{"id":20131,"date":"2026-09-14T00:00:00","date_gmt":"2026-09-14T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/live-nation-30-of-top-50-tours-by-non-english-speaking-artists\/"},"modified":"2026-09-14T18:00:56","modified_gmt":"2026-09-14T18:00:56","slug":"live-nation-30-of-top-50-tours-by-non-english-speaking-artists","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/live-nation-30-of-top-50-tours-by-non-english-speaking-artists\/","title":{"rendered":"Live Nation: 30% of Top 50 Tours by Non-English-Speaking Artists"},"content":{"rendered":"<p>Non-English-speaking artists now account for 30% of <strong><a href=\"https:\/\/www.livenationentertainment.com\">Live Nation<\/a><\/strong>&#8216;s 50 largest tours, up from 8% before the pandemic, Chief Financial Officer <strong>Joe Berchtold<\/strong> said at the Goldman Sachs Communacopia and Technology Conference.<\/p>\n<p>Berchtold said the company expects that share to exceed 50% and plans to increase <a href=\"https:\/\/interspacemusic.com\/blog\/live-nation-names-3000-capacity-singapore-venue-grange-house\/\">arena investment in international markets<\/a>. He said 47 of 75 international city markets have an arena suitable for these tours, including:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<ul>\n<li>Rome<\/li>\n<li>Istanbul<\/li>\n<li>Frankfurt<\/li>\n<li>Seoul<\/li>\n<li>Tokyo<\/li>\n<li>Manila<\/li>\n<li>Sao Paulo<\/li>\n<li>Rio<\/li>\n<li>Lima<\/li>\n<\/ul>\n<p>&#8220;The vast, vast majority of our Venue Nation strategy with the arenas and other large venues is in international markets,&#8221; Berchtold said. &#8220;Arenas are our number one priority. So arenas, particularly in Europe and Asia, Latin America.&#8221;<\/p>\n<p>Live Nation set a goal last year to host 225 million fans worldwide at shows in 2026; it has reached 175 million so far.<\/p>\n<p>Berchtold added: &#8220;The number one artist post-COVID has been <strong><a href=\"https:\/\/open.spotify.com\/artist\/4q3ewBCX7sLwd24euuV69X\">Bad Bunny<\/a><\/strong>, selling out stadiums globally. You&#8217;ve got <a href=\"https:\/\/en.wikipedia.org\/wiki\/K-pop\">K-pop<\/a>, which has been a huge phenomenon, and Latin in general. The number two genre in Brazil is country music, so you&#8217;re seeing the explosion of artists; what used to be a local or regional genre is now truly global.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Live Nation CFO Joe Berchtold said non-English-speaking artists now account for 30% of the company&#8217;s 50 biggest tours, up from 8% before the 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