Gunna will be CEO, and he\u2019s already signed three Atlanta-based artists<\/p>\n
Prominent Atlanta rapper Gunna <\/strong>has announced the launch of SB the Label<\/strong> under the Atlantic Music Group (AMG) <\/strong>umbrella. Gunna, real name Sergio Giavanni Kitchens, will be the new music company\u2019s CEO, and he\u2019s already signed three Atlanta artists: Casper Bluff, Nechie, and Dracc.<\/p>\n Kitchens has a longstanding history with Warner Music Group (WMG)<\/strong>, AMG\u2019s parent company.<\/p>\n He signed to Young Thug\u2019s YSL <\/strong>in 2016. YSL is a subsidiary of 300 Entertainment<\/strong>, which is part of WMG.<\/p>\n Kitchens: \u201cSB the Label represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I\u2019m headed next.\u201d<\/p>\n Atlantic Music Group Chairman and CEO Elliot Grainge<\/strong>: \u201cIt\u2019s impossible to overstate Gunna\u2019s influence on this generation of hip-hop and music as a whole. We\u2019re grateful and honored that he\u2019s chosen AMG as his partner to bring this endeavor to music fans.\u201d<\/p>\n This article was written with information sourced from Variety.<\/p>\n","protected":false},"excerpt":{"rendered":"Atlanta rapper Gunna has launched SB the Label under Atlantic Music Group, taking on the role of CEO and signing three new artists to the roster.","protected":false},"author":6,"featured_media":21113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[516],"tags":[],"class_list":["post-21112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture-lifestyle","cs-entry","cs-video-wrap"],"yoast_head":"\n