{"id":15937,"date":"2026-01-28T06:24:32","date_gmt":"2026-01-28T06:24:32","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/"},"modified":"2026-01-28T06:24:32","modified_gmt":"2026-01-28T06:24:32","slug":"universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/","title":{"rendered":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#8217;engagement des fans en direct"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d&#8217;Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Le canal est dirig\u00e9 par la division cr\u00e9ative interne d&#8217;UMG, \u00b01824, et fera ses d\u00e9buts officiels avec un livestream du tapis rouge de la soir\u00e9e apr\u00e8s les Grammy Awards d&#8217;UMG le dimanche 1er f\u00e9vrier, \u00e0 21h PT. Le lancement signale l&#8217;engagement croissant d&#8217;UMG envers l&#8217;engagement des fans ax\u00e9 sur le num\u00e9rique et le contenu en direct au-del\u00e0 des sc\u00e8nes traditionnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon UMG, Universal Music Live proposera une large gamme de programmation, incluant les lancements de canaux Twitch d&#8217;artistes, les retransmissions de performances en direct, les livestreams ax\u00e9s sur les superfans, et les \u00e9v\u00e9nements interactifs tels que les \u00e9coutes, les activations de marques, et les premi\u00e8res de nouvelles musiques. Le canal accueillera \u00e9galement des interviews d&#8217;artistes \u00e0 distance et des sessions de performances en studio et de conversations produites \u00e0 partir des Universal Music Live Studios \u00e0 Santa Monica, avec des emplacements de studio suppl\u00e9mentaires pr\u00e9vus \u00e0 New York et Nashville.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTyDAenj3Xw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DTyDAenj3Xw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de ses op\u00e9rations am\u00e9ricaines, Universal Music Live collaborera avec des canaux internationaux affili\u00e9s, notamment Nightvision de Universal Music Canada et STOKED de Universal Music Germany, renfor\u00e7ant l&#8217;approche mondiale d&#8217;UMG envers le contenu num\u00e9rique en direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Universal Music Live \u00e9tendra la port\u00e9e de nos \u00e9v\u00e9nements en direct bien au-del\u00e0 de leurs emplacements physiques, ouvrant de nouvelles opportunit\u00e9s pour les fans du monde entier de s&#8217;engager avec les artistes qu&#8217;ils aiment<\/em>\u00bb, a d\u00e9clar\u00e9 Todd Goodwin, Vice-pr\u00e9sident Senior de Culture Marketing et Strat\u00e9gie Cr\u00e9ative chez UMG et chef de \u00b01824. \u00abCette initiative est con\u00e7ue pour am\u00e9liorer l&#8217;exp\u00e9rience des fans en offrant un acc\u00e8s sans pr\u00e9c\u00e9dent et en r\u00e9compensant les partisans les plus d\u00e9di\u00e9s de nos artistes \u00e0 une \u00e9chelle v\u00e9ritablement mondiale.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le livestreaming devenant une partie de plus en plus importante de la promotion d&#8217;artistes et de la connexion avec les fans, Universal Music Live positionne UMG \u00e0 l&#8217;avant-garde de la culture musique-jeux vid\u00e9o, en exploitant l&#8217;\u00e9cosyst\u00e8me interactif de Twitch pour approfondir les relations avec les fans et cr\u00e9er de nouvelles opportunit\u00e9s de mon\u00e9tisation et d&#8217;engagement pour les artistes du monde entier.<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d&#8217;Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.","protected":false},"author":7,"featured_media":4379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3257],"tags":[28373,28376,28379,28382,8261,27940,28385],"class_list":["post-15937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized-fr","tag-1824-fr","tag-live-engagement-fr","tag-todd-goodwin-fr","tag-twitch-fr","tag-umg-fr","tag-united-states-fr","tag-universal-music-live-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#039;engagement des fans en direct<\/title>\n<meta name=\"description\" content=\"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d&#039;Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#039;engagement des fans en direct\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d&#039;Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T06:24:32+00:00\" \/>\n<meta name=\"author\" content=\"Daniel Obembe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Obembe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/\"},\"author\":{\"name\":\"Daniel Obembe\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\"},\"headline\":\"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#8217;engagement des fans en direct\",\"datePublished\":\"2026-01-28T06:24:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/18151242\\\/UML.jpeg?fit=820%2C820&ssl=1\",\"keywords\":[\"1824\",\"Live Engagement\",\"Todd Goodwin\",\"Twitch\",\"UMG\",\"United States\",\"Universal Music Live\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/\",\"name\":\"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l'engagement des fans en direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/18151242\\\/UML.jpeg?fit=820%2C820&ssl=1\",\"datePublished\":\"2026-01-28T06:24:32+00:00\",\"description\":\"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d'Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/18151242\\\/UML.jpeg?fit=820%2C820&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/18151242\\\/UML.jpeg?fit=820%2C820&ssl=1\",\"width\":820,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#8217;engagement des fans en direct\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\",\"name\":\"Daniel Obembe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Daniel Obembe\"},\"description\":\"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/daniel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l'engagement des fans en direct","description":"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d'Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/","og_locale":"en_US","og_type":"article","og_title":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l'engagement des fans en direct","og_description":"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d'Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.","og_url":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-01-28T06:24:32+00:00","author":"Daniel Obembe","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Daniel Obembe","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/"},"author":{"name":"Daniel Obembe","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422"},"headline":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#8217;engagement des fans en direct","datePublished":"2026-01-28T06:24:32+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/"},"wordCount":448,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/01\/18151242\/UML.jpeg?fit=820%2C820&ssl=1","keywords":["1824","Live Engagement","Todd Goodwin","Twitch","UMG","United States","Universal Music Live"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/","url":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/","name":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l'engagement des fans en direct","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/01\/18151242\/UML.jpeg?fit=820%2C820&ssl=1","datePublished":"2026-01-28T06:24:32+00:00","description":"Universal Music Group (UMG) fait un pas majeur dans sa strat\u00e9gie de livestreaming avec le lancement d'Universal Music Live, un nouveau canal Twitch officiel con\u00e7u pour rapprocher les fans des artistes par des exp\u00e9riences immersives en temps r\u00e9el.","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/01\/18151242\/UML.jpeg?fit=820%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/01\/18151242\/UML.jpeg?fit=820%2C820&ssl=1","width":820,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/fr\/universal-music-group-lance-un-nouveau-canal-twitch-pour-elargir-lengagement-des-fans-en-direct\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Universal Music Group lance un nouveau canal Twitch pour \u00e9largir l&#8217;engagement des fans en direct"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422","name":"Daniel Obembe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Daniel Obembe"},"description":"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.","url":"https:\/\/interspacemusic.com\/blog\/author\/daniel\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/01\/18151242\/UML.jpeg?fit=820%2C820&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/15937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=15937"}],"version-history":[{"count":0,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/15937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/4379"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=15937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=15937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=15937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}