{"id":11917,"date":"2026-08-05T21:25:26","date_gmt":"2026-08-05T21:25:26","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/youtube-depasse-spotify-comme-principale-plateforme-de-podcasts-au-royaume-uni-selon-edison-research\/"},"modified":"2026-08-05T21:25:26","modified_gmt":"2026-08-05T21:25:26","slug":"youtube-depasse-spotify-comme-principale-plateforme-de-podcasts-au-royaume-uni-selon-edison-research","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/youtube-depasse-spotify-comme-principale-plateforme-de-podcasts-au-royaume-uni-selon-edison-research\/","title":{"rendered":"YouTube d\u00e9passe Spotify comme principale plateforme de podcasts au Royaume-Uni selon Edison Research"},"content":{"rendered":"

YouTube<\/strong> est devenu la plateforme principale d’\u00e9coute de podcasts parmi les consommateurs hebdomadaires au Royaume-Uni, d\u00e9passant Spotify<\/a><\/strong> pour la premi\u00e8re fois, selon les derni\u00e8res donn\u00e9es d’Edison Research<\/a>.<\/p>\n

L’\u00e9tude a r\u00e9v\u00e9l\u00e9 que 29 % des auditeurs de podcasts hebdomadaires \u00e2g\u00e9s de 15 ans et plus utilisent maintenant YouTube comme plateforme principale, contre 28 % qui choisissent Spotify. Cette marge d’un point illustre une concurrence tr\u00e8s serr\u00e9e sur un march\u00e9 o\u00f9 Spotify a beaucoup investi.<\/p>\n

Le pari d’un milliard de dollars de Spotify et sa r\u00e9orientation strat\u00e9gique<\/h2>\n

Spotify a investi plus d’1 milliard de dollars am\u00e9ricains dans le d\u00e9veloppement de son activit\u00e9 de podcasts, en acqu\u00e9rant des studios comme Gimlet Media<\/strong>, Anchor<\/strong>, Parcast<\/strong>, Megaphone<\/strong> et The Ringer<\/a><\/strong>. Elle a \u00e9galement conclu des accords d’exclusivit\u00e9 avec de grands noms comme Joe Rogan<\/strong>, Alex Cooper<\/strong>, Kim Kardashian<\/strong>, Barack et Michelle Obama<\/strong>, et Prince Harry et Meghan Markle<\/strong>.<\/p>\n

Apr\u00e8s que le fondateur et PDG Daniel Ek<\/strong> ait reconnu que les contrats d’exclusivit\u00e9 co\u00fbteux pesaient sur les marges, l’entreprise a r\u00e9vis\u00e9 son approche, r\u00e9duisant les d\u00e9penses, annulant certaines productions et r\u00e9duisant son effectif.<\/p>\n

Le podcast vid\u00e9o redessine le paysage<\/h2>\n

Edison Research a indiqu\u00e9 que la popularit\u00e9 croissante du podcast vid\u00e9o a contribu\u00e9 \u00e0 la mont\u00e9e en puissance de YouTube.<\/p>\n

\u00ab Il y a quelques ann\u00e9es, YouTube aurait pu sembler \u00eatre une plateforme peu probable pour les podcasts. Mais \u00e0 mesure que le monde du podcast \u00e9volue, de nombreux podcasteurs ont embrass\u00e9 le podcast vid\u00e9o, enregistrant leurs \u00e9missions en formats audio et vid\u00e9o. Les consommateurs de podcasts peuvent non seulement \u00e9couter les \u00e9pisodes, mais aussi regarder les versions vid\u00e9o de leurs \u00e9missions pr\u00e9f\u00e9r\u00e9es. Alors que le contenu vid\u00e9o et audio continuent \u00e0 converger, les cr\u00e9ateurs et les auditeurs b\u00e9n\u00e9ficient d’exp\u00e9riences plus dynamiques et captivantes. \u00bb<\/p><\/blockquote>\n

Les chiffres du Royaume-Uni refl\u00e8tent une tendance d\u00e9j\u00e0 observ\u00e9e aux \u00c9tats-Unis, o\u00f9 Edison Research a rapport\u00e9 \u00e0 la fin de 2024 que 31 % des auditeurs de podcasts hebdomadaires \u00e2g\u00e9s de 13 ans et plus utilisaient YouTube comme plateforme principale, ce qui en fait la destination num\u00e9ro un pour les podcasts dans le pays.<\/p>\n

Bien que Spotify ait \u00e9tendu son soutien aux podcasts vid\u00e9o, elle est en concurrence avec une plateforme qui domine d\u00e9j\u00e0 un vaste public vid\u00e9o<\/a>. Certains utilisateurs de Spotify ont \u00e9galement exprim\u00e9 le souhait que le service reste concentr\u00e9 sur la musique et l’audio, plut\u00f4t que d’augmenter son accent sur les podcasts vid\u00e9o.<\/p>\n","protected":false},"excerpt":{"rendered":"YouTube est devenu la plateforme principale d’\u00e9coute de podcasts parmi les auditeurs hebdomadaires au Royaume-Uni, d\u00e9passant Spotify pour la premi\u00e8re fois, selon les derni\u00e8res donn\u00e9es d’Edison Research.","protected":false},"author":7,"featured_media":7407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[22359,22362,6672,16004,22365,14901],"class_list":["post-11917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","tag-edison-research-fr","tag-podcasts-fr","tag-spotify-en-fr","tag-uk-fr","tag-video-podcasting-fr","tag-youtube-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nYouTube 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