{"id":11736,"date":"2026-08-05T18:27:28","date_gmt":"2026-08-05T18:27:28","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/la-chine-est-desormais-le-4e-marche-musical-mondial-son-streaming-sappuie-sur-des-applis-que-la-plupart-des-distributeurs-ignorent\/"},"modified":"2026-08-05T18:27:28","modified_gmt":"2026-08-05T18:27:28","slug":"la-chine-est-desormais-le-4e-marche-musical-mondial-son-streaming-sappuie-sur-des-applis-que-la-plupart-des-distributeurs-ignorent","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/la-chine-est-desormais-le-4e-marche-musical-mondial-son-streaming-sappuie-sur-des-applis-que-la-plupart-des-distributeurs-ignorent\/","title":{"rendered":"La Chine est d\u00e9sormais le 4e march\u00e9 musical mondial. Son streaming s\u2019appuie sur des applis que la plupart des distributeurs ignorent."},"content":{"rendered":"

La Chine est d\u00e9sormais le quatri\u00e8me march\u00e9 mondial de la musique enregistr\u00e9e. Ce n\u2019est pas une pr\u00e9vision pour 2030. C\u2019est arriv\u00e9 en 2025.<\/p>\n

Selon le rapport mondial de l\u2019IFPI 2026<\/a>, la Chine a d\u00e9pass\u00e9 l\u2019Allemagne pour s\u2019emparer de la quatri\u00e8me place, avec une croissance de 20,1 % de ses revenus en glissement annuel. C\u2019est la plus forte progression de tous les march\u00e9s du top 20 mondial, comme l\u2019a rapport\u00e9 Music Business Worldwide<\/a>. Sur la m\u00eame p\u00e9riode, les revenus mondiaux n\u2019ont augment\u00e9 que de 6,4 %, pour atteindre 31,7 milliards de dollars.<\/p>\n

L\u2019\u00e9cart entre ces deux chiffres r\u00e9sume tout. Et la plupart des artistes ind\u00e9pendants se trouvent du mauvais c\u00f4t\u00e9.<\/p>\n

L\u2019auditeur que vous ne pouvez pas atteindre via Spotify<\/h2>\n

Voici le pi\u00e8ge qui fait tr\u00e9bucher les artistes autoproduits. Un DSP, ou fournisseur de services num\u00e9riques, est la vitrine o\u00f9 votre musique est pr\u00e9sente. En Chine, les DSP qui comptent ne sont pas ceux auxquels votre distributeur livre probablement.<\/p>\n

Tencent Music Entertainment en g\u00e8re trois : QQ Music, Kugou et Kuwo. L\u2019entreprise a termin\u00e9 2025 avec 127,4 millions d\u2019abonn\u00e9s payants, contre 121 millions un an plus t\u00f4t, et 4,71 milliards de dollars de revenus issus de la musique en ligne, soit un bond de 15,8 %, selon RouteNote<\/a>. Les seuls revenus d\u2019abonnement ont atteint 2,53 milliards de dollars.<\/p>\n

Son offre super-premium SVIP, o\u00f9 les auditeurs paient environ cinq fois le prix d\u2019un abonnement standard, a d\u00e9pass\u00e9 les 20 millions de membres, comme l\u2019a soulign\u00e9 Music Ally<\/a>. C\u2019est une audience payante plus importante que la plupart des march\u00e9s europ\u00e9ens, et elle ne passe pas par Spotify.<\/p>\n

Son concurrent, NetEase Cloud Music, a d\u00e9clar\u00e9 environ 1,1 milliard de dollars de revenus nets pour 2025 dans son rapport annuel<\/a>, avec un nombre d\u2019abonn\u00e9s en hausse, m\u00eame si les revenus du divertissement social ont recul\u00e9.<\/p>\n

Pourquoi l\u2019argent est invisible pour la plupart des catalogues<\/h2>\n

Aucun des grands distributeurs ind\u00e9pendants occidentaux ne traite les DSP chinois par d\u00e9faut. Atteindre QQ Music, Kugou, Kuwo et NetEase Cloud Music n\u00e9cessite des relations de livraison locales et des m\u00e9tadonn\u00e9es propres, conformes aux normes, que ces plateformes acceptent r\u00e9ellement d\u2019ing\u00e9rer.<\/p>\n

C\u2019est ce dernier point qui tue les sorties. Les DSP chinois sont stricts sur les donn\u00e9es de droits et les champs linguistiques. Le m\u00e9canisme qui les transporte est le DDEX, abr\u00e9viation de Digital Data Exchange, la norme industrielle pour l\u2019envoi des pistes et de leurs m\u00e9tadonn\u00e9es entre labels, distributeurs et plateformes.<\/p>\n

Si votre distributeur n\u2019est pas natif DDEX, ou ne dispose pas de connexions directes vers ces plateformes, votre catalogue n\u2019appara\u00eet tout simplement jamais devant ces 127 millions d\u2019utilisateurs payants. Vous ne perdez pas une erreur d\u2019arrondi. Vous \u00eates absent du march\u00e9 du top 20 \u00e0 la croissance la plus rapide au monde.<\/p>\n

Ce qu\u2019un ind\u00e9pendant devrait vraiment v\u00e9rifier<\/h2>\n

Avant de supposer que vous \u00eates \u00ab mondial \u00bb, v\u00e9rifiez la carte. Quelques questions concr\u00e8tes :<\/p>\n

    \n
  • Votre distributeur liste-t-il QQ Music, Kugou, Kuwo et NetEase Cloud Music comme cibles de livraison actives, et non \u00ab \u00e0 venir \u00bb ?<\/li>\n
  • Peut-il fournir des m\u00e9tadonn\u00e9es en pinyin ou en caract\u00e8res chinois, ou votre nom d\u2019artiste s\u2019affichera-t-il en caract\u00e8res bris\u00e9s ?<\/li>\n
  • Les streams chinois apparaissent-ils dans votre tableau de bord, ou ces chiffres disparaissent-ils dans un agr\u00e9gat ?<\/li>\n
  • Les redevances de ces plateformes sont-elles r\u00e9parties et pay\u00e9es sur le m\u00eame cycle que vos revenus Spotify et Apple Music ?<\/li>\n<\/ul>\n

    Si la r\u00e9ponse \u00e0 l\u2019une de ces questions est non, la courbe de croissance de 20,1 % se dessine sans vous.<\/p>\n

    Ce qu\u2019il faut retenir pour la distribution<\/h2>\n

    L\u2019essor de la Chine nous rappelle que la distribution \u00ab mondiale \u00bb est une promesse, pas une garantie. Les march\u00e9s \u00e0 la plus forte croissance sont ceux que les distributeurs centr\u00e9s sur les majors couvrent en dernier.<\/p>\n

    InterSpace Distribution a \u00e9t\u00e9 con\u00e7u pour combler ce foss\u00e9 : une livraison native DDEX vers les DSP r\u00e9gionaux que les outils occidentaux ignorent, avec une r\u00e9partition transparente des redevances par plateforme, pour que les revenus chinois arrivent dans votre portefeuille en m\u00eame temps que tous les autres. L\u2019auditeur chinois paie d\u00e9j\u00e0. La seule question est de savoir si votre sortie est l\u00e0 pour \u00eatre pay\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"La Chine est devenue le quatri\u00e8me march\u00e9 musical mondial, avec une croissance de 20,1 % en 2025, tandis que Tencent Music a d\u00e9pass\u00e9 les 127,4 millions d\u2019abonn\u00e9s payants. Le hic pour les ind\u00e9pendants : cet argent se trouve sur QQ Music, Kugou et NetEase Cloud Music, les DSP que la plupart des distributeurs mondiaux ne livrent jamais.","protected":false},"author":1,"featured_media":7459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6952],"tags":[19822,16133,6666,19825,7151,21219],"class_list":["post-11736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-fr","tag-china-fr","tag-dsp-fr","tag-music-en-fr","tag-netease-fr","tag-streaming-fr","tag-tencent-music-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nLa Chine est d\u00e9sormais le 4e march\u00e9 musical mondial. 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