{"id":18200,"date":"2026-07-10T11:52:16","date_gmt":"2026-07-10T11:52:16","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/riaa-et-ifpi-proposent-des-labels-de-musique-ia-pour-les-services-de-streaming\/"},"modified":"2026-07-10T11:52:16","modified_gmt":"2026-07-10T11:52:16","slug":"riaa-et-ifpi-proposent-des-labels-de-musique-ia-pour-les-services-de-streaming","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/riaa-et-ifpi-proposent-des-labels-de-musique-ia-pour-les-services-de-streaming\/","title":{"rendered":"RIAA et IFPI proposent des labels de musique IA pour les services de streaming"},"content":{"rendered":"

Une coalition d’organisations de l’industrie musicale a propos\u00e9 un syst\u00e8me normalis\u00e9 d’\u00e9tiquetage des titres sur les services de streaming recourant \u00e0 l’intelligence artificielle<\/a>, dans le but d’offrir aux auditeurs une transparence claire sur le r\u00f4le de l’IA g\u00e9n\u00e9rative dans la musique qu’ils \u00e9coutent.<\/p>\n

L’initiative est men\u00e9e par la Recording Industry Association of America (RIAA)<\/a><\/strong> et la International Federation of the Phonographic Industry (IFPI)<\/a><\/strong>. Elle est \u00e9galement soutenue par la American Association of Independent Music (A2IM)<\/strong>, The Grammys<\/strong>, SAG-Aftra<\/strong>, la Human Artistry Campaign<\/strong>, le Worldwide Independent Network (WIN)<\/strong>, et le groupe europ\u00e9en de labels ind\u00e9pendants Impala<\/strong>.<\/p>\n

Deux badges IA distincts<\/h2>\n

Le syst\u00e8me propos\u00e9 introduit deux badges visuels destin\u00e9s \u00e0 \u00eatre affich\u00e9s \u00e0 c\u00f4t\u00e9 des titres sur les plateformes de streaming. Le premier, r\u00e9serv\u00e9 aux enregistrements enti\u00e8rement g\u00e9n\u00e9r\u00e9s par l’IA, pr\u00e9sente un \u00ab AI \u00bb en majuscules en texte blanc dans un encadr\u00e9 noir. Cette cat\u00e9gorie s’applique lorsque l’IA g\u00e9n\u00e9rative a \u00e9t\u00e9 utilis\u00e9e pour cr\u00e9er l’int\u00e9gralit\u00e9 ou la partie principale des \u00e9l\u00e9ments cr\u00e9atifs d’un enregistrement, y compris les performances vocales principales, les performances instrumentales cl\u00e9s, ou une musique enti\u00e8rement g\u00e9n\u00e9r\u00e9e par prompt.<\/p>\n

Le second badge, destin\u00e9 aux titres assist\u00e9s par l’IA, affiche un \u00ab ai \u00bb en minuscules en texte noir dans un encadr\u00e9 blanc. Il vise les enregistrements cr\u00e9\u00e9s en majeure partie par des humains, o\u00f9 l’IA g\u00e9n\u00e9rative n’a \u00e9t\u00e9 utilis\u00e9e que pour certains \u00e9l\u00e9ments expressifs, et o\u00f9 les humains ont assur\u00e9 la performance vocale principale et les instruments principaux.<\/p>\n

\u00ab Les fans veulent savoir si l’IA g\u00e9n\u00e9rative a \u00e9t\u00e9 utilis\u00e9e dans la musique qu’ils \u00e9coutent, et de quelle mani\u00e8re. Compte tenu de l’importance de l’art humain et de l’authenticit\u00e9 pour les amoureux de la musique du monde entier, ces \u00e9tiquettes offriront une approche imm\u00e9diatement compr\u00e9hensible et facilement adaptable en mati\u00e8re de transparence \u00bb, ont d\u00e9clar\u00e9 la directrice g\u00e9n\u00e9rale de l’IFPI, Victoria Oakley<\/strong>, et le pr\u00e9sident et directeur g\u00e9n\u00e9ral de la RIAA, Mitch Glazier<\/strong>, dans une d\u00e9claration conjointe.<\/p><\/blockquote>\n

Les \u00e9tiquettes IA d\u00e9j\u00e0 en place sur les plateformes de streaming<\/h2>\n

Plusieurs grands services de streaming ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 leurs propres approches en mati\u00e8re de divulgation de l’IA. Spotify<\/strong> a lanc\u00e9 en avril un syst\u00e8me de cr\u00e9dits de transparence en version b\u00eata, permettant aux artistes d’indiquer comment l’IA a \u00e9t\u00e9 utilis\u00e9e pour des contributions sp\u00e9cifiques telles que les voix, les paroles et la production. L’entreprise affirme que des dizaines de milliers de ces cr\u00e9dits sont d\u00e9sormais soumis chaque jour.<\/p>\n

Apple Music<\/strong> a introduit des balises de transparence en mars, exigeant des labels et des distributeurs qu’ils divulguent l’utilisation de l’IA dans les visuels, les titres, les compositions et les clips vid\u00e9o. Tidal<\/strong> et Deezer<\/strong> utilisent tous deux une technologie propri\u00e9taire pour identifier et \u00e9tiqueter la musique g\u00e9n\u00e9r\u00e9e par l’IA, Tidal indiquant qu’elle s’attend \u00e0 ce que les distributeurs de contenu identifient le contenu g\u00e9n\u00e9r\u00e9 par l’IA avant qu’il n’atteigne la plateforme.<\/p>\n

R\u00e9actions de l’industrie et besoins en m\u00e9tadonn\u00e9es<\/h2>\n

Il reste \u00e0 d\u00e9terminer si des services de streaming se sont engag\u00e9s \u00e0 adopter les badges propos\u00e9s. Graham Davies<\/strong>, directeur g\u00e9n\u00e9ral de la Digital Media Association (DiMA)<\/strong>, a accueilli l’annonce avec prudence, en soulignant l’importance de m\u00e9tadonn\u00e9es IA d\u00e9taill\u00e9es.<\/p>\n

\u00ab La DiMA a longtemps plaid\u00e9 pour que les cr\u00e9ateurs, les propri\u00e9taires et les distributeurs de musique fournissent des m\u00e9tadonn\u00e9es exactes et actualis\u00e9es sur toute la musique publi\u00e9e et distribu\u00e9e aux services de streaming. Nous suivons de pr\u00e8s l’annonce d’aujourd’hui et attendons avec int\u00e9r\u00eat de recevoir des m\u00e9tadonn\u00e9es IA plus d\u00e9taill\u00e9es et plus pr\u00e9cises, qui renforceront notre capacit\u00e9 \u00e0 offrir aux fans la transparence qu’ils m\u00e9ritent \u00bb, a d\u00e9clar\u00e9 Davies. \u00ab Nos membres attendent avec impatience de continuer \u00e0 travailler avec les labels, les producteurs, les artistes et les distributeurs, ainsi qu’avec les autres acteurs de l’industrie et les organismes de normalisation tels que DDEX<\/a>, afin de b\u00e2tir une cha\u00eene d’approvisionnement fiable dans laquelle les consommateurs peuvent avoir confiance. \u00bb<\/p><\/blockquote>\n

Le Digital Data Exchange (DDEX)<\/strong>, organisme de normalisation des m\u00e9tadonn\u00e9es musicales, n’est actuellement pas impliqu\u00e9 dans le syst\u00e8me d’\u00e9tiquetage propos\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Des organisations de l’industrie musicale, men\u00e9es par la RIAA et l’IFPI, ont propos\u00e9 un syst\u00e8me \u00e0 deux badges pour \u00e9tiqueter les titres g\u00e9n\u00e9r\u00e9s par l’IA et assist\u00e9s par l’IA sur les plateformes de streaming.","protected":false},"author":3,"featured_media":7228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[7142,6767,6974,21793,7151,9489],"class_list":["post-18200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","tag-ai-fr","tag-ifpi-fr","tag-music-industry-fr","tag-riaa-fr","tag-streaming-fr","tag-transparency-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nRIAA 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