{"id":21434,"date":"2026-10-08T13:01:47","date_gmt":"2026-10-08T13:01:47","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=21434"},"modified":"2026-10-11T05:32:05","modified_gmt":"2026-10-11T05:32:05","slug":"believe-appoints-adriana-sein-as-president-americas","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/believe-appoints-adriana-sein-as-president-americas\/","title":{"rendered":"Believe Appoints Adriana Sein as President, Americas"},"content":{"rendered":"<p><strong>Believe<\/strong> has appointed <strong>Adriana Sein<\/strong> to the newly created position of President, Americas, giving her responsibility for commercial operations across North and South America. She will oversee its Label and Artist Solutions businesses and direct expansion in the United States, Canada and Latin America.<\/p>\n<p>Sein will report to <strong>Romain Vivien<\/strong>, Believe\u2019s Global Head of Music. Vivien described the appointment as part of the company\u2019s continued investment in the Americas, particularly the United States, and its services for creators, labels and artists.<\/p>\n<h2>Experience in distribution and artist development<\/h2>\n<p>Sein joins from <strong>ADA Music<\/strong>, the independent music distribution and artist services arm of <strong><a href=\"https:\/\/www.wmg.com\/\">Warner Music Group<\/a><\/strong>. She most recently held the position of Senior Vice President and Global Head of Artist and Market Development.<\/p>\n<p>Her responsibilities included ADA\u2019s distribution operations in EMEA (Europe, the Middle East and Africa) and Latin America, as well as global marketing and client partnerships, including in the United States.<\/p>\n<p>Her earlier roles included:<\/p>\n<ul>\n<li>Vice President of International at <strong><a href=\"https:\/\/www.columbiarecords.com\/\">Columbia Records<\/a><\/strong>.<\/li>\n<li>A role at <strong>Ultra Records<\/strong>, where she created its international division and helped oversee the worldwide rollout of its strategic joint venture with <strong>Sony Music<\/strong>.<\/li>\n<\/ul>\n<p>Sein said her priorities at Believe include bringing the company\u2019s offering to the United States, <a href=\"https:\/\/interspacemusic.com\/blog\/believe-appoints-marcela-moreira-as-country-director-brazil\/\">accelerating growth in Latin America<\/a> and Canada, and working with regional teams and partners. She also pointed to independent artists, labels and entrepreneurs as central to the platform Believe has developed over the past <strong>20 years<\/strong>.<\/p>\n<h2>Expansion across the Americas<\/h2>\n<p>Believe recently introduced <strong>AZTEC<\/strong>, a joint venture with <strong>Az Cohen<\/strong>, as it builds its United States presence. It also added <strong>Maxwell<\/strong> to its U.S. team earlier this year.<\/p>\n<p>The company\u2019s expansion in Latin America and Canada includes recent partnerships and signings in Mexico and Canada. Believe is celebrating its <strong>20th anniversary<\/strong> this year.<\/p>\n","protected":false},"excerpt":{"rendered":"Believe has appointed Adriana Sein to the newly created role of President, Americas, overseeing commercial operations and regional expansion.","protected":false},"author":3,"featured_media":21435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[],"class_list":["post-21434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 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