{"id":15938,"date":"2026-01-28T06:24:32","date_gmt":"2026-01-28T06:24:32","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/universal-music-group-lanza-nuevo-canal-de-twitch-para-expandir-el-engagement-en-vivo-con-fans\/"},"modified":"2026-08-08T18:36:42","modified_gmt":"2026-08-08T18:36:42","slug":"universal-music-group-lanza-nuevo-canal-de-twitch-para-expandir-el-engagement-en-vivo-con-fans","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/universal-music-group-lanza-nuevo-canal-de-twitch-para-expandir-el-engagement-en-vivo-con-fans\/","title":{"rendered":"Universal Music Group Lanza Nuevo Canal de Twitch para Expandir el Engagement en Vivo con Fans"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Universal Music Group (UMG) est\u00e1 dando un paso importante en su estrategia de transmisi\u00f3n en vivo con el lanzamiento de Universal Music Live, un nuevo canal oficial de Twitch dise\u00f1ado para acercar a los fans a los artistas a trav\u00e9s de experiencias inmersivas y en tiempo real.<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">El canal est\u00e1 liderado por la divisi\u00f3n creativa interna de UMG, \u00b01824, y debutar\u00e1 oficialmente con una transmisi\u00f3n en vivo desde la alfombra roja de la fiesta post-Grammys de UMG el domingo 1 de febrero a las 9 p.m. PT. El lanzamiento se\u00f1ala el creciente compromiso de UMG con el engagement digital-first y el contenido en vivo m\u00e1s all\u00e1 de los escenarios tradicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan UMG, Universal Music Live presentar\u00e1 una amplia gama de programaci\u00f3n, que incluye lanzamientos de canales de Twitch de artistas, retransmisiones de actuaciones en vivo, livestreams enfocados en superfans, y eventos interactivos como escuchas colectivas, activaciones de marca y estrenos de m\u00fasica nueva. El canal tambi\u00e9n albergar\u00e1 entrevistas remotas con artistas y sesiones de actuaci\u00f3n e conversaci\u00f3n en estudio producidas desde \u00b01824 Studios en Santa M\u00f3nica, con ubicaciones de estudio adicionales planeadas en Nueva York y Nashville.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTyDAenj3Xw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a 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570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de sus operaciones en EE.UU., Universal Music Live colaborar\u00e1 con canales internacionales afiliados, incluyendo Nightvision de Universal Music Canada y STOKED de Universal Music Germany, reforzando el enfoque global de UMG hacia el contenido digital en vivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Universal Music Live extender\u00e1 el alcance de nuestros eventos en vivo mucho m\u00e1s all\u00e1 de sus ubicaciones f\u00edsicas, abriendo nuevas oportunidades para que fans alrededor del mundo se conecten con los artistas que aman<\/em>&#8220;, dijo Todd Goodwin, Vicepresidente Senior de Estrategia de Marketing de Cultura y Jefe de \u00b01824 de UMG. &#8220;Esta iniciativa est\u00e1 dise\u00f1ada para elevar la experiencia del fan ofreciendo acceso sin precedentes y recompensando a los seguidores m\u00e1s dedicados de nuestros artistas en una escala verdaderamente global&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la transmisi\u00f3n en vivo convirti\u00e9ndose en una parte cada vez m\u00e1s importante de la promoci\u00f3n de artistas y la conexi\u00f3n con fans, Universal Music Live posiciona a UMG en la vanguardia de la cultura m\u00fasica-y-gaming, aprovechando el ecosistema interactivo de Twitch para profundizar las relaciones con fans y crear nuevas oportunidades de monetizaci\u00f3n y engagement para artistas en todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Group (UMG) est\u00e1 dando un paso importante en su estrategia de transmisi\u00f3n en vivo con el lanzamiento de Universal Music Live, un nuevo canal oficial de Twitch dise\u00f1ado para acercar a los fans a los artistas a trav\u00e9s de experiencias inmersivas y en tiempo real.","protected":false},"author":7,"featured_media":4379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[266,457,267,265,186,244,264],"class_list":["post-15938","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music-news","tag-266","tag-live-engagement","tag-todd-goodwin","tag-twitch","tag-umg","tag-united-states","tag-universal-music-live","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Music Group Lanza Nuevo Canal de Twitch para Expandir el Engagement en Vivo con Fans<\/title>\n<meta name=\"description\" content=\"Universal Music Group (UMG) est\u00e1 dando un paso importante en su estrategia de transmisi\u00f3n en vivo con el lanzamiento de Universal Music Live, un nuevo canal oficial de Twitch dise\u00f1ado para acercar a los fans a los artistas a trav\u00e9s de experiencias inmersivas y en tiempo real.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/es\/universal-music-group-lanza-nuevo-canal-de-twitch-para-expandir-el-engagement-en-vivo-con-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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