{"id":12961,"date":"2025-04-17T16:08:39","date_gmt":"2025-04-17T16:08:39","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/mavin-records-establece-sus-miras-en-dominar-la-escena-de-musica-en-vivo-de-africa\/"},"modified":"2026-08-06T18:39:58","modified_gmt":"2026-08-06T18:39:58","slug":"mavin-records-establece-sus-miras-en-dominar-la-escena-de-musica-en-vivo-de-africa","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/mavin-records-establece-sus-miras-en-dominar-la-escena-de-musica-en-vivo-de-africa\/","title":{"rendered":"Mavin Records establece sus miras en dominar la escena de m\u00fasica en vivo de \u00c1frica"},"content":{"rendered":"\n

La disquera nigeriana Mavin intenta desbloquear el potencial del turismo musical en \u00c1frica desarrollando circuitos de presentaciones regionales e irrumpiendo en un mercado global dominado por naciones occidentales.<\/p>\n\n\n\n

El auge global de la m\u00fasica africana en a\u00f1os recientes ha visto que artistas de origen local ganen decenas de millones<\/a> de d\u00f3lares en ingresos por giras, principalmente en mercados fuera del continente, particularmente en Am\u00e9rica del Norte y Europa.<\/p>\n\n\n\n

Mavin, en la cual Universal Music Group adquiri\u00f3 el a\u00f1o pasado una participaci\u00f3n mayoritaria<\/a> en un acuerdo estimado en decenas de millones de d\u00f3lares, se asoci\u00f3 con HustleSasa, plataforma de venta de entradas en l\u00ednea con sede en Nairobi, y la empresa de medios de entretenimiento africana Trace para comenzar una gira del \u00c1frica Oriental. La gira ‘East Side’, que abarca Kenia, Uganda y Tanzania, comenz\u00f3 en Nairobi con varios artistas prominentes del cat\u00e1logo de Mavin incluyendo Magixx, Bayani y Boy Spyce.<\/p>\n\n\n\n

Al hablar con Semafor, la fundadora de HustleSasa Peng Chen describi\u00f3 la gira de Mavin como una “prueba de concepto” destinada a ofrecer un plan para giras regionales en \u00c1frica y, en \u00faltima instancia, un circuito de giras continental. Su estrategia implica construir “un ecosistema de confianza” entre promotores, disqueras, lugares y empresas de venta de entradas para apoyar las giras sostenibles en \u00c1frica.<\/p>\n\n\n\n

Dijo que el mayor desaf\u00edo enfrentado por artistas importantes que buscaban hacer giras en \u00c1frica era la reserva de m\u00faltiples paradas, debido a la naturaleza fragmentada del ecosistema de giras. “Dicen: mira, si voy a viajar todo el camino aqu\u00ed… perdiendo dos d\u00edas de viaje solo para hacer un show y luego dos d\u00edas de viaje de regreso, tiene que valer la pena”, explic\u00f3.<\/a><\/p>\n\n\n\n

M\u00c1S INFORMACI\u00d3N<\/h3>\n\n\n\n

Mavin espera usar giras regionales para presentar nuevos actos a las audiencias africanas y establecer la base para la emergencia de nuevas superestrellas globales. Mavin fue notablemente responsable de lanzar uno de los principales actos de \u00c1frica en este momento, el cantante de Calm Down<\/em> Rema.<\/p>\n\n\n\n

Conciertos importantes recientes en el \u00c1frica Oriental han destacado el potencial para las giras en el continente para las estrellas africanas. Burna Boy de Nigeria se present\u00f3 ante una multitud de miles agotados en el Jard\u00edn Uhuru de Nairobi en marzo, mientras que el cantante estadounidense John Legend tambi\u00e9n llen\u00f3 el BK Arena en Kigali, Ruanda, en febrero para el concierto Move Afrika.<\/p>\n\n\n\n

Las giras en la regi\u00f3n est\u00e1n frenadas por la infraestructura inadecuada, como arenas y estadios de clase mundial. Sin embargo, el aumento de inversiones p\u00fablicas en esta \u00e1rea podr\u00eda ser una bendici\u00f3n para el sector. En marzo, Tanzania revel\u00f3 planes para construir una arena de 175 millones de d\u00f3lares. Kenia tambi\u00e9n anunci\u00f3 la renovaci\u00f3n de uno de sus mayores centros de convenciones, Bomas, para permitirle albergar m\u00e1s eventos incluyendo conciertos importantes.<\/p>\n\n\n\n

PERSPECTIVA DE MART\u00cdN<\/h3>\n\n\n\n

Las giras regulares de m\u00faltiples ciudades dentro del continente son bienvenidas ya que tendr\u00edan beneficios masivos para la industria musical m\u00e1s grande en \u00c1frica y las econom\u00edas locales en general. Lo que es importante es que ayudar\u00edan a atraer inversi\u00f3n hacia disqueras locales y programas de desarrollo de artistas ya que el potencial financiero se hace m\u00e1s aparente.<\/p>\n\n\n\n

Tambi\u00e9n incentivizar\u00eda la inversi\u00f3n en infraestructura como arenas, estudios de grabaci\u00f3n y estadios. El impacto de conciertos importantes en las econom\u00edas locales, impulsando sectores incluyendo transporte, alojamiento y alimentos y bebidas, tambi\u00e9n estimular\u00eda el crecimiento econ\u00f3mico tan necesitado.<\/p>\n\n\n\n

La gran poblaci\u00f3n joven de \u00c1frica, combinada con la creciente adopci\u00f3n de tecnolog\u00eda e ingresos en aumento, ofrece condiciones ideales para el desarrollo a largo plazo de este sector.<\/p>\n","protected":false},"excerpt":{"rendered":"La disquera nigeriana Mavin intenta desbloquear el potencial del turismo musical en \u00c1frica desarrollando circuitos de presentaciones regionales e irrumpiendo en un mercado global dominado por naciones occidentales.","protected":false},"author":1,"featured_media":3432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3261],"tags":[6677,7286,19042,10781],"class_list":["post-12961","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized-es","tag-africa-en-es","tag-live-music-es","tag-mavin-records-es","tag-nigeria-es","cs-entry","cs-video-wrap"],"yoast_head":"\nMavin 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