{"id":11919,"date":"2026-08-05T21:25:27","date_gmt":"2026-08-05T21:25:27","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/youtube-vuot-qua-spotify-tro-thanh-nen-tang-podcast-hang-dau-o-anh-theo-edison-research\/"},"modified":"2026-08-05T21:25:27","modified_gmt":"2026-08-05T21:25:27","slug":"youtube-vuot-qua-spotify-tro-thanh-nen-tang-podcast-hang-dau-o-anh-theo-edison-research","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/youtube-vuot-qua-spotify-tro-thanh-nen-tang-podcast-hang-dau-o-anh-theo-edison-research\/","title":{"rendered":"YouTube v\u01b0\u1ee3t qua Spotify tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng podcast h\u00e0ng \u0111\u1ea7u \u1edf Anh theo Edison Research"},"content":{"rendered":"<p><strong>YouTube<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec3 nghe podcast gi\u1eefa nh\u1eefng ng\u01b0\u1eddi nghe h\u00e0ng tu\u1ea7n \u1edf Anh, v\u01b0\u1ee3t qua <strong><a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a><\/strong> l\u1ea7n \u0111\u1ea7u ti\u00ean, theo d\u1eef li\u1ec7u m\u1edbi t\u1eeb <a href=\"https:\/\/www.edisonresearch.com\/\">Edison Research<\/a>.<\/p>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y 29% s\u1ed1 ng\u01b0\u1eddi nghe podcast h\u00e0ng tu\u1ea7n t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean hi\u1ec7n s\u1eed d\u1ee5ng YouTube l\u00e0m n\u1ec1n t\u1ea3ng ch\u00ednh, so v\u1edbi 28% ng\u01b0\u1eddi ch\u1ecdn Spotify. S\u1ef1 ch\u00eanh l\u1ec7ch m\u1ed9t \u0111i\u1ec3m n\u00e0y ph\u1ea3n \u00e1nh cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01a1i Spotify \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u.<\/p>\n<h2>Kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u1ed9t t\u1ef7 \u0111\u00f4 la c\u1ee7a Spotify v\u00e0 s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>Spotify \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u01a1n 1 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng kinh doanh podcast c\u1ee7a m\u00ecnh, mua l\u1ea1i c\u00e1c studio nh\u01b0 <strong>Gimlet Media<\/strong>, <strong>Anchor<\/strong>, <strong>Parcast<\/strong>, <strong>Megaphone<\/strong> v\u00e0 <strong><a href=\"https:\/\/www.theringer.com\/\">The Ringer<\/a><\/strong>. N\u00f3 c\u0169ng k\u00fd c\u00e1c th\u1ecfa thu\u1eadn \u0111\u1ed9c quy\u1ec1n v\u1edbi c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng bao g\u1ed3m <strong>Joe Rogan<\/strong>, <strong>Alex Cooper<\/strong>, <strong>Kim Kardashian<\/strong>, <strong>Barack v\u00e0 Michelle Obama<\/strong>, v\u00e0 <strong>Prince Harry v\u00e0 Meghan Markle<\/strong>.<\/p>\n<p>Sau khi nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh <strong>Daniel Ek<\/strong> th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n t\u1ed1n k\u00e9m \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn, c\u00f4ng ty \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, c\u1eaft gi\u1ea3m chi ti\u00eau, h\u1ee7y b\u1ecf m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m nh\u00e2n vi\u00ean.<\/p>\n<h2>Podcast video thay \u0111\u1ed5i b\u1ed9 m\u1eb7t c\u1ee7a ng\u00e0nh<\/h2>\n<p>Edison Research cho bi\u1ebft s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a podcast video \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a YouTube.<\/p>\n<blockquote><p>\u00abC\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, YouTube c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 v\u1ebb l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng cho podcast. Nh\u01b0ng khi th\u1ebf gi\u1edbi podcasting ph\u00e1t tri\u1ec3n, nhi\u1ec1u ng\u01b0\u1eddi t\u1ea1o podcast \u0111\u00e3 ch\u1ea5p nh\u1eadn podcast video, ghi h\u00ecnh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a h\u1ecd \u1edf c\u1ea3 \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh v\u00e0 video. Kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi nghe podcast c\u00f3 th\u1ec3 l\u1eafng nghe c\u00e1c t\u1eadp ph\u00e1t s\u00f3ng, m\u00e0 h\u1ecd c\u00f2n c\u00f3 th\u1ec3 xem c\u00e1c phi\u00ean b\u1ea3n video c\u1ee7a nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh y\u00eau th\u00edch c\u1ee7a h\u1ecd. Khi n\u1ed9i dung video v\u00e0 \u00e2m thanh ti\u1ebfp t\u1ee5c giao nhau, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 ng\u01b0\u1eddi nghe \u0111ang h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u0103ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.\u00bb<\/p><\/blockquote>\n<p>C\u00e1c con s\u1ed1 \u1edf Anh ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u1edf Hoa K\u1ef3, n\u01a1i Edison Research b\u00e1o c\u00e1o v\u00e0o cu\u1ed1i n\u0103m 2024 r\u1eb1ng 31% s\u1ed1 ng\u01b0\u1eddi nghe podcast h\u00e0ng tu\u1ea7n t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng YouTube l\u00e0m n\u1ec1n t\u1ea3ng ch\u00ednh, bi\u1ebfn n\u00f3 th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u cho podcast \u1edf qu\u1ed1c gia n\u00e0y.<\/p>\n<p>M\u1eb7c d\u00f9 Spotify \u0111\u00e3 m\u1edf r\u1ed9ng h\u1ed7 tr\u1ee3 cho podcast video, n\u00f3 c\u1ea1nh tranh v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u00e3 ki\u1ec3m so\u00e1t m\u1ed9t <a href=\"https:\/\/interspacemusic.com\/blog\/spotify-tests-direct-video-uploads-challenging-youtubes-music-video-dominance\/\">kh\u00e1n gi\u1ea3 video r\u1ed9ng l\u1edbn<\/a>. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Spotify c\u0169ng \u0111\u00e3 b\u00e0y t\u1ecf mong mu\u1ed1n r\u1eb1ng d\u1ecbch v\u1ee5 n\u00e0y v\u1eabn t\u1eadp trung v\u00e0o \u00e2m nh\u1ea1c v\u00e0 \u00e2m thanh, thay v\u00ec t\u0103ng s\u1ef1 nh\u1ea5n m\u1ea1nh tr\u00ean podcast video.<\/p>\n","protected":false},"excerpt":{"rendered":"YouTube \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec3 nghe podcast gi\u1eefa nh\u1eefng ng\u01b0\u1eddi nghe h\u00e0ng tu\u1ea7n \u1edf Anh, v\u01b0\u1ee3t qua Spotify l\u1ea7n \u0111\u1ea7u ti\u00ean, theo d\u1eef li\u1ec7u m\u1edbi t\u1eeb Edison Research.","protected":false},"author":7,"featured_media":7407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6587],"tags":[22377,22380,6712,16010,22383,14919],"class_list":["post-11919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-vi","tag-edison-research-vi","tag-podcasts-vi","tag-spotify-en-vi","tag-uk-vi","tag-video-podcasting-vi","tag-youtube-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube v\u01b0\u1ee3t qua Spotify tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng podcast h\u00e0ng \u0111\u1ea7u \u1edf Anh theo Edison Research<\/title>\n<meta name=\"description\" content=\"YouTube \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec3 nghe podcast gi\u1eefa nh\u1eefng ng\u01b0\u1eddi nghe h\u00e0ng tu\u1ea7n \u1edf Anh, v\u01b0\u1ee3t qua Spotify l\u1ea7n \u0111\u1ea7u ti\u00ean, theo d\u1eef li\u1ec7u m\u1edbi t\u1eeb Edison Research.Nghi\u00ean c\u1ee9u cho th\u1ea5y 29% s\u1ed1 ng\u01b0\u1eddi nghe podcast h\u00e0ng tu\u1ea7n t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean hi\u1ec7n s\u1eed d\u1ee5ng YouTube l\u00e0m n\u1ec1n t\u1ea3ng ch\u00ednh, so v\u1edbi 28% ng\u01b0\u1eddi ch\u1ecdn Spotify.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/vi\/youtube-vuot-qua-spotify-tro-thanh-nen-tang-podcast-hang-dau-o-anh-theo-edison-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube v\u01b0\u1ee3t qua Spotify tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng podcast h\u00e0ng \u0111\u1ea7u \u1edf Anh theo Edison Research\" \/>\n<meta property=\"og:description\" content=\"YouTube \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec3 nghe podcast gi\u1eefa nh\u1eefng ng\u01b0\u1eddi nghe h\u00e0ng tu\u1ea7n \u1edf Anh, v\u01b0\u1ee3t qua Spotify l\u1ea7n \u0111\u1ea7u ti\u00ean, theo d\u1eef li\u1ec7u m\u1edbi t\u1eeb Edison Research.Nghi\u00ean c\u1ee9u cho th\u1ea5y 29% s\u1ed1 ng\u01b0\u1eddi nghe podcast h\u00e0ng tu\u1ea7n t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean hi\u1ec7n s\u1eed d\u1ee5ng YouTube l\u00e0m n\u1ec1n t\u1ea3ng ch\u00ednh, so v\u1edbi 28% ng\u01b0\u1eddi ch\u1ecdn Spotify.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/vi\/youtube-vuot-qua-spotify-tro-thanh-nen-tang-podcast-hang-dau-o-anh-theo-edison-research\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T21:25:27+00:00\" \/>\n<meta name=\"author\" content=\"Daniel Obembe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Obembe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script 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