The major label created this role for the experienced entertainment partnerships executive<\/p>\n
Universal Music Group (UMG) <\/strong>has added a new position in its C-suite: President, Global Brands and Commercial Partnerships. The first person to hold this position is Libby Bush<\/strong>, former Global Head of Entertainment Partnerships at Creative Artists Agency (CAA)<\/strong>.<\/p>\n Bush will oversee collaborations across UMG\u2019s global brands, media, and commercial partnerships.<\/p>\n This includes UMG\u2019s in-house brand partnerships network, UMG for Brands (UMGFB)<\/strong>.<\/p>\n Bush will officially take on the role in November and report to UMG\u2019s Chief Operating Officer, Boyd Muir<\/strong>.<\/p>\n Bush founded CAA\u2019s entertainment partnerships branch.<\/p>\n She came on board the major agency when CAA acquired Tandem Entertainment<\/strong>, the entertainment partnerships firm Bush founded.<\/p>\n Bush: \u201cMusic has never been more central to culture, and what artists can build around it has never been bigger. Today\u2019s artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love.\u201d<\/p>\n Muir: \u201cAs the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media and commercial partnerships together under Libby\u2019s leadership will help extend our artists\u2019 reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world\u2019s most influential voices.”<\/p>\n This article was written with information sourced from Music Week.<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Group has appointed Libby Bush as its new President of Global Brands and Commercial Partnerships to oversee global media collaborations.","protected":false},"author":7,"featured_media":20817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[513],"tags":[],"class_list":["post-20816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-careers-people","cs-entry","cs-video-wrap"],"yoast_head":"\n