{"id":11781,"date":"2026-08-05T18:34:28","date_gmt":"2026-08-05T18:34:28","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/nairobi-la-thi-truong-streaming-gen-z-hang-dau-chau-phi-xuat-khau-am-nhac-kenya-tang-94\/"},"modified":"2026-08-05T18:34:28","modified_gmt":"2026-08-05T18:34:28","slug":"nairobi-la-thi-truong-streaming-gen-z-hang-dau-chau-phi-xuat-khau-am-nhac-kenya-tang-94","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/nairobi-la-thi-truong-streaming-gen-z-hang-dau-chau-phi-xuat-khau-am-nhac-kenya-tang-94\/","title":{"rendered":"Nairobi l\u00e0 th\u1ecb tr\u01b0\u1eddng streaming Gen Z h\u00e0ng \u0111\u1ea7u ch\u00e2u Phi. Xu\u1ea5t kh\u1ea9u \u00e2m nh\u1ea1c Kenya t\u0103ng 94%."},"content":{"rendered":"<p>Nairobi v\u1eeba c\u00f4ng b\u1ed1 m\u1ed9t con s\u1ed1 m\u00e0 kh\u00f4ng th\u1ee7 \u0111\u00f4 \u00e2m nh\u1ea1c n\u00e0o kh\u00e1c \u1edf ch\u00e2u Phi s\u00e1nh k\u1ecbp. V\u00e0o th\u00e1ng 6 n\u0103m 2026, ng\u01b0\u1eddi nghe t\u1eeb 18 \u0111\u1ebfn 24 tu\u1ed5i chi\u1ebfm 53,7% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t stream tr\u00ean Spotify t\u1ea1i th\u00e0nh ph\u1ed1 n\u00e0y, theo d\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng <a href=\"https:\/\/techmoran.com\/2026\/07\/13\/spotify-data-shows-nairobi-has-africas-most-engaged-gen-z-streaming-audience\/\">\u0111\u01b0\u1ee3c TechMoran \u0111\u01b0a tin<\/a>. Lagos \u0111\u1ea1t 44,4%. Johannesburg ch\u1ec9 \u1edf m\u1ee9c 29,9%.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y khi\u1ebfn Nairobi tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng streaming c\u00f3 t\u1ef7 tr\u1ecdng Gen Z cao nh\u1ea5t l\u1ee5c \u0111\u1ecba. V\u00e0 ng\u01b0\u1eddi nghe Gen Z kh\u00f4ng h\u00e0nh x\u1eed gi\u1ed1ng nh\u1eefng nh\u00f3m kh\u00e1c. H\u1ecd l\u01b0\u1edbt qua c\u00e1c th\u1ec3 lo\u1ea1i nh\u1ea1c r\u1ea5t nhanh, h\u1ecd t\u1ea1o ra nh\u1eefng playlist c\u00f3 s\u1ee9c lan t\u1ecfa, v\u00e0 h\u1ecd \u0111\u01b0a \u00e2m thanh \u0111\u1ecba ph\u01b0\u01a1ng v\u01b0\u1ee3t bi\u00ean gi\u1edbi tr\u01b0\u1edbc khi b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o c\u1ee7a h\u00e3ng \u0111\u0129a k\u1ecbp b\u1eaft nh\u1ecbp.<\/p>\n<h2>Con s\u1ed1 xu\u1ea5t kh\u1ea9u m\u1edbi l\u00e0 ti\u00eau \u0111\u1ec1 th\u1ef1c s\u1ef1<\/h2>\n<p>Xu\u1ea5t kh\u1ea9u \u00e2m nh\u1ea1c Kenya, t\u00ednh theo l\u01b0\u1ee3t stream t\u1eeb b\u00ean ngo\u00e0i Kenya, \u0111\u00e3 t\u0103ng 94% trong ba n\u0103m, <a href=\"https:\/\/www.pulse.co.ke\/story\/kenyan-music-global-growth-spotify-2024-2025042814524763446\">Pulse Kenya \u0111\u01b0a tin<\/a> t\u1eeb d\u1eef li\u1ec7u Spotify. Ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c Kenya trong n\u01b0\u1edbc t\u0103ng 277% trong c\u00f9ng kho\u1ea3ng th\u1eddi gian.<\/p>\n<p>C\u1ea3 hai \u0111\u01b0\u1eddng \u0111\u1ec1u \u0111i l\u00ean, nh\u01b0ng \u0111\u01b0\u1eddng xu\u1ea5t kh\u1ea9u m\u1edbi l\u00e0 \u0111\u01b0\u1eddng thay \u0111\u1ed5i b\u00e0i to\u00e1n ph\u00e2n ph\u1ed1i. Ng\u01b0\u1eddi nghe to\u00e0n c\u1ea7u \u0111\u00e3 d\u00e0nh h\u01a1n 120.000 gi\u1edd cho nh\u1ea1c Kenya trong n\u0103m 2024, v\u00e0 Spotify ghi nh\u1eadn h\u01a1n 95 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1m ph\u00e1 ngh\u1ec7 s\u0129 Kenya l\u1ea7n \u0111\u1ea7u ti\u00ean trong n\u0103m \u0111\u00f3.<\/p>\n<p>Ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u1edf n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 t\u1ea1o h\u01a1n 16 tri\u1ec7u playlist c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 Kenya. L\u01b0\u1ee3t stream c\u00e1c ngh\u1ec7 s\u0129 n\u1eef Kenya t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i Kenya t\u0103ng 98% ch\u1ec9 trong m\u1ed9t n\u0103m.<\/p>\n<h2>Ai \u0111ang th\u1ef1c s\u1ef1 xu\u1ea5t kh\u1ea9u<\/h2>\n<p>Danh m\u1ee5c nh\u1ea1c \u0111ang lan t\u1ecfa n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t d\u00f2ng duy nh\u1ea5t. N\u00f3 tr\u1ea3i r\u1ed9ng tr\u00ean m\u1ed9t s\u1ed1 \u00e2m thanh, m\u1ed7i th\u1ee9 l\u1ea1i v\u01b0\u01a1n t\u1edbi m\u1ed9t g\u00f3c kh\u00e1c nhau c\u1ee7a b\u1ea3n \u0111\u1ed3.<\/p>\n<ul>\n<li><strong>Sofiya Nzau<\/strong>, v\u1edbi gi\u1ecdng h\u00e1t l\u00e0m n\u00ean b\u1ea3n hit to\u00e0n c\u1ea7u &#8220;Mwaki&#8221;, \u0111\u00e3 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu cho c\u00e1ch m\u1ed9t ngh\u1ec7 s\u0129 Kenya c\u00f3 th\u1ec3 l\u1ecdt b\u1ea3ng x\u1ebfp h\u1ea1ng ch\u00e2u \u00c2u tr\u01b0\u1edbc ti\u00ean.<\/li>\n<li><strong>Idd Aziz<\/strong>, gi\u1ecdng ca Afro-house, \u0111\u00e3 len l\u1ecfi qua ch\u00ednh nh\u1eefng k\u00eanh xu\u1ea5t kh\u1ea9u nh\u1ea1c \u0111i\u1ec7n t\u1eed v\u1ed1n \u0111\u01b0a Amapiano v\u00e0 dancehall \u0111i xa.<\/li>\n<li><strong>Bien<\/strong> (Bien-Aime Barasa) \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch ngh\u1ec7 s\u0129 Kenya \u0111\u01b0\u1ee3c stream nhi\u1ec1u nh\u1ea5t, theo <a href=\"https:\/\/kenyanwallstreet.com\/spotify-reports-93-growth-in-local-consumption-of-kenyan-music\">Kenyan Wall Street<\/a>, c\u00f9ng v\u1edbi Wakadinali, Nyashinski v\u00e0 Lil Maina.<\/li>\n<\/ul>\n<h2>Gengetone v\u00e0 c\u00e2u h\u1ecfi v\u1ec1 thu\u1eadt to\u00e1n<\/h2>\n<p>Th\u1ec3 lo\u1ea1i th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh th\u1ecb hi\u1ebfu Gen Z \u1edf Nairobi l\u00e0 Gengetone, \u00e2m thanh \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 48% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc theo d\u1eef li\u1ec7u c\u1ee7a TechMoran. Ng\u01b0\u1eddi anh em h\u1ecd c\u1ee7a n\u00f3, Arbantone, m\u1ed9t d\u00f2ng nh\u1ea1c lai h\u01b0\u1edbng \u0111\u1ebfn s\u00e0n nh\u1ea3y, c\u00f2n nghi\u00eang v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb h\u01a1n, v\u1edbi ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3 \u1edf \u0111\u1ed9 tu\u1ed5i 13 \u0111\u1ebfn 17.<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng th\u1ec3 lo\u1ea1i sinh ra t\u1eeb thu\u1eadt to\u00e1n. Ch\u00fang xu\u1ea5t hi\u1ec7n th\u00f4ng qua Discover Weekly, Release Radar v\u00e0 video ng\u1eafn, ch\u1ee9 kh\u00f4ng ph\u1ea3i radio. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 tin t\u1ed1t cho ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u01b0ng l\u00e0 tin x\u1ea5u cho b\u1ea5t k\u1ef3 ai c\u00f3 si\u00eau d\u1eef li\u1ec7u ph\u00e2n ph\u1ed1i s\u01a1 s\u00e0i.<\/p>\n<p>M\u1ed9t DSP, t\u1ee9c Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, kh\u00f4ng th\u1ec3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t b\u1ea3n nh\u1ea1c m\u00e0 n\u00f3 kh\u00f4ng th\u1ec3 ph\u00e2n lo\u1ea1i. Th\u1ebb th\u1ec3 lo\u1ea1i, tr\u01b0\u1eddng ng\u00f4n ng\u1eef, th\u00f4ng tin ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p v\u00e0 m\u00e3 ISRC r\u00f5 r\u00e0ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 cho ph\u00e9p c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t \u0111\u1eb7t m\u1ed9t b\u1ea3n Gengetone b\u00ean c\u1ea1nh c\u00e1c b\u1ea3n Amapiano v\u00e0 Afrobeats m\u00e0 ng\u01b0\u1eddi nghe \u0111\u00e3 ph\u00e1t.<\/p>\n<h2>V\u00ec sao \u0111\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 ph\u00e2n ph\u1ed1i, kh\u00f4ng ph\u1ea3i v\u1ec1 c\u1ea3m x\u00fac<\/h2>\n<p>Khi kho\u1ea3ng m\u1ed9t n\u1eeda kh\u00e1n gi\u1ea3 c\u1ee7a ngh\u1ec7 s\u0129 \u1edf n\u01b0\u1edbc ngo\u00e0i, \u0111i\u1ec3m ngh\u1ebdn kh\u00f4ng c\u00f2n l\u00e0 t\u00e0i n\u0103ng m\u00e0 l\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i. B\u00e1o c\u00e1o <a href=\"https:\/\/newsroom.spotify.com\/2026-03-11\/loud-and-clear-music-economics-highlights\/\">Loud and Clear<\/a> c\u1ee7a Spotify cho th\u1ea5y c\u00e1c ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp hi\u1ec7n t\u1ea1o ra g\u1ea7n m\u1ed9t n\u1eeda t\u1ed5ng ti\u1ec1n b\u1ea3n quy\u1ec1n tr\u00ean n\u1ec1n t\u1ea3ng, v\u00ec v\u1eady c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u th\u1ef1c s\u1ef1 r\u1ed9ng m\u1edf cho c\u00e1c ngh\u1ec7 s\u0129 Nairobi ch\u01b0a k\u00fd h\u1ee3p \u0111\u1ed3ng. C\u00e2u h\u1ecfi l\u00e0 li\u1ec7u nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd c\u00f3 thu ti\u1ec1n v\u1ec1 m\u1ed9t c\u00e1ch minh b\u1ea1ch hay kh\u00f4ng.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ebfn m\u1ecdi th\u1ecb tr\u01b0\u1eddng n\u01a1i c\u00f3 s\u1ef1 kh\u00e1m ph\u00e1 \u0111ang di\u1ec5n ra, ch\u1ee9 kh\u00f4ng ch\u1ec9 ba DSP m\u00e0 m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i t\u1eadp trung v\u00e0o M\u1ef9 \u01b0u ti\u00ean. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u1ee7 s\u00f3ng Audiomack v\u00e0 YouTube cho th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ea7y \u0111\u1ee7 v\u00e0o c\u00e1c c\u1eeda h\u00e0ng ch\u00e2u \u00c2u v\u00e0 B\u1eafc M\u1ef9, n\u01a1i nh\u1eefng b\u1ea3n hit ki\u1ec3u &#8220;Mwaki&#8221; \u0111\u1ed5 b\u1ed9.<\/p>\n<p>N\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c t\u00ednh to\u00e1n ti\u1ec1n b\u1ea3n quy\u1ec1n ph\u1ea3i tr\u1ee5 v\u1eefng qua h\u00e0nh tr\u00ecnh \u0111\u00f3. M\u1ed9t l\u01b0\u1ee3t stream t\u1eeb Berlin, m\u1ed9t l\u1ea7n th\u00eam v\u00e0o playlist \u1edf London v\u00e0 m\u1ed9t l\u1ea7n Shazam \u1edf Nairobi \u0111\u1ec1u ph\u1ea3i quy v\u1ec1 m\u1ed9t d\u00f2ng thanh to\u00e1n duy nh\u1ea5t, \u0111\u01b0\u1ee3c chia minh b\u1ea1ch cho t\u1eebng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>\n<p>InterSpace Distribution v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i DDEX-native, trong \u0111\u00f3 DDEX l\u00e0 Digital Data Exchange, ti\u00eau chu\u1ea9n si\u00eau d\u1eef li\u1ec7u m\u00e0 c\u00e1c c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1edbp m\u1ed9t l\u01b0\u1ee3t stream v\u1edbi ng\u01b0\u1eddi nh\u1eadn ti\u1ec1n. Vi\u1ec7c chia ti\u1ec1n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft th\u00f4ng qua m\u1ed9t v\u00ed m\u00e0 m\u1ed7i c\u1ed9ng t\u00e1c vi\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 xem, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng khi m\u1ed9t b\u1ea3n thu Gengetone c\u00f3 b\u1ed1n t\u00e1c gi\u1ea3 v\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t, t\u1ea5t c\u1ea3 \u0111\u1ec1u mong \u0111\u1ee3i ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n<h3>\u0110i\u1ec1u r\u00fat ra cho m\u1ed9t ngh\u1ec7 s\u0129 Nairobi<\/h3>\n<p>\u0110\u1eebng ch\u1ec9 t\u1ed1i \u01b0u cho b\u1ea3ng x\u1ebfp h\u1ea1ng n\u1ed9i \u0111\u1ecba. \u0110\u01b0\u1eddng xu\u1ea5t kh\u1ea9u 94% m\u1edbi l\u00e0 n\u01a1i c\u00f3 \u0111\u1ed3ng ti\u1ec1n ti\u1ebfp theo, v\u00e0 n\u00f3 ch\u1ec9 xu\u1ea5t hi\u1ec7n n\u1ebfu b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng, g\u1eafn th\u1ebb ch\u00ednh x\u00e1c v\u00e0 h\u1ea1ch to\u00e1n trung th\u1ef1c.<\/p>\n<p>Gen Z c\u1ee7a Nairobi \u0111\u00e3 ch\u1ee9ng minh nhu c\u1ea7u l\u00e0 c\u00f3 th\u1eadt. C\u00f4ng vi\u1ec7c b\u00e2y gi\u1edd l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1eddng \u1ed1ng \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 mang th\u00e0nh qu\u1ea3 \u0111\u00f3 v\u1ec1 nh\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"Nairobi l\u00e0 th\u1ecb tr\u01b0\u1eddng streaming c\u00f3 t\u1ef7 l\u1ec7 Gen Z cao nh\u1ea5t ch\u00e2u Phi, v\u1edbi nh\u00f3m 18-24 tu\u1ed5i chi\u1ebfm 53,7% l\u01b0\u1ee3t stream tr\u00ean Spotify. Xu\u1ea5t kh\u1ea9u \u00e2m nh\u1ea1c Kenya t\u0103ng 94% trong ba n\u0103m v\u00e0 ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba t\u0103ng 277%. \u0110\u1ed1i v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 indie t\u1eeb Gengetone \u0111\u1ebfn Afro-house, c\u01a1 h\u1ed9i \u0111\u00f3 l\u00e0 b\u00e0i to\u00e1n ph\u00e2n ph\u1ed1i: ph\u00e1t h\u00e0nh r\u1ed9ng, g\u1eafn th\u1ebb ch\u00ednh x\u00e1c, v\u00e0 nh\u1eadn ti\u1ec1n.","protected":false},"author":3,"featured_media":7447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[7634,16024,6599,6706,6712,14919],"class_list":["post-11781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","tag-afrobeats-vi","tag-gengetone-vi","tag-kenya-en-vi","tag-music-en-vi","tag-spotify-en-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nairobi l\u00e0 th\u1ecb tr\u01b0\u1eddng streaming Gen Z h\u00e0ng \u0111\u1ea7u ch\u00e2u Phi. Xu\u1ea5t kh\u1ea9u \u00e2m nh\u1ea1c Kenya t\u0103ng 94%.<\/title>\n<meta name=\"description\" content=\"Nairobi v\u1eeba c\u00f4ng b\u1ed1 m\u1ed9t con s\u1ed1 m\u00e0 kh\u00f4ng th\u1ee7 \u0111\u00f4 \u00e2m nh\u1ea1c n\u00e0o kh\u00e1c \u1edf ch\u00e2u Phi s\u00e1nh k\u1ecbp. V\u00e0o th\u00e1ng 6 n\u0103m 2026, ng\u01b0\u1eddi nghe t\u1eeb 18 \u0111\u1ebfn 24 tu\u1ed5i chi\u1ebfm 53,7% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t stream tr\u00ean Spotify t\u1ea1i th\u00e0nh ph\u1ed1 n\u00e0y, theo d\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c TechMoran \u0111\u01b0a tin. Lagos \u0111\u1ea1t 44,4%. 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