{"id":15889,"date":"2026-01-26T15:07:32","date_gmt":"2026-01-26T15:07:32","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/laccord-tiktok-aux-etats-unis-et-les-nouvelles-opportunites-quil-cree-pour-les-artistes\/"},"modified":"2026-08-08T15:38:49","modified_gmt":"2026-08-08T15:38:49","slug":"laccord-tiktok-aux-etats-unis-et-les-nouvelles-opportunites-quil-cree-pour-les-artistes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/laccord-tiktok-aux-etats-unis-et-les-nouvelles-opportunites-quil-cree-pour-les-artistes\/","title":{"rendered":"L’accord TikTok aux \u00c9tats-Unis et les nouvelles opportunit\u00e9s qu’il cr\u00e9e pour les artistes"},"content":{"rendered":"\n

Apr\u00e8s pr\u00e8s de deux ans de drames politiques, de batailles judiciaires et de r\u00e9actions de s\u00e9curit\u00e9 nationale, TikTok a de justesse \u00e9vit\u00e9 une interdiction g\u00e9n\u00e9rale aux \u00c9tats-Unis<\/strong>. Le 22 janvier 2026<\/strong>, les op\u00e9rations am\u00e9ricaines de TikTok ont \u00e9t\u00e9 formellement transf\u00e9r\u00e9es vers une nouvelle entit\u00e9 majoritairement am\u00e9ricaine appel\u00e9e TikTok US Data Security Joint Venture LLC<\/strong>. Cela r\u00e8gle le diff\u00e9rend concernant la propri\u00e9t\u00e9 \u00e9trang\u00e8re et permet \u00e0 la plateforme de continuer \u00e0 fonctionner dans tout le pays tout en se conformant \u00e0 la loi am\u00e9ricaine. <\/p>\n\n\n\n

Pourquoi TikTok \u00e9tait-elle sous pression en premier lieu<\/strong><\/h4>\n\n\n\n

En 2024, les \u00c9tats-Unis ont adopt\u00e9 une loi exigeant que les plateformes de m\u00e9dias sociaux jug\u00e9es contr\u00f4l\u00e9es par des adversaires \u00e9trangers \u2014 y compris la soci\u00e9t\u00e9 m\u00e8re chinoise de TikTok, ByteDance \u2014 se s\u00e9parent ou font face \u00e0 une interdiction<\/strong>. La loi sur la protection des Am\u00e9ricains contre les applications contr\u00f4l\u00e9es par des adversaires \u00e9trangers vise les pr\u00e9occupations en mati\u00e8re de s\u00e9curit\u00e9 des donn\u00e9es et la mani\u00e8re dont les donn\u00e9es des utilisateurs pourraient \u00eatre acc\u00e9d\u00e9es ou partag\u00e9es. <\/p>\n\n

<\/div><\/figure>\n\n\n\n\n
\"TikTok\"<\/figure>\n\n\n\n

Ne pas se conformer aux d\u00e9lais impos\u00e9s a bri\u00e8vement amen\u00e9 TikTok \u00e0 supprimer son application des magasins d’applications am\u00e9ricains et a d\u00e9clench\u00e9 des d\u00e9fis judiciaires. Finalement, apr\u00e8s des mois de n\u00e9gociation et de prolongations accord\u00e9es par action pr\u00e9sidentielle, TikTok a accept\u00e9 un compromis qui a satisfait les l\u00e9gislateurs et les r\u00e9gulateurs.<\/p>\n\n\n\n

\u00c0 quoi ressemble la nouvelle structure<\/strong><\/h4>\n\n\n\n

Selon l’accord final :<\/p>\n\n\n\n

    \n
  • Les investisseurs am\u00e9ricains et alli\u00e9s<\/strong> poss\u00e8dent une participation de contr\u00f4le majoritaire<\/strong>, satisfaisant aux exigences de s\u00e9curit\u00e9 nationale am\u00e9ricaines.<\/li>\n\n\n\n
  • ByteDance conserve une participation minoritaire (environ 19,9 %)<\/strong>, sans contr\u00f4le op\u00e9rationnel.<\/li>\n\n\n\n
  • Les donn\u00e9es am\u00e9ricaines, les algorithmes et les politiques de mod\u00e9ration sont supervis\u00e9s au niveau national par le biais de cadres de cybers\u00e9curit\u00e9 \u00e9tablis et de la surveillance du conseil d’administration. <\/li>\n<\/ul>\n\n\n\n

    Cette structure pr\u00e9vient une interdiction compl\u00e8te aux \u00c9tats-Unis<\/strong> et maintient la plateforme l\u00e9galement accessible pour les cr\u00e9ateurs, les audiences et les entreprises aux \u00c9tats-Unis. <\/p>\n\n\n\n

    Pourquoi c’est important pour les artistes<\/strong><\/h4>\n\n\n\n
      \n
    • TikTok reste une plateforme majeure pour la d\u00e9couverte musicale<\/strong> ; M\u00eame en p\u00e9riode d’incertitude juridique, TikTok a continu\u00e9 \u00e0 \u00eatre un moteur puissant pour la d\u00e9couverte musicale. La recherche a montr\u00e9 qu’une grande partie des chansons tendance mondiale ont d’abord gagn\u00e9 en traction sur TikTok, soulignant l’influence de la plateforme sur le comportement d’\u00e9coute et le succ\u00e8s classement.<\/li>\n<\/ul>\n\n\n\n

      Pour les artistes \u2014 en particulier les actes ind\u00e9pendants et \u00e9mergents \u2014 TikTok reste l’un des outils les plus efficaces pour lancer des chansons, construire des communaut\u00e9s et cr\u00e9er des moments viraux<\/em>.<\/p>\n\n\n\n

        \n
      • Opportunit\u00e9s de mon\u00e9tisation am\u00e9lior\u00e9es<\/strong> ; TikTok a activement \u00e9largi les fonctionnalit\u00e9s de mon\u00e9tisation pour les cr\u00e9ateurs :<\/li>\n\n\n\n
      • Le partage des revenus d’abonnement aux \u00c9tats-Unis et au Canada<\/strong> a \u00e9t\u00e9 augment\u00e9 (jusqu’\u00e0 90 % de gains potentiels<\/strong> pour les cr\u00e9ateurs admissibles), incitant \u00e0 un engagement plus approfondi avec les audiences.<\/li>\n\n\n\n
      • TikTok continue \u00e9galement d’\u00e9largir des programmes comme le Creativity Program Beta et Effect Creator Rewards, offrant des voies suppl\u00e9mentaires aux cr\u00e9ateurs pour gagner en fonction des performances de contenu.<\/li>\n<\/ul>\n\n\n\n

        Cela signifie qu’au-del\u00e0 de l’exposition<\/em> TikTok, les cr\u00e9ateurs ont maintenant des m\u00e9canismes financiers directs pour gagner de l’argent aupr\u00e8s de suiveurs fid\u00e8les et de contenu \u00e0 fort impact.<\/p>\n\n\n\n

          \n
        • Stabilit\u00e9 et croissance \u00e0 long terme<\/strong> ; L’accord finalis\u00e9 apporte une certitude juridique<\/strong> pour les cr\u00e9ateurs qui d\u00e9pendent de TikTok comme plateforme marketing et promotionnelle essentielle. Avec la menace d’une fermeture supprim\u00e9e, les artistes peuvent investir en toute confiance du temps \u00e0 la construction d’audiences sur TikTok sans craindre de perdre l’acc\u00e8s \u00e0 l’un des r\u00e9seaux de m\u00e9dias sociaux les plus importants au monde.<\/li>\n<\/ul>\n\n\n\n

          Cette stabilit\u00e9 rassure \u00e9galement les labels, les marques et les sp\u00e9cialistes du marketing musical qui d\u00e9pendent de la plateforme pour les tendances de playliste, l’engagement des fans et la viralit\u00e9 musicale organique.<\/p>\n\n\n\n

          D\u00e9fis et consid\u00e9rations pour les artistes<\/strong><\/h4>\n\n\n\n

          Tout n’est pas garanti d’\u00eatre sans probl\u00e8me :<\/p>\n\n\n\n

            \n
          • Les nouvelles exigences en mati\u00e8re de traitement des donn\u00e9es et les changements de confidentialit\u00e9 aux \u00c9tats-Unis pourraient entra\u00eener des conditions de service mises \u00e0 jour<\/em> que les artistes et les utilisateurs doivent accepter \u2014 cela a d\u00e9j\u00e0 amen\u00e9 certains utilisateurs \u00e0 d\u00e9sinstaller l’application.<\/li>\n\n\n\n
          • L’\u00e9volution des politiques et la surveillance des algorithmes pourraient modifier la mani\u00e8re dont le contenu est recommand\u00e9, affectant potentiellement le type de contenu qui prosp\u00e8re organiquement.<\/li>\n<\/ul>\n\n\n\n

            N\u00e9anmoins, pour la plupart des artistes et cr\u00e9ateurs, la survie continue et la conformit\u00e9 juridique de TikTok<\/em> sont bien plus b\u00e9n\u00e9fiques qu’une interdiction compl\u00e8te ne l’aurait \u00e9t\u00e9.<\/p>\n\n\n\n

            En r\u00e9sum\u00e9 : la r\u00e9solution de TikTok avec le gouvernement am\u00e9ricain pr\u00e9serve l’un des outils les plus puissants pour la d\u00e9couverte musicale et la promotion \u00e0 l’\u00e8re num\u00e9rique<\/strong> \u2014 et l’\u00e9cosyst\u00e8me qu’il soutient continue d’offrir des opportunit\u00e9s r\u00e9elles<\/em> pour les artistes de se d\u00e9velopper et de gagner de l’argent. <\/p>\n\n\n\n


            <\/p>\n","protected":false},"excerpt":{"rendered":"Apr\u00e8s pr\u00e8s de deux ans de drames politiques, de batailles judiciaires et de r\u00e9actions de s\u00e9curit\u00e9 nationale, TikTok a de justesse \u00e9vit\u00e9 une interdiction g\u00e9n\u00e9rale aux \u00c9tats-Unis. Le 22 janvier 2026, les op\u00e9rations am\u00e9ricaines de TikTok ont \u00e9t\u00e9 formellement transf\u00e9r\u00e9es.","protected":false},"author":1,"featured_media":4338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6952],"tags":[26431,6974,9676,28176,28179,28182],"class_list":["post-15889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-fr","tag-bytedance-fr","tag-music-industry-fr","tag-tiktok-fr","tag-tiktok-us-data-security-joint-venture-llc-fr","tag-u-s-government-fr","tag-us-government-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nL'accord 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