{"id":15384,"date":"2025-10-10T01:08:26","date_gmt":"2025-10-10T01:08:26","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/umg-a-lance-sa-propre-application-de-marketing-pour-createurs\/"},"modified":"2026-08-07T12:10:31","modified_gmt":"2026-08-07T12:10:31","slug":"umg-a-lance-sa-propre-application-de-marketing-pour-createurs","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/umg-a-lance-sa-propre-application-de-marketing-pour-createurs\/","title":{"rendered":"UMG a lanc\u00e9 sa propre application de marketing pour cr\u00e9ateurs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>L&#8217;application s&#8217;appelle House of Carmen et elle r\u00e9mun\u00e8re les influenceurs pour publier du contenu sur les artistes UMG sur TikTok et Instagram<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Universal Music Group (UMG)<\/strong> a fait une entr\u00e9e officielle dans l&#8217;espace du marketing d&#8217;influenceurs avec sa nouvelle application pour cr\u00e9ateurs, <strong>House of Carmen<\/strong>. L&#8217;\u00e9quipe britannique d&#8217;UMG a d\u00e9velopp\u00e9 l&#8217;application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;application :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UMG aurait envisag\u00e9 d&#8217;acqu\u00e9rir une application tierce, mais a opt\u00e9 pour en cr\u00e9er une nouvelle en interne.<\/li>\n\n\n\n<li>House of Carmen cr\u00e9e une ligne directe entre UMG et les cr\u00e9ateurs de m\u00e9dias sociaux pour tous les besoins commerciaux, y compris le paiement et l&#8217;approbation du contenu.<\/li>\n\n\n\n<li>Les cr\u00e9ateurs du r\u00e9seau ont besoin d&#8217;au moins 1 000 abonn\u00e9s.<\/li>\n\n\n\n<li>L&#8217;application peut \u00e9galement int\u00e9grer l&#8217;ensemble des portefeuilles de cr\u00e9ateurs des agences.<\/li>\n\n\n\n<li>UMG peut transmettre des missions sp\u00e9cifiques pour du contenu avec des paiements garantis ou organiser des concours o\u00f9 les cr\u00e9ateurs gagnent plus d&#8217;argent pour les publications les plus performantes.<\/li>\n\n\n\n<li>L&#8217;application est en ligne au Royaume-Uni depuis septembre 2024, l&#8217;Allemagne vient ensuite, et une possible entr\u00e9e aux \u00c9tats-Unis selon les <a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-29-at-16.05.55.jpg\">d\u00e9p\u00f4ts de marques<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qu&#8217;ils ont dit :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Janey Stride, Directrice, Innovation commerciale et cr\u00e9ative chez Universal Music UK :<\/strong> \u00ab Alors que le marketing de cr\u00e9ateurs a poursuivi sa croissance, nous avons r\u00e9alis\u00e9 qu&#8217;il \u00e9tait r\u00e9ellement n\u00e9cessaire de l&#8217;internaliser : un endroit o\u00f9 nous pourrions h\u00e9berger une base de donn\u00e9es mondiale de cr\u00e9ateurs, classer correctement les cr\u00e9ateurs, communiquer efficacement et directement avec eux, effectuer les paiements rapidement pour l&#8217;activit\u00e9 et int\u00e9grer toutes nos sources de donn\u00e9es pour permettre une analyse efficace et opportune des campagnes. House of Carmen est notre r\u00e9ponse \u00e0 cette situation. \u00bb<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"L&#8217;application s&#8217;appelle House of Carmen et elle r\u00e9mun\u00e8re les influenceurs pour publier du contenu sur les artistes UMG sur TikTok et Instagram Universal Music Group (UMG) a fait une entr\u00e9e officielle dans l&#8217;espace du marketing d&#8217;influenceurs avec sa nouvelle application pour 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