{"id":12960,"date":"2025-04-17T16:08:39","date_gmt":"2025-04-17T16:08:39","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/mavin-records-vise-a-dominer-la-scene-de-la-musique-live-en-afrique\/"},"modified":"2026-08-06T18:39:58","modified_gmt":"2026-08-06T18:39:58","slug":"mavin-records-vise-a-dominer-la-scene-de-la-musique-live-en-afrique","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/mavin-records-vise-a-dominer-la-scene-de-la-musique-live-en-afrique\/","title":{"rendered":"Mavin Records vise \u00e0 dominer la sc\u00e8ne de la musique live en Afrique"},"content":{"rendered":"\n

Le leader nig\u00e9rian Mavin tente de lib\u00e9rer le potentiel des tourn\u00e9es musicales en Afrique en d\u00e9veloppant des circuits de spectacles r\u00e9gionaux et en p\u00e9n\u00e9trant un march\u00e9 mondial domin\u00e9 par les nations occidentales.<\/p>\n\n\n\n

La mont\u00e9e en popularit\u00e9 de la musique africaine ces derni\u00e8res ann\u00e9es a vu des artistes locaux \u00e0 succ\u00e8s g\u00e9n\u00e9rer des dizaines de millions<\/a> de dollars en revenus de tourn\u00e9es \u2014 principalement dans des march\u00e9s en dehors du continent, particuli\u00e8rement en Am\u00e9rique du Nord et en Europe.<\/p>\n\n\n\n

Mavin, dans laquelle Universal Music Group a acquis une participation majoritaire l’ann\u00e9e derni\u00e8re dans une transaction estim\u00e9e \u00e0 des dizaines de millions de dollars<\/a>, s’est associ\u00e9e \u00e0 la plateforme de billetterie en ligne bas\u00e9e \u00e0 Nairobi HustleSasa et \u00e0 la soci\u00e9t\u00e9 de m\u00e9dias de divertissement africaine Trace pour lancer une tourn\u00e9e en Afrique de l’Est. La tourn\u00e9e \u00ab East Side \u00bb \u2014 couvrant le Kenya, l’Ouganda et la Tanzanie \u2014 a d\u00e9but\u00e9 \u00e0 Nairobi avec plusieurs artistes \u00e9minents du roster Mavin dont Magixx, Bayani et Boy Spyce.<\/p>\n\n\n\n

S’adressant \u00e0 Semafor, le fondateur de HustleSasa Peng Chen a d\u00e9crit la tourn\u00e9e Mavin comme une \u00ab preuve de concept \u00bb destin\u00e9e \u00e0 offrir un mod\u00e8le pour les tourn\u00e9es r\u00e9gionales en Afrique et, finalement, un circuit de tourn\u00e9es continental. Leur strat\u00e9gie consiste \u00e0 construire \u00ab un \u00e9cosyst\u00e8me de confiance \u00bb entre les promoteurs, les labels, les lieux de spectacle et les soci\u00e9t\u00e9s de billetterie pour soutenir les tourn\u00e9es durables en Afrique.<\/p>\n\n\n\n

Il a d\u00e9clar\u00e9 que le plus grand d\u00e9fi auquel les grands artistes font face lorsqu’ils souhaitent tourner en Afrique \u00e9tait de r\u00e9server plusieurs dates, en raison de la nature fragment\u00e9e de l’\u00e9cosyst\u00e8me des tourn\u00e9es. \u00ab Ils (les artistes) se disent : \u00e9coute, si je fais tout ce chemin… je perds deux jours de voyage juste pour faire un spectacle puis deux jours de voyage retour, \u00e7a doit en valoir la peine \u00bb, a-t-il expliqu\u00e9.<\/a><\/p>\n\n\n\n

POUR EN SAVOIR PLUS<\/h3>\n\n\n\n

Mavin esp\u00e8re utiliser les tourn\u00e9es r\u00e9gionales pour pr\u00e9senter de nouveaux artistes aux audiences africaines et jeter les bases de l’\u00e9mergence de nouvelles superstars mondiales. Mavin \u00e9tait notamment responsable de la r\u00e9v\u00e9lation de l’une des meilleures formations africaines actuelles, la chanteuse Calm Down<\/em> Rema.<\/p>\n\n\n\n

Les r\u00e9cents grands concerts en Afrique de l’Est ont mis en \u00e9vidence le potentiel des tourn\u00e9es sur le continent pour les stars africaines. Le Nig\u00e9rian Burna Boy s’est produit devant une foule compl\u00e8te de milliers de spectateurs aux Uhuru Gardens de Nairobi en mars, tandis que le chanteur am\u00e9ricain John Legend a rempli l’ar\u00e8ne BK de Kigali, au Rwanda, en f\u00e9vrier pour le concert Move Afrika.<\/p>\n\n\n\n

Les tourn\u00e9es dans la r\u00e9gion sont entrav\u00e9es par une infrastructure inad\u00e9quate, telle que les ar\u00e8nes et les stades de classe mondiale. Cependant, l’augmentation des investissements publics dans ce domaine pourrait \u00eatre b\u00e9n\u00e9fique au secteur. En mars, la Tanzanie a d\u00e9voil\u00e9 des plans pour construire une ar\u00e8ne de 175 millions de dollars. Le Kenya a \u00e9galement annonc\u00e9 la r\u00e9novation de l’un de ses plus grands centres de congr\u00e8s, Bomas, pour lui permettre d’accueillir davantage d’\u00e9v\u00e9nements, notamment des concerts majeurs.<\/p>\n\n\n\n

POINT DE VUE DE MARTIN<\/h3>\n\n\n\n

Les tourn\u00e9es r\u00e9gionales multi-villes r\u00e9guli\u00e8res au sein du continent sont bienvenues car elles auraient des avantages massifs pour l’industrie musicale plus large en Afrique et les \u00e9conomies locales en g\u00e9n\u00e9ral. Il est important qu’elles aident \u00e0 attirer les investissements vers les labels de disques locaux et les programmes de d\u00e9veloppement d’artistes alors que le potentiel financier devient plus apparent.<\/p>\n\n\n\n

Cela inciterait \u00e9galement l’investissement dans l’infrastructure telle que les ar\u00e8nes, les studios d’enregistrement et les stades. L’impact des concerts majeurs sur les \u00e9conomies locales \u2014 stimulant les secteurs incluant le transport, l’h\u00e9bergement et la nourriture et boissons \u2014 stimulerait \u00e9galement la croissance \u00e9conomique tr\u00e8s n\u00e9cessaire.<\/p>\n\n\n\n

La large population de jeunes de l’Afrique \u2014 coupl\u00e9e \u00e0 l’adoption croissante de la technologie et aux revenus en augmentation \u2014 offre des conditions id\u00e9ales pour le d\u00e9veloppement \u00e0 long terme de ce secteur.<\/p>\n","protected":false},"excerpt":{"rendered":"Le leader nig\u00e9rian Mavin tente de lib\u00e9rer le potentiel des tourn\u00e9es musicales en Afrique en d\u00e9veloppant des circuits de spectacles r\u00e9gionaux et en p\u00e9n\u00e9trant un march\u00e9 mondial domin\u00e9 par les nations occidentales.","protected":false},"author":1,"featured_media":3432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3257],"tags":[6657],"class_list":["post-12960","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized-fr","tag-africa-en-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nMavin Records vise \u00e0 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