{"id":21409,"date":"2026-10-05T18:30:28","date_gmt":"2026-10-05T18:30:28","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/niva-partners-with-great-american-beer-festival-in-denver\/"},"modified":"2026-10-05T18:30:28","modified_gmt":"2026-10-05T18:30:28","slug":"niva-partners-with-great-american-beer-festival-in-denver","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/niva-partners-with-great-american-beer-festival-in-denver\/","title":{"rendered":"NIVA Partners With Great American Beer Festival in Denver"},"content":{"rendered":"<p>The <strong><a href=\"https:\/\/www.nivassoc.org\/\">National Independent Venue Association (NIVA)<\/a><\/strong> has partnered with the <strong><a href=\"https:\/\/www.brewersassociation.org\/\">Brewers Association<\/a><\/strong> for the <strong><a href=\"https:\/\/www.greatamericanbeerfestival.com\/\">Great American Beer Festival (GABF)<\/a><\/strong>, bringing its Live Independent initiative to the event as it moves outdoors to an independent music venue.<\/p>\n<p>The two-day festival takes place on <strong>October 10 and 11<\/strong> at Denver\u2019s <strong>Levitt Pavilion<\/strong>, a NIVA member.<\/p>\n<h2>Live Independent stage<\/h2>\n<p>As an event sponsor, NIVA will present the Live Independent Mile High Stage. The announced performers are:<\/p>\n<ul>\n<li><strong>Low Cut Connie<\/strong><\/li>\n<li><strong>Pr\u00f3xima Parada<\/strong><\/li>\n<\/ul>\n<p>NIVA Executive Director <strong>Stephen Parker<\/strong> described the partnership as a way for independent music and brewing communities to support each other.<\/p>\n<p>\u201cThrough the Live Independent initiative, NIVA\u2019s mission is to build and strengthen the independent live entertainment ecosystem where independent artists perform, beverages are sold, and fans can have meaningful experiences.\u201d<\/p>\n<h2>Certification and event promotion<\/h2>\n<p>The sponsorship forms part of NIVA\u2019s Live Independent certification program, launched with <strong>Bandsintown<\/strong>. The program promotes independent events, features artist tours in monthly playlists and identifies independent venues through its Live Independent seal.<\/p>\n<p>A first-ever <a href=\"https:\/\/interspacemusic.com\/blog\/niva-launches-live-independent-tour-certification\/\">Live Independent Tour certification program<\/a> was announced last month. Through Live Independent promotion on Bandsintown, <strong>more than 55 million fans<\/strong> have discovered shows and purchased tickets at independent venues and festivals.<\/p>\n<p>GABF\u2019s relocation follows more than four decades of the festival. <strong>Lacey Gautier<\/strong>, the Brewers Association\u2019s Vice President, Events &amp; Sales, said independent breweries, beer and their surrounding community remain central to the event.<\/p>\n<p>Gautier thanked NIVA and Levitt Pavilion for supporting the outdoor format and said the association sees opportunities to explore further connections between independent beer, music and live experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"NIVA will sponsor the Live Independent Mile High Stage at the Great American Beer Festival as the two-day event moves outdoors to Denver\u2019s Levitt Pavilion.","protected":false},"author":7,"featured_media":21410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[49213,49215,596,359,736],"class_list":["post-21409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","tag-brewers-association","tag-great-american-beer-festival","tag-independent-venues","tag-live-music","tag-niva","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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