{"id":20286,"date":"2026-09-16T13:31:53","date_gmt":"2026-09-16T13:31:53","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/impala-releases-digital-marketing-guides-for-independent-labels\/"},"modified":"2026-09-18T14:00:45","modified_gmt":"2026-09-18T14:00:45","slug":"impala-releases-digital-marketing-guides-for-independent-labels","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/impala-releases-digital-marketing-guides-for-independent-labels\/","title":{"rendered":"IMPALA Releases Digital Marketing Guides for Independent Labels"},"content":{"rendered":"

IMPALA<\/strong>, the Independent Music Companies Association, has released two reports on digital marketing for independent record labels as part of its Digital Forward project, co-funded by the European Union<\/a>.<\/p>\n

The publications mark the third edition of the association’s digital marketing report series. One report addresses campaign planning and execution; the other covers measurement and reporting.<\/p>\n

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What the reports cover<\/h2>\n

The first report examines where campaign planning starts, how budgets are formed and allocated, and how plans may change based on data. The second looks at what to track, how to set a baseline, what attribution can and cannot show about marketing activity versus streaming performance, and what labels can expect from distributors and other partners.<\/p>\n

The double release follows earlier IMPALA work on off-platform and on-platform digital marketing<\/a>.<\/p>\n

Webinar line-ups<\/h2>\n

IMPALA also hosted two webinars earlier this year. The first, on campaign planning, strategy and execution, took place on 28 May 2026 with:<\/p>\n