{"id":15601,"date":"2025-11-05T05:44:37","date_gmt":"2025-11-05T05:44:37","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/bao-cao-thu-nhap-spotify-q3-2025-tang-truong-doi-moi-va-tam-nhin-tuong-lai-cua-am-nhac\/"},"modified":"2025-11-05T05:44:37","modified_gmt":"2025-11-05T05:44:37","slug":"bao-cao-thu-nhap-spotify-q3-2025-tang-truong-doi-moi-va-tam-nhin-tuong-lai-cua-am-nhac","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/bao-cao-thu-nhap-spotify-q3-2025-tang-truong-doi-moi-va-tam-nhin-tuong-lai-cua-am-nhac\/","title":{"rendered":"B\u00e1o c\u00e1o thu nh\u1eadp Spotify Q3 2025: T\u0103ng tr\u01b0\u1edfng, \u0110\u1ed5i m\u1edbi, v\u00e0 T\u1ea7m nh\u00ecn t\u01b0\u01a1ng lai c\u1ee7a \u00c2m nh\u1ea1c"},"content":{"rendered":"\n

B\u00e1o c\u00e1o thu nh\u1eadp qu\u00fd ba (Q3) 2025 c\u1ee7a Spotify cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t, t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 doanh thu \u0111\u1ebfn c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng l\u1edbn v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u00e1ng t\u1ea1o. N\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch kh\u00e1n gi\u1ea3 k\u1ebft n\u1ed1i v\u1edbi \u00e2m nh\u1ea1c, podcast, v\u00e0 gi\u1edd l\u00e0 c\u00e1c audiobook, thi\u1ebft l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi \u0111\u1ed3ng th\u1eddi trao quy\u1ec1n cho c\u00e1c ngh\u1ec7 s\u0129 v\u00e0 ng\u01b0\u1eddi nghe.<\/p>\n\n\n\n

T\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 v\u1ec1 Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/h3>\n\n\n\n

Spotify b\u00e1o c\u00e1o 281 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed, t\u0103ng 12% so v\u1edbi n\u0103m tr\u01b0\u1edbc (YoY). Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (MAU) c\u0169ng t\u0103ng l\u00ean 713 tri\u1ec7u, t\u0103ng 11% YoY, m\u1ed9t ch\u1ec9 b\u00e1o m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 th\u1ed1ng tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a Spotify tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, Spotify \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu ho\u1ea1t \u0111\u1ed9ng l\u00e0 582 tri\u1ec7u Euro v\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 31,6%, t\u0103ng 56 \u0111i\u1ec3m c\u01a1 b\u1ea3n so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ea3i thi\u1ec7n v\u00e0 l\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c.<\/p>\n\n\n\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c c\u1ed9t m\u1ed1c m\u1edbi v\u00e0 X\u00e2y d\u1ef1ng cho t\u01b0\u01a1ng lai<\/h3>\n\n\n\n
    \n
  • Jam \u0111\u1ea1t 100 tri\u1ec7u gi\u1edd nghe h\u00e0ng th\u00e1ng;<\/strong> Jam c\u1ee7a Spotify, t\u00ednh n\u0103ng nghe nh\u00f3m theo th\u1eddi gian th\u1ef1c, hi\u1ec7n \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 100 tri\u1ec7u gi\u1edd nghe h\u00e0ng th\u00e1ng. C\u00e1c n\u01b0\u1edbc M\u1ef9, \u0110\u1ee9c, Mexico, Brazil, v\u00e0 Canada d\u1eabn \u0111\u1ea7u v\u1ec1 m\u1ee9c s\u1eed d\u1ee5ng, v\u1edbi c\u00e1c chi\u1ebfc \u00f4 t\u00f4 n\u1ed5i l\u00ean nh\u01b0 thi\u1ebft b\u1ecb h\u00e0ng \u0111\u1ea7u cho c\u00e1c phi\u00ean Jam.<\/li>\n\n\n\n
  • The Life of a Showgirl c\u1ee7a Taylor Swift l\u1eadp k\u1ef7 l\u1ee5c;<\/strong> Album m\u1edbi nh\u1ea5t c\u1ee7a Taylor Swift tr\u1edf th\u00e0nh album \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c tuy\u1ebfn nhi\u1ec1u nh\u1ea5t trong m\u1ed9t ng\u00e0y tr\u00ean Spotify n\u0103m 2025 v\u00e0 album \u0111\u01b0\u1ee3c l\u01b0u tr\u01b0\u1edbc nhi\u1ec1u nh\u1ea5t trong l\u1ecbch s\u1eed Spotify, v\u01b0\u1ee3t qu\u00e1 5 tri\u1ec7u l\u1ea7n l\u01b0u tr\u01b0\u1edbc. N\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng k\u1ef7 ni\u1ec7m b\u1ea3n ph\u00e1t h\u00e0nh v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m fan ng\u1eadp m\u00ecnh t\u1ea1i New York City.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
      \n
    • K\u1ef7 ni\u1ec7m hai n\u0103m c\u1ee7a Audiobooks trong Premium;<\/strong> Audiobooks trong Premium c\u1ee7a Spotify \u0111\u00e3 m\u1edf r\u1ed9ng sang 14 th\u1ecb tr\u01b0\u1eddng v\u1edbi h\u01a1n 500.000 t\u1ef1a anh ng\u1eef. Gi\u1edd nghe t\u0103ng 36% YoY, ch\u1ee9ng minh r\u1eb1ng c\u01b0\u1ee3c c\u1ee7a Spotify tr\u00ean gi\u1ea3i tr\u00ed audio \u0111a \u0111\u1ecbnh d\u1ea1ng \u0111ang \u0111\u01b0\u1ee3c tr\u1ea3 l\u00e3i.<\/li>\n\n\n\n
    • Quan h\u1ec7 \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o m\u1edbi;<\/strong> H\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o c\u1ee7a Spotify \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c h\u1ee3p t\u00e1c m\u1edbi v\u1edbi Amazon DSP, Yahoo DSP, ID5, v\u00e0 Smartly. K\u1ec3 t\u1eeb khi ra m\u1eaft Spotify Ad Exchange v\u00e0o th\u00e1ng 4, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u0103ng 142%.<\/li>\n<\/ul>\n\n\n\n

      X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t<\/h3>\n\n\n\n

      Spotify ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh \u0111\u1ed5i m\u1edbi cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed v\u00e0 premium:<\/p>\n\n\n\n

        \n
      • \u00c2m thanh kh\u00f4ng m\u1ea5t m\u00e1t:<\/strong> Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd Premium \u1edf h\u01a1n 50 th\u1ecb tr\u01b0\u1eddng gi\u1edd c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng nghe c\u00f3 \u0111\u1ed9 trung th\u1ef1c cao, kh\u00f4ng m\u1ea5t m\u00e1t – \u0111\u1ea3m b\u1ea3o \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c nghe \u1edf d\u1ea1ng tinh khi\u1ebft nh\u1ea5t.<\/li>\n\n\n\n
      • C\u00f4ng c\u1ee5 tr\u1ed9n \u00e2m thanh: <\/strong>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ea1o g\u1ea7n 9 t\u1ef7 danh s\u00e1ch ph\u00e1t, v\u00e0 t\u00ednh n\u0103ng beta m\u1edbi cho ph\u00e9p chuy\u1ec3n \u0111\u1ed5i b\u00e0i h\u00e1t c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 nghe li\u1ec1n m\u1ea1ch.<\/li>\n\n\n\n
      • Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed n\u00e2ng cao:<\/strong> Spotify \u0111\u00e3 tri\u1ec3n khai c\u1eadp nh\u1eadt to\u00e0n c\u1ea7u, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed quy\u1ec1n ki\u1ec3m so\u00e1t, k\u1ebft n\u1ed1i v\u00e0 t\u00f9y ch\u1ecdn chia s\u1ebb nhi\u1ec1u h\u01a1n.<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
          \n
        • T\u00ednh n\u0103ng Tin nh\u1eafn:<\/strong> Ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1eeb 16 tu\u1ed5i tr\u1edf l\u00ean gi\u1edd c\u00f3 th\u1ec3 chia s\u1ebb \u00e2m nh\u1ea1c, podcast, v\u00e0 audiobook tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n b\u00e8.<\/li>\n\n\n\n
        • Spotify trong ChatGPT:<\/strong> T\u00edch h\u1ee3p v\u1edbi ChatGPT gi\u1edd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t \u00e2m nh\u1ea1c v\u00e0 podcast \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI tr\u00ean h\u01a1n 2.000 thi\u1ebft b\u1ecb.<\/li>\n<\/ul>\n\n\n\n

          Th\u00eam gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i<\/h3>\n\n\n\n

          Spotify \u0111\u00e3 ph\u00e1t h\u00e0nh h\u01a1n 30 t\u00ednh n\u0103ng m\u1edbi v\u00e0o m\u00f9a thu, bao g\u1ed3m:<\/p>\n\n\n\n

          Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed n\u00e2ng cao, Queue tr\u00ean mi\u1ec5n ph\u00ed, C\u1eadp nh\u1eadt Jam, \u0110\u1ea3m b\u1ea3o \u0111\u1ed9 tu\u1ed5i, T\u00edch h\u1ee3p Apple TV, C\u00f4ng c\u1ee5 tr\u1ed9n, Gi\u1ecdt l\u1ec7 (The Drop), Gemini & Kh\u1edfi \u0111\u1ed9ng Meta AI, v\u00e0 Audiobook Selects, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a Spotify nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c<\/h3>\n\n\n\n

          B\u00e1o c\u00e1o Q3 2025 c\u1ee7a Spotify ch\u1ee9ng minh r\u1eb1ng \u00f4ng l\u1edbn ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n \u0111ang ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o. V\u1edbi ti\u1ec1n t\u1ec7 c\u1ea3i thi\u1ec7n th\u00f4ng qua qu\u1ea3ng c\u00e1o, nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n \u0111\u1ec3 kh\u00e1m ph\u00e1, v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1edf r\u1ed9ng nh\u01b0 Jam v\u00e0 t\u00edch h\u1ee3p ChatGPT, c\u00e1c ngh\u1ec7 s\u0129 c\u00f3 nhi\u1ec1u c\u00e1ch h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n\n\n\n

          \u0110\u1ed1i v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp, nh\u1eefng b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u01a1i b\u00e0y l\u1edbn h\u01a1n v\u00e0 c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c c\u00f4ng c\u1ee5 x\u00e3 h\u1ed9i m\u1edbi v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          N\u00f3i c\u00e1ch kh\u00e1c: <\/strong>Qu\u00fd ba n\u0103m 2025 c\u1ee7a Spotify v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh v\u1ec1 \u0111\u1ed5i m\u1edbi, t\u0103ng tr\u01b0\u1edfng, v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n, v\u00e0 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc h\u01a1n, n\u1ec1n t\u1ea3ng n\u00e0y r\u00f5 r\u00e0ng \u0111ang thi\u1ebft l\u1eadp s\u00e2n kh\u1ea5u cho m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m \u00e2m nh\u1ea1c t\u01b0\u01a1ng t\u00e1c, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI.<\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o thu nh\u1eadp qu\u00fd ba (Q3) 2025 c\u1ee7a Spotify cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t, t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 doanh thu \u0111\u1ebfn c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng l\u1edbn v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u00e1ng 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c\u00e1o thu nh\u1eadp Spotify Q3 2025: T\u0103ng tr\u01b0\u1edfng, \u0110\u1ed5i m\u1edbi, v\u00e0 T\u1ea7m nh\u00ecn t\u01b0\u01a1ng lai c\u1ee7a \u00c2m nh\u1ea1c<\/title>\n<meta name=\"description\" content=\"B\u00e1o c\u00e1o thu nh\u1eadp qu\u00fd ba (Q3) 2025 c\u1ee7a Spotify cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t, t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 doanh thu \u0111\u1ebfn c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng l\u1edbn v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u00e1ng t\u1ea1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/vi\/bao-cao-thu-nhap-spotify-q3-2025-tang-truong-doi-moi-va-tam-nhin-tuong-lai-cua-am-nhac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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