{"id":15904,"date":"2026-08-08T16:13:08","date_gmt":"2026-08-08T16:13:08","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/dai-loan-van-cap-phep-phat-truc-tuyen-internet-o-muc-gia-2012-khan-gia-tang-nhanh-nhat-cua-mandopop-o-brazil\/"},"modified":"2026-08-08T16:13:08","modified_gmt":"2026-08-08T16:13:08","slug":"dai-loan-van-cap-phep-phat-truc-tuyen-internet-o-muc-gia-2012-khan-gia-tang-nhanh-nhat-cua-mandopop-o-brazil","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/dai-loan-van-cap-phep-phat-truc-tuyen-internet-o-muc-gia-2012-khan-gia-tang-nhanh-nhat-cua-mandopop-o-brazil\/","title":{"rendered":"\u0110\u00e0i Loan V\u1eabn C\u1ea5p Ph\u00e9p Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn Internet \u1ede M\u1ee9c Gi\u00e1 2012. Kh\u00e1n Gi\u1ea3 T\u0103ng Nhanh Nh\u1ea5t C\u1ee7a Mandopop \u1ede Brazil."},"content":{"rendered":"<p>C\u01a1 quan qu\u1ea3n l\u00fd b\u1ea3n quy\u1ec1n c\u1ee7a \u0110\u00e0i Loan \u0111\u00e3 d\u00e0nh ba n\u0103m \u0111\u1ec3 xem x\u00e9t m\u1ed9t m\u1ee9c ph\u00ed ho\u00e0ng gia m\u1edbi cho ph\u00e1t tr\u1ef1c tuy\u1ebfn internet, sau \u0111\u00f3 x\u00f3a b\u1ecf n\u00f3. L\u1ecbch bi\u1ec3u m\u1ee9c ph\u00ed \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p cho truy\u1ec1n t\u1ea3i tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00e0i Loan v\u1eabn c\u00f2n t\u1eeb n\u0103m 2012.<\/p>\n<p>\u0110\u00f3 l\u00e0 \u0111\u01b0\u1eddng ray n\u1ed9i \u0111\u1ecba. \u0110\u01b0\u1eddng ray xu\u1ea5t kh\u1ea9u ti\u1ebfp t\u1ee5c m\u00e0 kh\u00f4ng c\u00f3 n\u00f3.<\/p>\n<h2>TIPO Th\u1ef1c S\u1ef1 \u0110\u00e3 B\u00e1c B\u1ecf \u0110i\u1ec1u G\u00ec<\/h2>\n<p>CMO c\u00f3 ngh\u0129a l\u00e0 t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd t\u1eadp th\u1ec3, c\u01a1 quan c\u1ea5p ph\u00e9p quy\u1ec1n thay m\u1eb7t nhi\u1ec1u ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n v\u00e0 chia ti\u1ec1n tr\u1edf l\u1ea1i. \u1ede \u0110\u00e0i Loan, c\u01a1 quan ch\u00ednh cho c\u00e1c t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c l\u00e0 M\u00dcST, C\u00f4ng ty B\u1ea3n quy\u1ec1n \u00c2m nh\u1ea1c c\u1ee7a \u0110\u00e0i Loan Trung Hoa.<\/p>\n<p>OTT c\u00f3 ngh\u0129a l\u00e0 over-the-top, vi\u1ebft t\u1eaft cho c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p \u00e2m thanh ho\u1eb7c video tr\u1ef1c ti\u1ebfp qua internet thay v\u00ec th\u00f4ng qua m\u1ed9t k\u00eanh ph\u00e1t s\u00f3ng.<\/p>\n<p>Chu\u1ed7i s\u1ef1 ki\u1ec7n, nh\u01b0 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi c\u1ed1 v\u1ea5n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u00f3m t\u1eaft quy\u1ebft \u0111\u1ecbnh tr\u00ean <a href=\"https:\/\/www.mondaq.com\/copyright\/1665996\/taiwans-ipo-determined-that-the-public-transmission-royalty-rates-for-ott-audiovisual-streaming-established-by-m%C3%9Cst-should-be-deleted\">Mondaq<\/a>:<\/p>\n<ul>\n<li>V\u00e0o ng\u00e0y 31 th\u00e1ng 3 n\u0103m 2022, M\u00dcST \u0111\u00e3 n\u1ed9p \u0111\u01a1n xin c\u00e1c m\u1ee9c ph\u00ed truy\u1ec1n t\u1ea3i c\u00f4ng c\u1ed9ng m\u1edbi nh\u1eb1m v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p OTT s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t s\u00f3ng ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a ri\u00eang h\u1ecd.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t l\u00e0 3,5% t\u1ed5ng doanh thu c\u1ee7a nh\u00e0 khai th\u00e1c t\u1eeb n\u0103m tr\u01b0\u1edbc, ho\u1eb7c 1,12 \u0111\u00f4 la NT cho m\u1ed7i lu\u1ed3ng cho n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed.<\/li>\n<li>V\u00e0o ng\u00e0y 29 th\u00e1ng 5 n\u0103m 2025, V\u0103n Ph\u00f2ng S\u1edf H\u1eefu Tr\u00ed Tu\u1ec7 c\u1ee7a \u0110\u00e0i Loan \u0111\u00e3 ph\u00e1n quy\u1ebft c\u00e1c m\u1ee9c ph\u00ed m\u1edbi n\u00ean b\u1ecb x\u00f3a b\u1ecf.<\/li>\n<li>L\u00fd do c\u1ee7a TIPO: c\u00e1c m\u1ee9c ph\u00ed tr\u00f9ng l\u1eb7p v\u1edbi l\u1ecbch bi\u1ec3u n\u0103m 2012 hi\u1ec7n c\u00f3, c\u01a1 s\u1edf t\u00ednh to\u00e1n bao g\u1ed3m doanh thu kh\u00f4ng li\u00ean quan \u0111\u1ebfn \u00e2m nh\u1ea1c, v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c g\u1eafn k\u00e8m v\u1edbi m\u1ee9c chi\u1ebft kh\u1ea5u b\u1ecb x\u00f3a b\u1ecf vi ph\u1ea1m nguy\u00ean t\u1eafc \u0111\u1ed1i x\u1eed b\u00ecnh \u0111\u1eb3ng trong B\u00e0i 34, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt T\u1ed5 Ch\u1ee9c Qu\u1ea3n L\u00fd T\u1eadp Th\u1ec3.<\/li>\n<\/ul>\n<p>V\u00ec v\u1eady, c\u00e1c m\u1ee9c ph\u00ed n\u0103m 2012 \u0111\u1ee9ng v\u1eefng. Gi\u1ea5y ph\u00e9p ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0110\u00e0i Loan v\u00e0o n\u0103m 2026 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u1ed9t l\u1ecbch bi\u1ec3u \u0111\u01b0\u1ee3c vi\u1ebft tr\u01b0\u1edbc khi Spotify v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2013.<\/p>\n<h2>Ba C\u00f4ng Ty Tr\u01b0\u1edbc Khi B\u1ea1n Ti\u1ebfp C\u1eadn Ghi \u00c2m<\/h2>\n<p>Bi\u1ec3u di\u1ec5n c\u00f4ng c\u1ed9ng trong c\u00e1c t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c \u1edf \u0110\u00e0i Loan kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi m\u1ed9t c\u01a1 quan. M\u00dcST n\u1eb1m c\u1ea1nh MCAT v\u00e0 TMCS, v\u00e0 c\u00e1c m\u1ee9c ph\u00ed \u0111\u01b0\u1ee3c TIPO x\u00e1c \u0111\u1ecbnh ch\u1ea1y theo k\u1ef3 h\u1ea1n ba n\u0103m, theo <a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=9963d369-8011-4220-a34e-37398c94c069\">t\u00f3m t\u1eaft c\u1ee7a Lexology<\/a> v\u1ec1 c\u00e1c \u0111\u00e1nh gi\u00e1 m\u1ee9c ph\u00ed c\u1ee7a v\u0103n ph\u00f2ng.<\/p>\n<p>\u0110\u00f3 ch\u1ec9 l\u00e0 ph\u00eda xu\u1ea5t b\u1ea3n. Ph\u00eda ghi \u00e2m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p ri\u00eang bi\u1ec7t, \u0111\u00e2y l\u00e0 n\u01a1i m\u00e0 vi\u1ec7c ph\u00e2n ph\u1ed1i th\u1ef1c t\u1ebf c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i h\u1ea1 c\u00e1nh. \u0110\u00f3 l\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u1ed1i t\u00e1c ph\u00e2n m\u1ea3nh cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng 23 tri\u1ec7u ng\u01b0\u1eddi.<\/p>\n<h2>Kh\u00e1n Gi\u1ea3 Di Chuy\u1ec3n Tr\u01b0\u1edbc Khi Th\u1ebb M\u1ee9c Ph\u00ed L\u00e0m Nh\u01b0 V\u1eady<\/h2>\n<p>Mandopop v\u01b0\u1ee3t 500 tri\u1ec7u lu\u1ed3ng h\u00e0ng th\u00e1ng tr\u00ean Spotify, t\u0103ng kho\u1ea3ng 45% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u00e0 c\u00e1c qu\u1ed1c gia n\u01a1i n\u00f3 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t l\u00e0 Brazil, \u1ea4n \u0110\u1ed9, Mexico v\u00e0 \u0110\u1ee9c, <a href=\"https:\/\/musically.com\/2023\/09\/27\/mandopop-music-is-generating-500m-streams-a-month-on-spotify\/\">Music Ally b\u00e1o c\u00e1o<\/a>.<\/p>\n<p>Kh\u00f4ng m\u1ed9t trong b\u1ed1n qu\u1ed1c gia \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u00f3i ti\u1ebfng Trung. Kh\u00f4ng m\u1ed9t trong s\u1ed1 ch\u00fang \u0111\u1ecbnh tuy\u1ebfn m\u1ed9t xu th\u00f4ng qua th\u1ebb m\u1ee9c ph\u00ed c\u1ee7a M\u00dcST.<\/p>\n<p>\u0110\u01b0\u1eddng d\u1eabn ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. L\u1edbp <a href=\"https:\/\/newsroom.spotify.com\/2026-05-05\/radar-asia-artists-2026\/\">2026 RADAR Asia<\/a> c\u1ee7a Spotify, \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 5, bao g\u1ed3m t\u00e1m ngh\u1ec7 s\u0129 \u0110\u00e0i Loan, trong \u0111\u00f3 c\u00f3 Lu Yun. Spotify c\u0169ng l\u01b0u \u00fd r\u1eb1ng g\u1ea7n nh\u01b0 m\u1ed9t n\u1eeda trong s\u1ed1 20 ngh\u1ec7 s\u0129 RADAR \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u nh\u1ea5t n\u0103m 2025 \u0111\u1ebfn t\u1eeb Ch\u00e2u \u00c1, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u00f4n ng\u1eef trong Global Top 50 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i gi\u1eefa 2020 v\u00e0 2025.<\/p>\n<p>T\u1ea1i nh\u00e0, Gi\u1ea3i Th\u01b0\u1edfng Golden Melody l\u1ea7n th\u1ee9 37 \u1edf \u0110\u00e0i B\u1eafc v\u00e0o cu\u1ed1i th\u00e1ng 6 \u0111\u00e3 trao Album c\u1ee7a N\u0103m cho Jolin Tsai v\u00ec &#8220;Pleasure&#8221;, v\u1edbi Ayal Komod nh\u1eadn Best Mandarin Male Singer v\u00e0 Sunset Rollercoaster gi\u00e0nh Best Band, <a href=\"https:\/\/www.taipeitimes.com\/News\/taiwan\/archives\/2026\/06\/29\/2003859924\">Taipei Times b\u00e1o c\u00e1o<\/a>. L\u1ec5 trao gi\u1ea3i c\u0169ng trao c\u00e1c h\u1ea1ng m\u1ee5c Tai-gi, Hakka v\u00e0 ng\u00f4n ng\u1eef b\u1ea3n \u0111\u1ecba, bao g\u1ed3m Paiwan.<\/p>\n<p>V\u1ec1 m\u1eb7t khu v\u1ef1c, ti\u1ec1n \u1edf \u0111\u00f3. IFPI \u0111\u1eb7t c\u00e1c doanh thu \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c ghi \u00e2m to\u00e0n c\u1ea7u \u1edf 31,7 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2025, t\u0103ng 6,4%, v\u1edbi Ch\u00e2u \u00c1 t\u0103ng 10,9%, nh\u01b0 <a href=\"https:\/\/www.musicbusinessworldwide.com\/global-recorded-music-revenues-hit-31-7bn-in-2025-up-6-4-yoy-users-of-paid-music-subscriptions-reach-837m\/\">Music Business Worldwide<\/a> b\u00e1o c\u00e1o.<\/p>\n<h2>B\u1ea3n Ph\u00e1t H\u00e0nh \u0110\u00e0i Loan N\u00ean L\u00e0m G\u00ec V\u1ec1 \u0110i\u1ec1u \u0110\u00f3<\/h2>\n<p>ISRC c\u00f3 ngh\u0129a l\u00e0 M\u00e3 Ghi \u00c2m Ti\u00eau Chu\u1ea9n Qu\u1ed1c T\u1ebf, m\u00e3 \u0111\u1ecbnh danh duy nh\u1ea5t cho m\u1ed7i n\u1ec1n t\u1ea3ng bi\u1ebft b\u1ea3n ghi n\u00e0o \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t v\u00e0 ai s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.<\/p>\n<ul>\n<li>\u0110\u0103ng k\u00fd c\u00e1c s\u00e1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 \u0111\u0103ng k\u00fd metadata ghi \u00e2m ri\u00eang bi\u1ec7t. Ch\u00fang l\u00e0 hai lu\u1ed3ng doanh thu v\u00e0 hai quy tr\u00ecnh y\u00eau c\u1ea7u.<\/li>\n<li>Kh\u00f4ng coi KKBOX l\u00e0 t\u00f9y ch\u1ecdn. N\u00f3 v\u1eabn l\u00e0 d\u1ecbch v\u1ee5 duy nh\u1ea5t l\u1edbn nh\u1ea5t \u1edf \u0110\u00e0i Loan, v\u00e0 r\u1ea5t nhi\u1ec1u nh\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u kh\u00f4ng bao gi\u1edd g\u1eedi \u0111\u1ebfn n\u00f3.<\/li>\n<li>Th\u00eam LINE MUSIC v\u00e0 JOOX v\u00e0o danh s\u00e1ch ph\u00e2n ph\u1ed1i cho \u0110\u00e0i Loan, H\u1ed3ng K\u00f4ng v\u00e0 ph\u1ea1m vi \u0110\u00f4ng Nam \u00c1.<\/li>\n<li>Theo d\u00f5i b\u1ea3n \u0111\u1ed3 ng\u01b0\u1eddi nghe c\u1ee7a b\u1ea1n theo l\u00e3nh th\u1ed5. N\u1ebfu Brazil v\u00e0 Mexico \u0111ang leo d\u1ed1c, theo c\u00e1c m\u1ee9c ph\u00ed m\u1ed7i lu\u1ed3ng v\u00e0 logic danh s\u00e1ch ph\u00e1t n\u01a1i \u0111\u00f3 kh\u00e1c v\u1edbi \u0110\u00e0i B\u1eafc.<\/li>\n<li>Kh\u00f3a b\u1ea3ng chia tay tr\u01b0\u1edbc ph\u00e1t h\u00e0nh. C\u00e1c y\u00eau c\u1ea7u xuy\u00ean bi\u00ean gi\u1edbi kh\u00f3 g\u1ee1 r\u1ed1i h\u01a1n nhi\u1ec1u sau khi m\u1ed9t b\u1ea3n nh\u1ea1c xu\u1ea5t hi\u1ec7n tr\u00ean bi\u1ec3u \u0111\u1ed3 n\u01b0\u1edbc ngo\u00e0i.<\/li>\n<\/ul>\n<p>\u0110\u1ecdc li\u00ean quan: <a href=\"https:\/\/interspacemusic.com\/blog\/kkbox-still-owns-more-than-60-of-taiwans-streaming-mandopops-real-money-is-spread-across-a-diaspora\/\">KKBOX v\u1eabn s\u1edf h\u1eefu h\u01a1n 60% ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0110\u00e0i Loan<\/a>, v\u00e0 <a href=\"https:\/\/interspacemusic.com\/blog\/japan-is-the-worlds-no-2-music-market-and-grew-8-9-its-charts-are-81-local-and-most-of-the-money-is-still-a-cd\/\">t\u1ea1i sao bi\u1ec3u \u0111\u1ed3 c\u1ee7a Nh\u1eadt B\u1ea3n \u1edf l\u1ea1i 81% c\u1ee5c b\u1ed9<\/a>.<\/p>\n<p>M\u1ed9t th\u1ebb m\u1ee9c ph\u00ed n\u0103m 2012 b\u1ecb \u0111\u00f3ng b\u0103ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c. Ph\u00e2n ph\u1ed1i cho c\u00e1c d\u1ecbch v\u1ee5 n\u01a1i s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ef1c t\u1ebf \u0111ang x\u1ea3y ra, v\u1edbi c\u00e1c m\u00e3 \u0111\u1ecbnh danh s\u1ea1ch tr\u00ean c\u1ea3 s\u00e1ng t\u00e1c v\u00e0 ghi \u00e2m, l\u00e0 v\u1eady.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u0103n Ph\u00f2ng S\u1edf H\u1eefu Tr\u00ed Tu\u1ec7 c\u1ee7a \u0110\u00e0i Loan \u0111\u00e3 x\u00f3a b\u1ecf c\u00e1c m\u1ee9c ph\u00ed ho\u00e0ng gia ph\u00e1t tr\u1ef1c tuy\u1ebfn OTT m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c c\u1ee7a m\u00ecnh v\u00e0o th\u00e1ng 5 n\u0103m 2025, khi\u1ebfn gi\u1ea5y ph\u00e9p internet \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo l\u1ecbch bi\u1ec3u n\u0103m 2012. Kh\u00e1n gi\u1ea3 Spotify \u0111ang ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a Mandopop hi\u1ec7n n\u1eb1m \u1edf Brazil, Mexico, \u0110\u1ee9c v\u00e0 \u1ea4n \u0110\u1ed9, n\u01a1i ti\u1ec1n xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u01b0\u1eddng ray ghi \u00e2m.","protected":false},"author":3,"featured_media":15900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8602],"tags":[17795,17798,6706,6709,6712,17801],"class_list":["post-15904","post","type-post","status-publish","format-standard","has-post-thumbnail","category-policy-legal-vi","tag-kkbox-vi","tag-mandopop-vi","tag-music-en-vi","tag-royalties-en-vi","tag-spotify-en-vi","tag-taiwan-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0110\u00e0i Loan V\u1eabn C\u1ea5p Ph\u00e9p Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn Internet \u1ede M\u1ee9c Gi\u00e1 2012. 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