{"id":20722,"date":"2026-09-28T00:00:00","date_gmt":"2026-09-28T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/"},"modified":"2026-09-28T00:00:00","modified_gmt":"2026-09-28T00:00:00","slug":"umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/","title":{"rendered":"UMG Hires \u00d2scar Celma as SVP, Applied AI and Machine Learning"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.universalmusic.com\">Universal Music Group (UMG)<\/a><\/strong> <a href=\"https:\/\/interspacemusic.com\/blog\/music-industry-hires-warner-music-csdem-socan-and-more\/\">has appointed<\/a> <strong>\u00d2scar Celma<\/strong>, previously an engineering director at <strong><a href=\"https:\/\/www.spotify.com\">Spotify<\/a><\/strong>, as senior vice president of applied artificial intelligence (AI) and machine learning (ML).<\/p>\n<p>Celma will oversee machine learning and AI initiatives across UMG\u2019s global operations and report to <strong>Hannah Poferl<\/strong>, the company\u2019s chief data officer.<\/p>\n<p>At Spotify, Celma contributed to AI-driven listening features including Daylist, AI DJ, and Jam. Before that, he led machine learning and product analytics at global editorial publisher <strong>Cond\u00e9 Nast<\/strong>.<\/p>\n<p>The appointment follows UMG\u2019s licensing agreement with <a href=\"https:\/\/interspacemusic.com\/blog\/machine-unlearning-research-hub-launches-to-challenge-ai-music-deletion-promises\/\">AI music<\/a> company <strong><a href=\"https:\/\/elevenlabs.io\">ElevenLabs<\/a><\/strong>.<\/p>\n<blockquote><p>\u201c\u00d2scar brings a unique blend of quantitative and product experience, deep expertise in AI, and a love of music. He\u2019s built teams that have delivered and knows how to turn data at scale into useful insights. With the breadth and depth of UMG\u2019s data, there\u2019s enormous potential for him to help our teams do more for our artists.\u201d<\/p><\/blockquote>\n<p>Poferl said.<\/p>\n<blockquote><p>\u201cI\u2019ve spent much of my career exploring how technology can serve artists, songwriters and music fans. It\u2019s an exciting time to join Universal Music Group, given its industry leadership in using AI to expand what\u2019s creatively and commercially possible. I look forward to working with Hannah and leaders across UMG to advance our AI and machine learning capabilities to support human artistry.\u201d<\/p><\/blockquote>\n<p>Celma said.<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Group has appointed former Spotify engineering director \u00d2scar Celma as senior vice president of applied AI and machine learning.","protected":false},"author":7,"featured_media":20723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[513],"tags":[170,48107,48105,774,112,217],"class_list":["post-20722","post","type-post","status-publish","format-standard","has-post-thumbnail","category-careers-people","tag-ai","tag-executive-hire","tag-machine-learning","tag-music-technology","tag-spotify","tag-universal-music-group","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d2scar Celma Joins UMG as SVP Applied AI<\/title>\n<meta name=\"description\" content=\"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d2scar Celma Joins UMG as SVP Applied AI\" \/>\n<meta property=\"og:description\" content=\"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-28T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/09\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2112\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Obembe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Obembe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/\"},\"author\":{\"name\":\"Daniel Obembe\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\"},\"headline\":\"UMG Hires \u00d2scar Celma as SVP, Applied AI and Machine Learning\",\"datePublished\":\"2026-09-28T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/28230144\\\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1\",\"keywords\":[\"AI\",\"executive hire\",\"machine learning\",\"music technology\",\"Spotify\",\"Universal Music Group\"],\"articleSection\":[\"Careers &amp; People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/\",\"name\":\"\u00d2scar Celma Joins UMG as SVP Applied AI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/28230144\\\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1\",\"datePublished\":\"2026-09-28T00:00:00+00:00\",\"description\":\"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/28230144\\\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/28230144\\\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1\",\"width\":2112,\"height\":1140,\"caption\":\"Portrait of \u00d2scar Celma, newly appointed senior vice president of applied AI and machine learning at Universal Music Group.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UMG Hires \u00d2scar Celma as SVP, Applied AI and Machine Learning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\",\"name\":\"Daniel Obembe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Daniel Obembe\"},\"description\":\"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/daniel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00d2scar Celma Joins UMG as SVP Applied AI","description":"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/","og_locale":"en_US","og_type":"article","og_title":"\u00d2scar Celma Joins UMG as SVP Applied AI","og_description":"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.","og_url":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-09-28T00:00:00+00:00","og_image":[{"width":2112,"height":1140,"url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/09\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","type":"image\/png"}],"author":"Daniel Obembe","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Daniel Obembe","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/"},"author":{"name":"Daniel Obembe","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422"},"headline":"UMG Hires \u00d2scar Celma as SVP, Applied AI and Machine Learning","datePublished":"2026-09-28T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/"},"wordCount":233,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/09\/28230144\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","keywords":["AI","executive hire","machine learning","music technology","Spotify","Universal Music Group"],"articleSection":["Careers &amp; People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/","url":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/","name":"\u00d2scar Celma Joins UMG as SVP Applied AI","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/09\/28230144\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","datePublished":"2026-09-28T00:00:00+00:00","description":"UMG has hired former Spotify engineering director \u00d2scar Celma as SVP of applied AI and machine learning to lead AI operations across its global business.","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/09\/28230144\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/09\/28230144\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","width":2112,"height":1140,"caption":"Portrait of \u00d2scar Celma, newly appointed senior vice president of applied AI and machine learning at Universal Music Group."},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/umg-hires-oscar-celma-as-svp-applied-ai-and-machine-learning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"UMG Hires \u00d2scar Celma as SVP, Applied AI and Machine Learning"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422","name":"Daniel Obembe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Daniel Obembe"},"description":"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.","url":"https:\/\/interspacemusic.com\/blog\/author\/daniel\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/09\/28230144\/lshZ5tVxYou0yIONKH4kvLeBhGk.png?fit=2112%2C1140&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/20722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=20722"}],"version-history":[{"count":0,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/20722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/20723"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=20722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=20722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=20722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}