{"id":21335,"date":"2026-10-07T14:08:54","date_gmt":"2026-10-07T14:08:54","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/believe-names-adriana-sein-president-for-the-americas\/"},"modified":"2026-10-07T14:08:54","modified_gmt":"2026-10-07T14:08:54","slug":"believe-names-adriana-sein-president-for-the-americas","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/believe-names-adriana-sein-president-for-the-americas\/","title":{"rendered":"Believe Names Adriana Sein President for the Americas"},"content":{"rendered":"<p><strong>Believe<\/strong> has appointed <strong>Adriana Sein<\/strong> president for the Americas, creating a role overseeing its operations in the United States, Canada and Latin America. The appointment puts the former ADA executive in charge of regional expansion and the company&#8217;s Label &amp; Artist Solutions business.<\/p>\n<p>The French company announced the appointment on October 6. Sein will report to <strong>Romain Vivien<\/strong>, Believe&#8217;s global head of music; the company has not specified her start date.<\/p>\n<h2>Responsibilities across the Americas<\/h2>\n<p>Sein will lead Believe&#8217;s commercial operations in North and South America and oversee Label &amp; Artist Solutions. Her remit includes expansion in the United States, which Believe describes as the world&#8217;s largest music market, and direct responsibility for its businesses in Canada and Latin America.<\/p>\n<p>Vivien said: \u201cAdriana is a successful senior executive with an outstanding track record in the global music industry. Her experience across multiple markets and her deep understanding of both distribution and artist development, combined with a strong strategic vision, make her the best person to refine our operations, increase our impact and continue growing our business in the Americas.\u201d<\/p>\n<p>He described her appointment as \u201cevidence of our continued investment in the region, particularly in the United States\u201d.<\/p>\n<h2>Experience at ADA, Columbia and Ultra<\/h2>\n<p>Sein joins from <strong>ADA<\/strong>, <a href=\"https:\/\/www.wmg.com\">Warner Music Group<\/a>&#8216;s distribution and services arm for independents, where she was senior vice president and global head of artist and market development.<\/p>\n<p>She led distribution in Europe, the Middle East and Africa (EMEA) and Latin America, alongside global marketing and client partnerships, including in the United States.<\/p>\n<p>She also led ADA&#8217;s entry into new markets through what Believe describes as \u201cmultimillion\u201d integrations and partnerships in the Middle East, North Africa and sub-Saharan Africa.<\/p>\n<p>Sein joined ADA in 2021 as its international head, based in New York. Previously, she was international vice president at <strong><a href=\"https:\/\/www.columbiarecords.com\">Columbia Records<\/a><\/strong>.<\/p>\n<p>At <strong>Ultra Records<\/strong>, she established the label&#8217;s international division and coordinated the global rollout of its joint venture with Sony Music.<\/p>\n<p>Sein linked her appointment to Believe&#8217;s twentieth anniversary: \u201cOver the last 20 years, Believe has built a differentiated global platform with independent artists, labels and entrepreneurs at its centre. I am excited to join the company at such a pivotal moment and bring the full strength of that offering to the United States, while accelerating our growth in Latin America and Canada.\u201d<\/p>\n<h2>US launch and regional leadership changes<\/h2>\n<p>In April, Believe launched its Label &amp; Artist Solutions business in the United States, with <strong>Thomas Maxwell<\/strong> as vice president.<\/p>\n<p>It also introduced <strong>AZTEC<\/strong>, its first record-label joint venture in the country, with executive <strong>Az Cohen<\/strong>.<\/p>\n<p>In July, Believe brought its Artist Services and Label &amp; Artist Solutions divisions together under <strong>Elsa Bahamonde Bourgain<\/strong> and appointed <strong><a href=\"https:\/\/interspacemusic.com\/blog\/believe-appoints-marcela-moreira-as-country-director-brazil\/\">Marcela Moreira<\/a><\/strong> director for Brazil.<\/p>\n<h2>Latin American operations and revenue<\/h2>\n<p>Believe has teams in Mexico City, Miami, Bogot\u00e1 and Argentina. Its announcement highlighted the following artists and partnerships:<\/p>\n<ul>\n<li><strong>Los Dos De Tamaulipas<\/strong>, whose track \u201cAy\u00fadame\u201d spent <strong>25 weeks<\/strong> on Spotify&#8217;s Mexico chart.<\/li>\n<li>A partnership with <strong>333 Records<\/strong>, Joss Favela&#8217;s regional Mexican label.<\/li>\n<li>Latin Grammy nominations for <strong>Dillom<\/strong>, <strong>Francisca Valenzuela<\/strong> and the Brazilian funk track \u201cRel\u00edquia do 2T\u201d.<\/li>\n<\/ul>\n<p>In <strong>2024<\/strong>, the latest financial year with detailed public accounts, the Americas generated <strong>151,2 million euros<\/strong> in revenue, up <strong>18%<\/strong>, and accounted for <strong>15,3%<\/strong> of group revenue.<\/p>\n<p>That year, Believe also recorded strong growth in Spain. Its European region excluding France and Germany grew by <strong>23,3%<\/strong>.<\/p>\n<p>Believe delisted in <strong>2025<\/strong> following an offer from a consortium comprising <strong>EQT<\/strong>, <strong>TCV<\/strong> and its founder, <strong>Denis Ladegaillerie<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Believe has appointed former ADA executive Adriana Sein to a newly created Americas presidency overseeing operations in the United States, Canada and Latin America.","protected":false},"author":1,"featured_media":21336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[49139,1169,190,996,36],"class_list":["post-21335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","tag-adriana-sein","tag-artist-services","tag-believe","tag-latin-america","tag-music-distribution","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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