{"id":15459,"date":"2025-10-11T16:33:42","date_gmt":"2025-10-11T16:33:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/virgin-music-conclut-un-accord-de-distribution-avec-mipromo-au-ghana-renforcant-sa-presence-en-afrique\/"},"modified":"2025-10-11T16:33:42","modified_gmt":"2025-10-11T16:33:42","slug":"virgin-music-conclut-un-accord-de-distribution-avec-mipromo-au-ghana-renforcant-sa-presence-en-afrique","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/virgin-music-conclut-un-accord-de-distribution-avec-mipromo-au-ghana-renforcant-sa-presence-en-afrique\/","title":{"rendered":"Virgin Music conclut un accord de distribution avec MiPROMO au Ghana, renfor\u00e7ant sa pr\u00e9sence en Afrique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Virgin Music Group a sign\u00e9 un accord de distribution avec la plateforme num\u00e9rique de musique ghan\u00e9enne MiPROMO, alors que le bras des artistes ind\u00e9pendants et des services aux labels d&#8217;<a href=\"https:\/\/www.interspacemusic.com\/tag\/universal-music-group\/\">Universal Music Group<\/a> renforce sa pr\u00e9sence en Afrique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le partenariat, annonc\u00e9 jeudi (9 octobre), donne \u00e0 <strong>Virgin Music Group<\/strong> acc\u00e8s au r\u00e9seau d&#8217;artistes et de cr\u00e9ateurs de contenu ghan\u00e9ens de <strong>MiPROMO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour MiPROMO, qui op\u00e8re au Ghana depuis plus d&#8217;une d\u00e9cennie, le partenariat lui permet d&#8217;acc\u00e9der \u00e0 l&#8217;infrastructure de distribution mondiale de Virgin et \u00e0 ses canaux de promotion internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MiPROMO g\u00e8re la distribution num\u00e9rique et vid\u00e9o pour les artistes ghan\u00e9ens, la marketing sur les r\u00e9seaux sociaux, la publication web, le branding et l&#8217;activation \u00e9v\u00e9nementielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kay Ikazoboh<\/strong>, Directeur g\u00e9n\u00e9ral de <strong>Virgin Music Group Nigeria<\/strong>, a d\u00e9clar\u00e9 : \u00ab Nous voyons ce partenariat avec MiPROMO comme bien plus qu&#8217;une simple distribution. Il s&#8217;agit de cr\u00e9er des opportunit\u00e9s \u00e0 long terme pour que les artistes prosp\u00e8rent \u00e0 l&#8217;\u00e9chelle mondiale. Nous nous attendons non seulement \u00e0 \u00e9tendre la port\u00e9e du talent ghan\u00e9en, mais aussi \u00e0 les soutenir avec les ressources, le mentorat et les plateformes n\u00e9cessaires pour construire des carri\u00e8res durables. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;accord refl\u00e8te la strat\u00e9gie de Virgin Music de s&#8217;associer \u00e0 des acteurs locaux \u00e9tablis pour \u00e9tendre sa pr\u00e9sence sur les march\u00e9s africains. Virgin s&#8217;est implant\u00e9 en Afrique en 2021, quand la soci\u00e9t\u00e9 pr\u00e9d\u00e9cesseur <strong>Ingrooves<\/strong> a acquis <strong>Electromode<\/strong>, une soci\u00e9t\u00e9 de distribution sud-africaine. Virgin a ensuite ouvert une division africaine d&#8217;<strong>Virgin Artist &amp; Label Services<\/strong> en 2022.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Nous voyons ce partenariat avec MiPROMO comme bien plus qu&#8217;une simple distribution. Il s&#8217;agit de cr\u00e9er des opportunit\u00e9s \u00e0 long terme pour que les artistes prosp\u00e8rent \u00e0 l&#8217;\u00e9chelle mondiale. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kay Ikazoboh<\/strong>, Virgin Music Group<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En f\u00e9vrier, l&#8217;entreprise a <a href=\"https:\/\/www.musicbusinessworldwide.com\/universals-virgin-music-group-expands-presence-in-africa-partnering-with-ghana-based-services-company-rainlabs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9tabli un partenariat<\/a> avec <strong>RainLabs<\/strong>, une soci\u00e9t\u00e9 de distribution et de services aux labels bas\u00e9e au Ghana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nii Abbey Mensah<\/strong>, Fondateur et PDG de MiPROMO, a d\u00e9crit le partenariat avec Virgin Music comme \u00ab un moment charni\u00e8re \u00bb dans son \u00e9volution alors qu&#8217;il cherche \u00e0 s&#8217;\u00e9tendre \u00e0 l&#8217;\u00e9chelle internationale. \u00ab Le paysage musical ghan\u00e9en conna\u00eet une transformation excitante, avec son son et sa culture r\u00e9sonnant bien au-del\u00e0 de nos fronti\u00e8res. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab En travaillant avec Virgin Music, nous sommes mieux positionn\u00e9s pour cr\u00e9er les voies et les opportunit\u00e9s qui permettront \u00e0 nos artistes d&#8217;atteindre de nouveaux publics et d&#8217;\u00e9tablir le Ghana comme une puissance mondiale de la musique. Cette collaboration renforce non seulement notre mission de promouvoir la cr\u00e9ativit\u00e9 africaine, mais garantit \u00e9galement que les artistes ghan\u00e9ens disposent de la plateforme, de l&#8217;infrastructure et de la port\u00e9e qu&#8217;ils m\u00e9ritent. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jesse Ababio<\/strong>, Responsable du contenu et de la strat\u00e9gie chez MiPROMO, a ajout\u00e9 : \u00ab Chez MiPromo, notre force r\u00e9side dans la promotion des artistes du Ghana en combinant une forte pr\u00e9sence locale avec une approche mains libres des strat\u00e9gies de sortie qui garantissent que la musique se connecte aux bons publics. Ce nouveau partenariat avec Virgin Music nous donne la possibilit\u00e9 d&#8217;\u00e9tendre cet engagement encore plus loin en associant notre expertise sur le terrain \u00e0 l&#8217;infrastructure et au r\u00e9seau mondial de Virgin. Ensemble, nous pouvons amplifier les voix des musiciens ghan\u00e9ens et livrer leur musique \u00e0 des publics du monde entier d&#8217;une mani\u00e8re qui soit \u00e0 la fois authentique et percutante. \u00bb<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab En travaillant avec Virgin Music, nous sommes mieux positionn\u00e9s pour cr\u00e9er les voies et les opportunit\u00e9s qui permettront \u00e0 nos artistes d&#8217;atteindre de nouveaux publics et d&#8217;\u00e9tablir le Ghana comme une puissance mondiale de la musique. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nii Abbey Mensah<\/strong>, MiPROMO<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vincent \u00ab Jaspa \u00bb Asare<\/strong>, qui dirige l&#8217;acquisition et la distribution chez MiPromo, a d\u00e9clar\u00e9 : \u00ab MiPROMO a jet\u00e9 les fondations num\u00e9riques pour de nombreux artistes qui ont foul\u00e9 les ondes principales au cours de la derni\u00e8re d\u00e9cennie. La vision reste la m\u00eame, maximiser la port\u00e9e et les opportunit\u00e9s pour le talent et prot\u00e9ger leurs meilleurs int\u00e9r\u00eats aussi bien. Cette nouvelle collaboration avec Virgin Music s&#8217;inscrit dans cette optique, et elle pr\u00e9sente les ressources qui continueront notre contribution \u00e0 la croissance de l&#8217;\u00e9cosyst\u00e8me musical du Ghana et de l&#8217;Afrique. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosmos Otchere<\/strong>, Responsable des finances chez MiPROMO, a ajout\u00e9 : \u00ab Notre partenariat avec Virgin Music Group est une \u00e9tape vers l&#8217;expansion de notre entreprise et des carri\u00e8res de nos artistes. En int\u00e9grant la connaissance du march\u00e9 local de Mipromo \u00e0 la port\u00e9e mondiale de Virgin, nous offrons un chemin sans pr\u00e9c\u00e9dent pour que la musique africaine acc\u00e8de au succ\u00e8s international. Nous attendons avec enthousiasme une collaboration transformatrice qui b\u00e9n\u00e9ficie \u00e0 chaque artiste que nous repr\u00e9sentons. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;accord intervient alors que les grandes entreprises de musique intensifient leur attention aux march\u00e9s africains. La musique africaine conna\u00eet une perc\u00e9e sur le <strong>Classement mondial de Shazam<\/strong>, avec plus de <strong>200<\/strong> artistes africains figurant sur la liste au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En juillet, <strong>Sony Music France<\/strong> et <strong>Sony Music Publishing France<\/strong> ont acquis <strong>Lusafrica<\/strong> et <strong>Africa Nostra<\/strong>, un label long-\u00e9tabli et une maison d&#8217;\u00e9dition d\u00e9di\u00e9e \u00e0 la promotion d&#8217;artistes lusophones (parlant portugais) et africains dans le monde entier. En mars, <strong>Warner Music Group<\/strong> a finalis\u00e9 l&#8217;acquisition int\u00e9grale d&#8217;<strong>Africori<\/strong>, une soci\u00e9t\u00e9 prominente de distribution musicale, de gestion des droits musicaux et de d\u00e9veloppement artistique ax\u00e9e sur l&#8217;Afrique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOURCE : <strong>Music Business Worldwide<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Virgin Music Group a sign\u00e9 un accord de distribution avec MiPROMO, plateforme num\u00e9rique de musique ghan\u00e9enne, alors que le bras des artistes ind\u00e9pendants et des services aux labels d&#8217;Universal Music Group \u00e9tend sa pr\u00e9sence en Afrique.","protected":false},"author":6,"featured_media":4035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3257],"tags":[6657,14727,27056,6996,17997],"class_list":["post-15459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized-fr","tag-africa-en-fr","tag-ghana-fr","tag-mipromo-fr","tag-music-distribution-fr","tag-virgin-music-group-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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