{"id":15308,"date":"2025-09-26T19:30:34","date_gmt":"2025-09-26T19:30:34","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/virgin-music-group-elargit-ses-operations-au-vietnam-via-un-partenariat-avec-the-metub-company\/"},"modified":"2025-09-26T19:30:34","modified_gmt":"2025-09-26T19:30:34","slug":"virgin-music-group-elargit-ses-operations-au-vietnam-via-un-partenariat-avec-the-metub-company","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/virgin-music-group-elargit-ses-operations-au-vietnam-via-un-partenariat-avec-the-metub-company\/","title":{"rendered":"Virgin Music Group \u00e9largit ses op\u00e9rations au Vietnam via un partenariat avec The Metub Company"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Virgin Music Group fait un mouvement strat\u00e9gique au Vietnam via une coentreprise avec The Metub Company (Metub), un acteur majeur dans l&#8217;\u00e9conomie des cr\u00e9ateurs au Vietnam. Sa nouvelle coentreprise, Virgin Music Group Vietnam (VMG Vietnam), visera \u00e0 d\u00e9couvrir, signer et soutenir les talents locaux et les labels ind\u00e9pendants, \u00e0 la fois pour la r\u00e9ussite nationale et mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9e en 2014, Metub est reconnue comme l&#8217;une des principales plates-formes num\u00e9riques d&#8217;divertissement et de cr\u00e9ateurs au Vietnam. Elle travaille avec plus de 5 000 cr\u00e9ateurs et artistes dans la musique, le gaming, l&#8217;divertissement, le commerce en direct et le merchandising. VMG Vietnam tire parti des r\u00e9seaux locaux profonds de Metub et de l&#8217;infrastructure mondiale de Virgin Music pour doter les artistes et les labels d&#8217;outils, de distribution et de visibilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La direction est bas\u00e9e \u00e0 Ho Chi Minh-Ville, avec Nam Nhu Nguyen \u00e0 la t\u00eate de VMG Vietnam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cindy Gu a r\u00e9cemment assum\u00e9 un r\u00f4le plus important en supervisant les op\u00e9rations de Virgin Music en Asie du Sud-Est couvrant ; Singapour, Philippines, Indon\u00e9sie, Tha\u00eflande, Malaisie et Vietnam.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Gu a comment\u00e9 que cette coentreprise avec Metub est \u00ab vraiment r\u00e9volutionnaire \u00bb, citant l&#8217;opportunit\u00e9 d&#8217;identifier les artistes locaux et de d\u00e9velopper leurs bases de fans \u00e0 l&#8217;\u00e9chelle mondiale via la plateforme de Metub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phuong Ha, PDG de Metub, a soulign\u00e9 l&#8217;accent mis sur la \u00ab technologie, l&#8217;ind\u00e9pendance et la transparence \u00bb, visant \u00e0 soutenir les artistes et les labels vietnamiens tout en assurant la libert\u00e9 cr\u00e9ative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nam Nhu Nguyen a \u00e9galement ajout\u00e9 que l&#8217;aventure consiste \u00e0 amplifier les talents locaux en leur donnant l&#8217;infrastructure n\u00e9cessaire et l&#8217;ind\u00e9pendance cr\u00e9ative.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ce mouvement s&#8217;inscrit dans la strat\u00e9gie plus large de Virgin Music Group en Asie du Sud-Est. Il suit la nomination de Cindy Gu pour superviser la r\u00e9gion et refl\u00e8te les efforts continus des grands labels et distributeurs pour s&#8217;engager plus directement sur les march\u00e9s asiatiques \u00e9mergents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre d\u00e9veloppement pertinent : L&#8217;IFPI a r\u00e9cemment lanc\u00e9 The Official Southeast Asia Charts, qui pour la premi\u00e8re fois donne des classements musicaux hebdomadaires officiels dans des pays, notamment le Vietnam. Cela montre que la r\u00e9gion gagne plus d&#8217;infrastructure formelle et d&#8217;attention de l&#8217;industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu&#8217;est-ce que cela signifie pour les artistes vietnamiens ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les musiciens locaux, les labels ind\u00e9pendants et les cr\u00e9ateurs ;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un meilleur acc\u00e8s aux r\u00e9seaux de distribution mondiaux et \u00e0 l&#8217;expertise par Virgin.<\/li>\n\n\n\n<li>Soutien d&#8217;un partenaire (Metub) d\u00e9j\u00e0 int\u00e9gr\u00e9 dans l&#8217;\u00e9cosyst\u00e8me local.<\/li>\n\n\n\n<li>Potentiel d&#8217;ind\u00e9pendance cr\u00e9ative et de transparence, une promesse faite dans les annonces de la coentreprise.<\/li>\n\n\n\n<li>Une plateforme en expansion pour atteindre les audiences internationales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Virgin Music Group fait un mouvement strat\u00e9gique au Vietnam via une coentreprise avec The Metub Company (Metub), un acteur majeur dans l&#8217;\u00e9conomie des cr\u00e9ateurs au Vietnam.","protected":false},"author":3,"featured_media":3897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3257],"tags":[16925,6996,26556,15811,17997],"class_list":["post-15308","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized-fr","tag-asia-fr","tag-music-distribution-fr","tag-the-metub-company-fr","tag-vietnam-fr","tag-virgin-music-group-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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