{"id":19747,"date":"2026-09-03T00:00:00","date_gmt":"2026-09-03T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/sm-entertainment-and-tencent-music-launch-beijing-joint-venture-ste\/"},"modified":"2026-09-03T00:00:00","modified_gmt":"2026-09-03T00:00:00","slug":"sm-entertainment-and-tencent-music-launch-beijing-joint-venture-ste","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/sm-entertainment-and-tencent-music-launch-beijing-joint-venture-ste\/","title":{"rendered":"SM Entertainment and Tencent Music Launch Beijing Joint Venture STE"},"content":{"rendered":"<p><a href=\"https:\/\/www.smtown.com\"><strong>SM Entertainment<\/strong><\/a>, a South Korean K-pop company, and <a href=\"https:\/\/www.tencentmusic.com\"><strong>Tencent Music<\/strong><\/a> (TME), China\u2019s main streaming service provider, have launched a Beijing-based joint venture named <strong>STE<\/strong> to develop artists for the greater China market.<\/p>\n<p>The new company will handle auditions, artist selection, and management of new music groups in China. It will also oversee China management for three SM artists:<\/p>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/NCT_Dream\"><strong>NCT DREAM<\/strong><\/a>&#8216;s Renjun<\/li>\n<li><strong>WayV<\/strong>&#8216;s Yangyang<\/li>\n<li><strong>WayV<\/strong>&#8216;s Xiaojun<\/li>\n<\/ul>\n<p><strong>Zhoumi<\/strong>, a Chinese artist and member of Super Junior-M, will serve as CEO of STE.<\/p>\n<blockquote><p>\u201cI am delighted to serve as the representative of this joint venture, which was born from the solid trust and strategic vision between SM and TME. I will perfectly combine SM\u2019s unrivaled strengths in IP and content production with the unique characteristics of the Greater China market to showcase differentiated content and generate meaningful results as a bridge between the two companies.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"SM Entertainment and Tencent Music have launched Beijing-based joint venture STE to develop artists for the greater China market.","protected":false},"author":7,"featured_media":19748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[516],"tags":[713,253,841,538,45085,540],"class_list":["post-19747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture-lifestyle","tag-artist-management","tag-china","tag-joint-venture","tag-k-pop","tag-sm-entertainment","tag-tencent-music","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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