{"id":15471,"date":"2025-10-11T16:33:42","date_gmt":"2025-10-11T16:33:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/virgin-music-ky-hop-dong-phan-phoi-voi-mipromo-cua-ghana-mo-rong-pham-vi-hoat-dong-tai-chau-phi\/"},"modified":"2025-10-11T16:33:42","modified_gmt":"2025-10-11T16:33:42","slug":"virgin-music-ky-hop-dong-phan-phoi-voi-mipromo-cua-ghana-mo-rong-pham-vi-hoat-dong-tai-chau-phi","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/virgin-music-ky-hop-dong-phan-phoi-voi-mipromo-cua-ghana-mo-rong-pham-vi-hoat-dong-tai-chau-phi\/","title":{"rendered":"Virgin Music k\u00fd h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i v\u1edbi MiPROMO c\u1ee7a Ghana, m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u00e2u Phi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Virgin Music Group \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 MiPROMO c\u1ee7a Ghana, khi b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a <a href=\"https:\/\/www.interspacemusic.com\/tag\/universal-music-group\/\">Universal Music Group<\/a> m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u00e2u Phi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecfa thu\u1eadn n\u00e0y, \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u1ee9 n\u0103m (9 th\u00e1ng 10), cung c\u1ea5p cho <strong>Virgin Music Group<\/strong> quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ea1ng l\u01b0\u1edbi c\u00e1c ngh\u1ec7 s\u0129 v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a Ghana t\u1ea1i <strong>MiPROMO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi MiPROMO, v\u1ed1n \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Ghana trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7, th\u1ecfa thu\u1eadn n\u00e0y cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u v\u00e0 c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 qu\u1ed1c t\u1ebf c\u1ee7a Virgin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MiPROMO x\u1eed l\u00fd ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 video cho c\u00e1c ngh\u1ec7 s\u0129 Ghana, c\u00f9ng v\u1edbi ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 video, ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, xu\u1ea5t b\u1ea3n web, th\u01b0\u01a1ng hi\u1ec7u h\u00f3a v\u00e0 k\u00edch ho\u1ea1t s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kay Ikazoboh<\/strong>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i <strong>Virgin Music Group Nigeria<\/strong>, cho bi\u1ebft: &#8220;Ch\u00fang t\u00f4i xem x\u00e9t th\u1ecfa thu\u1eadn n\u00e0y v\u1edbi MiPROMO kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u00f3 l\u00e0 vi\u1ec7c t\u1ea1o c\u01a1 h\u1ed9i l\u00e2u d\u00e0i \u0111\u1ec3 c\u00e1c ngh\u1ec7 s\u0129 ph\u00e1t tri\u1ec3n tr\u00ean to\u00e0n c\u1ea7u. K\u1ef3 v\u1ecdng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u00e0i n\u0103ng Ghana m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 h\u1ecd b\u1eb1ng c\u00e1c t\u00e0i nguy\u00ean, h\u01b0\u1edbng d\u1eabn v\u00e0 n\u1ec1n t\u1ea3ng c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p l\u00e2u d\u00e0i.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecfa thu\u1eadn n\u00e0y ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Virgin Music l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u Phi. Virgin m\u1edf r\u1ed9ng sang ch\u00e2u Phi v\u00e0o n\u0103m 2021, khi c\u00f4ng ty ti\u1ec1n nhi\u1ec7m <strong>Ingrooves<\/strong> mua l\u1ea1i nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Nam Phi <strong>Electromode<\/strong>. Virgin sau \u0111\u00f3 \u0111\u00e3 khai tr\u01b0\u01a1ng b\u1ed9 ph\u1eadn ch\u00e2u Phi c\u1ee7a <strong>Virgin Artist &#038; Label Services<\/strong> v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Ch\u00fang t\u00f4i xem x\u00e9t th\u1ecfa thu\u1eadn n\u00e0y v\u1edbi MiPROMO kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u00f3 l\u00e0 vi\u1ec7c t\u1ea1o c\u01a1 h\u1ed9i l\u00e2u d\u00e0i \u0111\u1ec3 c\u00e1c ngh\u1ec7 s\u0129 ph\u00e1t tri\u1ec3n tr\u00ean to\u00e0n c\u1ea7u.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kay Ikazoboh<\/strong>, Virgin Music Group<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o th\u00e1ng 2, c\u00f4ng ty <a href=\"https:\/\/www.musicbusinessworldwide.com\/universals-virgin-music-group-expands-presence-in-africa-partnering-with-ghana-based-services-company-rainlabs\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u1ee3p t\u00e1c<\/a> v\u1edbi <strong>RainLabs<\/strong>, m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e3n hi\u1ec7u &#8220;boutique&#8221; c\u0169ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Ghana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nii Abbey Mensah<\/strong>, Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i MiPROMO, m\u00f4 t\u1ea3 th\u1ecfa thu\u1eadn v\u1edbi Virgin Music l\u00e0 &#8220;m\u1ed9t kho\u1ea3nh kh\u1eafc quan tr\u1ecdng&#8221; trong h\u00e0nh tr\u00ecnh c\u1ee7a n\u00f3 khi t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf. &#8220;B\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c Ghana \u0111ang tr\u1ea3i qua s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00fa v\u1ecb, v\u1edbi \u00e2m thanh v\u00e0 v\u0103n h\u00f3a c\u1ee7a n\u00f3 vang v\u1ecdng xa ngo\u00e0i bi\u00ean gi\u1edbi c\u1ee7a ch\u00fang ta.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi Virgin Music, ch\u00fang t\u00f4i \u1edf v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ea1o ra c\u00e1c con \u0111\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i s\u1ebd cho ph\u00e9p c\u00e1c ngh\u1ec7 s\u0129 c\u1ee7a ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1edbi v\u00e0 thi\u1ebft l\u1eadp Ghana nh\u01b0 m\u1ed9t c\u01b0\u1eddng qu\u1ed1c trong \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u. S\u1ef1 c\u1ed9ng t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 vi\u1ec7c \u1ee7ng h\u1ed9 s\u00e1ng t\u1ea1o ch\u00e2u Phi m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngh\u1ec7 s\u0129 Ghana c\u00f3 n\u1ec1n t\u1ea3ng, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 h\u1ecd x\u1ee9ng \u0111\u00e1ng.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jesse Ababio<\/strong>, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn N\u1ed9i dung v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i MiPROMO, cho th\u00eam: &#8220;T\u1ea1i MiPromo, s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang t\u00f4i n\u1eb1m \u1edf vi\u1ec7c \u1ee7ng h\u1ed9 c\u00e1c ngh\u1ec7 s\u0129 tr\u00ean kh\u1eafp Ghana b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p hi\u1ec7n di\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng m\u1ea1nh m\u1ebd v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u00e2m nh\u1ea1c k\u1ebft n\u1ed1i v\u1edbi \u0111\u00fang kh\u00e1n gi\u1ea3. Th\u1ecfa thu\u1eadn m\u1edbi n\u00e0y v\u1edbi Virgin Music cho ch\u00fang t\u00f4i c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng cam k\u1ebft \u0111\u00f3 th\u00eam b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n tr\u00ean m\u1eb7t \u0111\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u1edbi m\u1ea1ng l\u01b0\u1edbi v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng to\u00e0n c\u1ea7u c\u1ee7a Virgin. C\u00f9ng nhau, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 khu\u1ebfch \u0111\u1ea1i ti\u1ebfng n\u00f3i c\u1ee7a c\u00e1c nh\u1ea1c s\u0129 Ghana v\u00e0 ph\u00e1t t\u00e1n \u00e2m nh\u1ea1c c\u1ee7a h\u1ecd cho kh\u00e1n gi\u1ea3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi theo c\u00e1ch v\u1eeba ch\u00e2n th\u1ef1c v\u1eeba c\u00f3 t\u00e1c \u0111\u1ed9ng.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi Virgin Music, ch\u00fang t\u00f4i \u1edf v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ea1o ra c\u00e1c con \u0111\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i s\u1ebd cho ph\u00e9p c\u00e1c ngh\u1ec7 s\u0129 c\u1ee7a ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1edbi v\u00e0 thi\u1ebft l\u1eadp Ghana nh\u01b0 m\u1ed9t c\u01b0\u1eddng qu\u1ed1c trong \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nii Abbey Mensah<\/strong>, MiPROMO<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vincent &#8220;Jaspa&#8221; Asare<\/strong>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn mua l\u1ea1i v\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a MiPromo, cho bi\u1ebft: &#8220;MiPROMO \u0111\u00e3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 cho nhi\u1ec1u ngh\u1ec7 s\u0129 \u0111\u00e3 vinh d\u1ef1 l\u00ean s\u00e2n kh\u1ea5u ch\u00ednh trong th\u1eadp k\u1ef7 qua. T\u1ea7m nh\u00ecn v\u1eabn nh\u01b0 v\u1eady, t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 c\u01a1 h\u1ed9i cho t\u00e0i n\u0103ng c\u0169ng nh\u01b0 b\u1ea3o v\u1ec7 l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd. S\u1ef1 h\u1ee3p t\u00e1c m\u1edbi n\u00e0y v\u1edbi Virgin Music ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u n\u00e0y, v\u00e0 n\u00f3 cung c\u1ea5p c\u00e1c t\u00e0i nguy\u00ean s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p c\u1ee7a ch\u00fang t\u00f4i v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng sinh th\u00e1i \u00e2m nh\u1ea1c c\u1ee7a Ghana v\u00e0 ch\u00e2u Phi.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosmos Otchere<\/strong>, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh t\u1ea1i MiPROMO, cho th\u00eam: &#8220;Th\u1ecfa thu\u1eadn c\u1ee7a ch\u00fang t\u00f4i v\u1edbi Virgin Music Group l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u1ea3 kinh doanh c\u1ee7a ch\u00fang t\u00f4i v\u00e0 s\u1ef1 nghi\u1ec7p c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p ki\u1ebfn th\u1ee9c th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Mipromo v\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u c\u1ee7a Virgin, ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p m\u1ed9t con \u0111\u01b0\u1eddng ch\u01b0a t\u1eebng c\u00f3 cho \u00e2m nh\u1ea1c ch\u00e2u Phi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng qu\u1ed1c t\u1ebf. Ch\u00fang t\u00f4i mong mu\u1ed1n s\u1ef1 h\u1ee3p t\u00e1c bi\u1ebfn \u0111\u1ed5i s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho m\u1ecdi ngh\u1ec7 s\u0129 m\u00e0 ch\u00fang t\u00f4i \u0111\u1ea1i di\u1ec7n.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecfa thu\u1eadn n\u00e0y di\u1ec5n ra khi c\u00e1c c\u00f4ng ty \u00e2m nh\u1ea1c l\u1edbn t\u0103ng c\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u Phi. \u00c2m nh\u1ea1c ch\u00e2u Phi \u0111ang \u0111\u01b0\u1ee3c b\u01b0\u1edbc ngo\u1eb7t tr\u00ean <strong>B\u1ea3ng x\u1ebfp h\u1ea1ng Global Top 200 c\u1ee7a Shazam<\/strong>, v\u1edbi h\u01a1n <strong>200<\/strong> ngh\u1ec7 s\u0129 ch\u00e2u Phi xu\u1ea5t hi\u1ec7n tr\u00ean danh s\u00e1ch trong n\u0103m qua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o th\u00e1ng 7, <strong>Sony Music France<\/strong> v\u00e0 <strong>Sony Music Publishing France<\/strong> mua l\u1ea1i <strong>Lusafrica<\/strong> v\u00e0 <strong>Africa Nostra<\/strong>, m\u1ed9t nh\u00e3n hi\u1ec7u l\u00e2u \u0111\u1eddi v\u00e0 c\u00f4ng ty xu\u1ea5t b\u1ea3n b\u1ea3n quy\u1ec1n d\u00e0nh ri\u00eang cho vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c ngh\u1ec7 s\u0129 n\u00f3i ti\u1ebfng B\u1ed3 \u0110\u00e0o Nha (Lusophone) v\u00e0 ch\u00e2u Phi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u00e0o th\u00e1ng 3, <strong>Warner Music Group<\/strong> ho\u00e0n th\u00e0nh mua l\u1ea1i to\u00e0n b\u1ed9 <strong>Africori<\/strong>, m\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00fd quy\u1ec1n ph\u00e2n ph\u1ed1i \u00e2m nh\u1ea1c, qu\u1ea3n l\u00fd quy\u1ec1n \u00e2m nh\u1ea1c v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec7 s\u0129 t\u1eadp trung v\u00e0o ch\u00e2u Phi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NGU\u1ed2N: <strong>Music Business Worldwide<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Virgin Music Group \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 MiPROMO c\u1ee7a Ghana, khi b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a Universal Music Group m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u00e2u 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