t tr\u1ef1c tuy\u1ebfn chi\u1ebfm 90,6% doanh thu \u00e2m nh\u1ea1c thu \u00e2m t\u1ea1i Indonesia, tr\u1ecb gi\u00e1 kho\u1ea3ng 75,4 tri\u1ec7u USD v\u00e0o n\u0103m 2022 v\u00e0 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 35% m\u1ed7i n\u0103m trong giai \u0111o\u1ea1n 2019-2022.<\/p>\n

Chi ti\u1ebft quan tr\u1ecdng n\u1eb1m \u1edf \u0111\u1ecbnh d\u1ea1ng. Kho\u1ea3ng m\u1ed9t n\u1eeda doanh thu ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1i Indonesia \u0111\u1ebfn t\u1eeb video, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u00e2m thanh, theo c\u00f9ng ph\u00e2n t\u00edch t\u1eeb d\u1eef li\u1ec7u c\u1ee7a IFPI.<\/p>\n

YouTube l\u00e0 n\u1ec1n t\u1ea3ng nghe nh\u1ea1c m\u1eb7c \u0111\u1ecbnh. Dangdut v\u00e0 pop Java \u0111\u01b0\u1ee3c xem v\u00ec v\u0169 \u0111\u1ea1o nhi\u1ec1u nh\u01b0 \u0111\u01b0\u1ee3c nghe, \u0111\u00f3 l\u00e0 l\u00fd do m\u1ed9t b\u1ea3n nh\u1ea1c kh\u00f4ng c\u00f3 video s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t n\u1eeda th\u1ecb tr\u01b0\u1eddng. Indonesia \u0111\u1ee9ng th\u1ee9 ba th\u1ebf gi\u1edbi v\u1ec1 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng YouTube v\u00e0 th\u1ee9 hai v\u1ec1 TikTok.<\/p>\n

Kho nh\u1ea1c n\u1ed9i \u0111\u1ecba \u0111ang \u00e2m th\u1ea7m chi\u1ebfn th\u1eafng<\/h2>\n

T\u1ef7 l\u1ec7 ti\u00eau th\u1ee5 \u0111\u00e3 d\u1ecbch chuy\u1ec3n t\u1eeb kho\u1ea3ng 70% nh\u1ea1c qu\u1ed1c t\u1ebf v\u00e0 30% nh\u1ea1c n\u1ed9i \u0111\u1ecba sang g\u1ea7n 60\/40, v\u1edbi nh\u1ea1c pop Indonesia d\u1eabn \u0111\u1ea7u, ti\u1ebfp theo l\u00e0 pop Java, v\u00e0 c\u00e1c th\u1ec3 lo\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1eb7c th\u00f9 nh\u01b0 dangdut \u0111ang m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. V\u00e0o ng\u00e0y 23 th\u00e1ng 1 n\u0103m 2025, IFPI \u0111\u00e3 ra m\u1eaft Trung t\u00e2m B\u1ea3ng x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c \u0110\u00f4ng Nam \u00c1<\/a> bao g\u1ed3m s\u00e1u qu\u1ed1c gia ASEAN, trong \u0111\u00f3 c\u00f3 Indonesia. Tr\u00ean to\u00e0n khu v\u1ef1c, c\u00e1c b\u1ea3n nh\u1ea1c n\u1ed9i \u0111\u1ecba th\u01b0\u1eddng xuy\u00ean chi\u1ebfm ph\u1ea7n l\u1edbn top 10.<\/p>\n

B\u1ed1i c\u1ea3nh v\u0129 m\u00f4 c\u0169ng \u1ee7ng h\u1ed9 xu h\u01b0\u1edbng n\u00e0y. Ch\u00e2u \u00c1 t\u0103ng tr\u01b0\u1edfng 10,9% v\u00e0o n\u0103m 2025, theo B\u00e1o c\u00e1o \u00c2m nh\u1ea1c To\u00e0n c\u1ea7u IFPI 2026<\/a>, v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u 6,4%. Indonesia l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh.<\/p>\n

\u0110i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec3u sai<\/h2>\n

Ph\u1ea3n x\u1ea1 th\u00f4ng th\u01b0\u1eddng l\u00e0 g\u1eedi file \u00e2m thanh l\u00ean Spotify v\u00e0 Apple Music r\u1ed3i coi nh\u01b0 xong vi\u1ec7c. Spotify l\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i Indonesia v\u1edbi kho\u1ea3ng 57% th\u1ecb ph\u1ea7n, n\u00ean ph\u1ea3n x\u1ea1 \u0111\u00f3 kh\u00f4ng sai. Nh\u01b0ng ch\u01b0a \u0111\u1ee7.<\/p>\n

Ng\u01b0\u1eddi Indonesia c\u00f2n nghe nh\u1ea1c tr\u00ean YouTube, n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba Langit Musik, Joox thu\u1ed9c Tencent, Resso v\u00e0 TikTok. M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ch\u1ec9 ti\u1ebfp c\u1eadn hai \u00f4ng l\u1edbn ph\u01b0\u01a1ng T\u00e2y l\u00e0 \u0111ang ph\u00e2n ph\u1ed1i t\u1edbi thi\u1ec3u s\u1ed1 n\u01a1i ng\u01b0\u1eddi Indonesia th\u1ef1c s\u1ef1 nh\u1ea5n n\u00fat ph\u00e1t.<\/p>\n

Nh\u1ecbp \u0111\u1ed9 ph\u00e1t h\u00e0nh c\u00e0ng l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam v\u1ea5n \u0111\u1ec1. Ngh\u1ec7 s\u0129 Indonesia ra m\u1eaft \u0111\u0129a \u0111\u01a1n h\u00e0ng tu\u1ea7n v\u00e0 c\u00e1c h\u00e3ng \u0111\u0129a khu v\u1ef1c ph\u00e1t h\u00e0nh h\u00e0ng ng\u00e0y, s\u1eed d\u1ee5ng TikTok v\u00e0 YouTube Shorts l\u00e0m k\u00eanh qu\u1ea3ng b\u00e1 tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh. M\u1ed9t quy tr\u00ecnh ph\u00e2n ph\u1ed1i ch\u1eadm ch\u1ea1p kh\u00f4ng th\u1ec3 theo k\u1ecbp t\u1ed1c \u0111\u1ed9 \u0111\u00f3.<\/p>\n

Danh s\u00e1ch ki\u1ec3m tra ph\u00e2n ph\u1ed1i t\u1ea1i Indonesia<\/h2>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 ho\u1eb7c h\u00e3ng \u0111\u0129a \u0111\u1ed9c l\u1eadp l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch t\u1ea1i Indonesia, c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf s\u1ebd nh\u01b0 sau:<\/p>\n

    \n
  • Ph\u00e2n ph\u1ed1i t\u1ec7p audiovisual, kh\u00f4ng ch\u1ec9 file \u00e2m thanh, \u0111\u1ec3 YouTube n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda doanh thu.<\/li>\n
  • G\u1eedi nh\u1ea1c l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 Langit Musik v\u00e0 Joox b\u00ean c\u1ea1nh Spotify v\u00e0 Apple Music.<\/li>\n
  • \u0110\u0103ng k\u00fd Content ID v\u00e0 x\u00e1c nh\u1eadn b\u1ea3n quy\u1ec1n c\u00e1c video do ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u00ean, v\u00ec \u0111\u00f3 l\u00e0 n\u01a1i dangdut v\u00e0 pop Java lan truy\u1ec1n.<\/li>\n
  • L\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t h\u00e0nh theo nh\u1ecbp h\u00e0ng tu\u1ea7n, v\u1edbi c\u00e1c \u0111o\u1ea1n teaser ng\u1eafn tr\u01b0\u1edbc m\u1ed7i l\u1ea7n ra m\u1eaft.<\/li>\n
  • Y\u00eau c\u1ea7u b\u00e1o c\u00e1o ti\u1ec1n b\u1ea3n quy\u1ec1n minh b\u1ea1ch, theo t\u1eebng l\u00e3nh th\u1ed5 \u0111\u1ec3 thu nh\u1eadp t\u1eeb Indonesia \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng, kh\u00f4ng b\u1ecb g\u1ed9p chung v\u00e0o m\u1ed9t c\u1ee5c to\u00e0n c\u1ea7u.<\/li>\n<\/ul>\n

    T\u1ea1i sao h\u1ec7 th\u1ed1ng ng\u1ea7m l\u1ea1i quan tr\u1ecdng<\/h2>\n

    DDEX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Data Exchange, ti\u00eau chu\u1ea9n si\u00eau d\u1eef li\u1ec7u cho ph\u00e9p m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn m\u1ecdi c\u1eeda h\u00e0ng c\u00f9ng l\u00fac m\u1ed9t c\u00e1ch tr\u01a1n tru. M\u1ed9t quy tr\u00ecnh t\u00edch h\u1ee3p s\u1eb5n DDEX ch\u00ednh l\u00e0 th\u1ee9 bi\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i t\u1edbi s\u00e1u DSP t\u1ea1i Indonesia th\u00e0nh th\u00f4ng l\u1ec7, thay v\u00ec ph\u1ea3i xoay s\u1edf th\u1ee7 c\u00f4ng.<\/p>\n

    \u0110\u00e2y ch\u00ednh l\u00e0 l\u1eadp lu\u1eadn m\u00e0 InterSpace Distribution \u0111\u01b0a ra cho c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i: ph\u1ee7 s\u00f3ng c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u01b0u ti\u00ean Spotify b\u1ecf qua, ph\u00e2n ph\u1ed1i audiovisual, v\u00e0 b\u00e1o c\u00e1o ph\u00e2n chia theo t\u1eebng l\u00e3nh th\u1ed5 m\u00e0 ngh\u1ec7 s\u0129 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ecdc hi\u1ec3u. ToneGrid m\u1edf r\u1ed9ng c\u00f9ng h\u1ec7 th\u1ed1ng n\u00e0y t\u1edbi c\u00e1c h\u00e3ng \u0111\u0129a v\u00e0 \u0111\u01a1n v\u1ecb t\u1ed5ng h\u1ee3p \u0111ang v\u1eadn h\u00e0nh danh m\u1ee5c nh\u1ea1c Indonesia v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n

    Indonesia kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ecb tr\u01b0\u1eddng b\u1ea1n chinh ph\u1ee5c b\u1eb1ng c\u00e1ch d\u1ecbch nguy\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t h\u00e0nh ki\u1ec3u ph\u01b0\u01a1ng T\u00e2y. \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng \u01b0u ti\u00ean video, \u01b0u ti\u00ean n\u1ed9i \u0111\u1ecba, v\u00e0 d\u1ef1a tr\u00ean g\u00f3i mi\u1ec5n ph\u00ed, v\u00e0 nh\u1eefng nh\u00e0 ph\u00e2n ph\u1ed1i n\u00e0o \u0111\u1ed1i x\u1eed v\u1edbi n\u00f3 theo \u0111\u00fang c\u00e1ch \u0111\u00f3 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb m\u1ed9t n\u1eeda th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c b\u1ecf qu\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"Indonesia l\u00e0 th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1, nh\u01b0ng ch\u01b0a \u0111\u1ebfn 1% ng\u01b0\u1eddi nghe tr\u1ea3 ph\u00ed ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda doanh thu ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u1eeb video. \u0110i\u1ec1u n\u00e0y \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c ngh\u1ec7 s\u0129 v\u00e0 h\u00e3ng \u0111\u0129a \u0111\u1ed9c l\u1eadp n\u00ean ph\u00e2n ph\u1ed1i nh\u1ea1c l\u00ean YouTube, Langit Musik v\u00e0 Joox, ch\u1ee9 kh\u00f4ng ch\u1ec9 Spotify v\u00e0 Apple Music.","protected":false},"author":1,"featured_media":7466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[14913,14916,6706,6712,9718,14919],"class_list":["post-11734","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-dangdut-vi","tag-indonesia-vi","tag-music-en-vi","tag-spotify-en-vi","tag-tiktok-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"\nIndonesia L\u00e0 Th\u1ecb Tr\u01b0\u1eddng \u00c2m Nh\u1ea1c L\u1edbn Nh\u1ea5t \u0110\u00f4ng Nam \u00c1. 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