{"id":11829,"date":"2026-08-05T18:42:26","date_gmt":"2026-08-05T18:42:26","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/lindustrie-musicale-devoile-les-labels-genere-par-ia-et-assiste-par-ia-pour-les-enregistrements\/"},"modified":"2026-08-05T18:44:00","modified_gmt":"2026-08-05T18:44:00","slug":"lindustrie-musicale-devoile-les-labels-genere-par-ia-et-assiste-par-ia-pour-les-enregistrements","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/lindustrie-musicale-devoile-les-labels-genere-par-ia-et-assiste-par-ia-pour-les-enregistrements\/","title":{"rendered":"L’industrie musicale d\u00e9voile les labels ‘G\u00e9n\u00e9r\u00e9 par IA’ et ‘Assist\u00e9 par IA’ pour les enregistrements"},"content":{"rendered":"

Une vaste coalition d’organisations de l’industrie musicale a introduit un cadre d’\u00e9tiquetage volontaire<\/a> pour informer les auditeurs lorsque l’intelligence artificielle g\u00e9n\u00e9rative a \u00e9t\u00e9 utilis\u00e9e dans des enregistrements sonores, cr\u00e9ant ainsi deux labels distincts : G\u00e9n\u00e9r\u00e9 par IA<\/strong> et Assist\u00e9 par IA<\/strong>.<\/p>\n

Annonc\u00e9e le 10 juillet 2026, l’initiative est soutenue par l’IFPI<\/strong><\/a> (F\u00e9d\u00e9ration internationale de l’industrie phonographique), la RIAA<\/strong><\/a> (Recording Industry Association of America), l’A2IM (American Association of Independent Music)<\/strong>, le WIN (Worldwide Independent Network)<\/strong>, l’IMPALA (Independent Music Companies Association)<\/strong>, la Recording Academy<\/strong><\/a>, la SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists)<\/strong> et la Human Artistry Campaign<\/strong>.<\/p>\n

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<\/div>\n<\/figure>\n

Cette initiative intervient alors que le contenu g\u00e9n\u00e9r\u00e9 par IA inonde les plateformes de streaming<\/a>. En avril, Deezer<\/strong> a signal\u00e9 que les morceaux g\u00e9n\u00e9r\u00e9s par IA repr\u00e9sentaient 44 % de toute la nouvelle musique livr\u00e9e sur son service. Apple Music<\/strong> a d\u00e9clar\u00e9 que plus d’un tiers des morceaux t\u00e9l\u00e9charg\u00e9s sur sa plateforme \u00e9taient ‘100 % IA’.<\/p>\n

Syst\u00e8me de labels \u00e0 deux niveaux<\/h2>\n

Les labels volontaires sont con\u00e7us pour une adoption large par les services de musique num\u00e9rique, les distributeurs et les agr\u00e9gateurs, et sont accompagn\u00e9s de m\u00e9tadonn\u00e9es et d’ic\u00f4nes visuelles. Ils distinguent les enregistrements cr\u00e9\u00e9s enti\u00e8rement ou principalement par IA g\u00e9n\u00e9rative de ceux o\u00f9 l’IA a \u00e9t\u00e9 utilis\u00e9e comme un outil par des artistes humains de mani\u00e8re limit\u00e9e.<\/p>\n

La directive g\u00e9n\u00e9rale pour le label G\u00e9n\u00e9r\u00e9 par IA<\/strong> indique : “L’IA g\u00e9n\u00e9rative a \u00e9t\u00e9 utilis\u00e9e pour g\u00e9n\u00e9rer l’int\u00e9gralit\u00e9 ou la majeure partie des \u00e9l\u00e9ments cr\u00e9atifs de l’enregistrement.”<\/p>\n

Les leaders de l’industrie expriment leur soutien<\/h2>\n
\n

“Les fans veulent savoir si et comment l’IA g\u00e9n\u00e9rative a \u00e9t\u00e9 utilis\u00e9e dans la musique qu’ils \u00e9coutent. \u00c9tant donn\u00e9 l’importance de l’art humain et de l’authenticit\u00e9 pour les m\u00e9lomanes du monde entier, ces labels offriront une approche de transparence imm\u00e9diatement compr\u00e9hensible et facilement adaptable. Nous reconnaissons les nombreuses fa\u00e7ons dont l’IA est utilis\u00e9e de mani\u00e8re cr\u00e9ative, et nous pr\u00e9voyons donc de fournir aux fans des informations suppl\u00e9mentaires \u00e0 mesure que l’adoption de l’\u00e9tiquetage de l’IA g\u00e9n\u00e9rative se d\u00e9veloppe et que la technologie \u00e9volue.”<\/p>\n<\/blockquote>\n

, Vikki Oakley<\/strong>, directrice g\u00e9n\u00e9rale de l’IFPI, et Mitch Glazier<\/strong>, pr\u00e9sident-directeur g\u00e9n\u00e9ral de la RIAA, dans une d\u00e9claration commune<\/p>\n

\n

“La communaut\u00e9 ind\u00e9pendante sait que la magie de la musique r\u00e9side dans une connexion authentique entre les artistes et les fans. La technologie continuera d’offrir de nouvelles fa\u00e7ons de cr\u00e9er et d’appr\u00e9cier la musique, mais ce lien repose toujours sur la confiance. Alors que les questions d’int\u00e9grit\u00e9, d’authenticit\u00e9 et de provenance se multiplient, cette confiance d\u00e9pend de la capacit\u00e9 des gens \u00e0 savoir ce qui est r\u00e9el. C’est pourquoi A2IM soutient l’ensemble de l’industrie qui se rassemble autour d’une norme claire et partag\u00e9e pour l’\u00e9tiquetage de l’IA.”<\/p>\n<\/blockquote>\n

, Ian Harrison<\/strong>, directeur g\u00e9n\u00e9ral d’A2IM<\/p>\n

\n

“Pour les artistes et les fans du monde entier, les connexions authentiques et la confiance sont essentielles. Un \u00e9tiquetage clair du contenu g\u00e9n\u00e9r\u00e9 par IA est au c\u0153ur de cette d\u00e9marche : il offre aux fans la transparence qu’ils m\u00e9ritent et soutient l’approche centr\u00e9e sur l’humain et la s\u00e9curit\u00e9 que la communaut\u00e9 ind\u00e9pendante mondiale d\u00e9fend \u00e0 travers les Principes WIN pour l’IA g\u00e9n\u00e9rative. La mise en \u0153uvre des normes partag\u00e9es que l’industrie musicale \u00e9labore collectivement est essentielle pour naviguer de mani\u00e8re responsable dans l’IA et garder la cr\u00e9ativit\u00e9 au centre de tout.”<\/p>\n<\/blockquote>\n

, Noem\u00ed Planas<\/strong>, directrice g\u00e9n\u00e9rale de WIN<\/p>\n

\n

“Comme indiqu\u00e9 dans le Plan Musique Num\u00e9rique d’IMPALA, \u00e9tablir un cadre sectoriel avec des d\u00e9finitions standard concernant le mat\u00e9riel g\u00e9n\u00e9r\u00e9 par IA et son \u00e9tiquetage est crucial et urgent pour le secteur ind\u00e9pendant. Nous saluons cette initiative comme une premi\u00e8re \u00e9tape importante vers un syst\u00e8me de provenance que toute l’industrie pourra adopter avec fiert\u00e9 comme un label de qualit\u00e9. Plus qu’un simple exercice d’\u00e9tiquetage, c’est une opportunit\u00e9 fondatrice pour l’ensemble du secteur.”<\/p>\n<\/blockquote>\n

, Helen Smith<\/strong>, pr\u00e9sidente ex\u00e9cutive d’IMPALA<\/p>\n

\n

“Alors que l’IA continue d’\u00eatre int\u00e9gr\u00e9e dans le processus cr\u00e9atif, les artistes comme les fans m\u00e9ritent un moyen clair de communiquer comment et quand elle est utilis\u00e9e. Cette initiative garantit que la cr\u00e9ativit\u00e9, la paternit\u00e9 et l’intention artistique restent au c\u0153ur de chaque chanson. Donner aux artistes la capacit\u00e9 de raconter cette histoire renforce la confiance et soutient un avenir plus durable pour la musique.”<\/p>\n<\/blockquote>\n

, Harvey Mason jr.<\/strong>, pr\u00e9sident-directeur g\u00e9n\u00e9ral de la Recording Academy<\/p>\n

\n

“La transparence est essentielle, mais ce n’est qu’un d\u00e9but. Les fans m\u00e9ritent de savoir quand la musique qu’ils \u00e9coutent est g\u00e9n\u00e9r\u00e9e par IA ou assist\u00e9e par IA, et les artistes interpr\u00e8tes m\u00e9ritent un march\u00e9 qui reconna\u00eet, valorise et prot\u00e8ge la cr\u00e9ativit\u00e9 humaine. Ce cadre est une \u00e9tape importante pour fournir aux auditeurs des informations claires. SAG-AFTRA continue de renforcer le principe selon lequel l’IA ne doit pas \u00eatre utilis\u00e9e pour remplacer, imiter ou exploiter les artistes sans consentement et sans compensation \u00e9quitable.”<\/p>\n<\/blockquote>\n

, Duncan Crabtree-Ireland<\/strong>, directeur ex\u00e9cutif national et n\u00e9gociateur en chef de SAG-AFTRA<\/p>\n

\n

“La transparence est un principe fondamental de la Human Artistry Campaign, et cette proposition tient cette promesse. L’honn\u00eatet\u00e9 a toujours \u00e9t\u00e9 la meilleure politique, et les fans m\u00e9ritent de savoir si et comment l’IA a \u00e9t\u00e9 utilis\u00e9e dans les enregistrements qu’ils \u00e9coutent. La Human Artistry Campaign appr\u00e9cie la collaboration, le travail et l’engagement en faveur de la transparence des organisations qui ont \u00e9labor\u00e9 cette proposition historique. Nous nous r\u00e9jouissons de l’adoption g\u00e9n\u00e9ralis\u00e9e de cette approche pro-humaine et pro-artiste dans l’ensemble de l’\u00e9cosyst\u00e8me musical.”<\/p>\n<\/blockquote>\n

, Dr. Moiya McTier<\/strong>, conseill\u00e8re principale de la Human Artistry Campaign<\/p>\n","protected":false},"excerpt":{"rendered":"Une coalition d’organisations de l’industrie musicale a introduit un syst\u00e8me d’\u00e9tiquetage volontaire pour distinguer les enregistrements sonores g\u00e9n\u00e9r\u00e9s par IA de ceux assist\u00e9s par 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