{"id":20185,"date":"2026-09-15T17:31:33","date_gmt":"2026-09-15T17:31:33","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/live-nation-report-concert-tickets-are-the-new-airline-miles\/"},"modified":"2026-09-16T01:07:43","modified_gmt":"2026-09-16T01:07:43","slug":"live-nation-report-concert-tickets-are-the-new-airline-miles","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/live-nation-report-concert-tickets-are-the-new-airline-miles\/","title":{"rendered":"Live Nation Report: Concert Tickets Are the New Airline Miles"},"content":{"rendered":"

Live Nation<\/a><\/strong>\u2019s new Return to Real<\/strong> report argues that access to live music is becoming a loyalty currency, with brands using ticket inventory and venue perks to attract and retain customers.<\/p>\n

Survey findings<\/h2>\n

The report draws on a global survey of 40,000 respondents aged 18 to 54 across 15 countries. It finds that live music ranks as the world\u2019s favorite form of entertainment, ahead of sports and sex.<\/p>\n

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Among music fans, 93% say they crave real experiences over digital listening, and 80% say they would rather spend money on experiences than objects.<\/p>\n

Loyalty programs shift toward access<\/h2>\n

Traditional loyalty programs have been built around transactions, such as earning points for purchases that can be exchanged for items with a dollar value. Live Nation\u2019s research found that 66% of respondents engage with loyalty programs more than they did a year ago, while 64% feel less loyal to individual brands and 71% say most programs feel the same.<\/p>\n

Brands have found that helping customers get closer to an artist can be more effective than another checkout incentive. Current partnerships include:<\/p>\n