{"id":21540,"date":"2026-10-12T12:31:40","date_gmt":"2026-10-12T12:31:40","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/country-music-association-annonce-cinq-promotions-internes\/"},"modified":"2026-10-12T12:31:40","modified_gmt":"2026-10-12T12:31:40","slug":"country-music-association-annonce-cinq-promotions-internes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/country-music-association-annonce-cinq-promotions-internes\/","title":{"rendered":"Country Music Association annonce cinq promotions internes"},"content":{"rendered":"<p>La <strong><a href=\"https:\/\/www.cmaworld.com\/\">Country Music Association (CMA)<\/a><\/strong> a annonc\u00e9 <strong>cinq promotions internes<\/strong>, attribuant de nouveaux r\u00f4les dans les domaines de l&#8217;\u00e9ducation musicale, du marketing aupr\u00e8s des audiences, de l&#8217;intelligence \u00e9conomique, des partenariats de marque et de la billetterie.<\/p>\n<h2>Direction de la CMA Foundation<\/h2>\n<p><strong>Michelle Kirk<\/strong> est pass\u00e9e de Senior Director \u00e0 Executive Director de la <strong><a href=\"https:\/\/cmafoundation.org\/\">CMA Foundation<\/a><\/strong>, le bras philanthropique de l&#8217;association.<\/p>\n<p>Kirk dirige l&#8217;\u00e9quipe et la strat\u00e9gie de la fondation, supervisant les investissements dans l&#8217;\u00e9ducation musicale, les programmes, le fundraising, les partenariats et l&#8217;impact \u00e0 l&#8217;\u00e9chelle nationale.<\/p>\n<p>Elle travaille avec les enseignants, les partenaires communautaires et l&#8217;industrie de la musique country pour \u00e9largir l&#8217;acc\u00e8s des \u00e9tudiants \u00e0 la musique.<\/p>\n<p>Kirk a rejoint la CMA en <strong>2012<\/strong> en tant que Strategic Partnerships Coordinator, avant de devenir Senior Manager, Strategic Partnerships. Elle a rejoint <strong><a href=\"https:\/\/www.wmeagency.com\/\">WME<\/a><\/strong> en <strong>2015<\/strong> en tant que Brand Partnerships Agent.<\/p>\n<p>Elle est revenue \u00e0 la CMA en <strong>2019<\/strong> en tant que Director, Integrated Marketing, devenant ensuite Senior Director of Integrated Marketing avant de rejoindre la fondation en tant que Senior Director.<\/p>\n<p>Brittany Schaffer, future Chief Executive Officer de la CMA, a salu\u00e9 le travail de Kirk aupr\u00e8s des partenaires \u00e9ducatifs et de l&#8217;industrie de la musique country, qui a permis de renforcer l&#8217;impact de la fondation sur les \u00e9tudiants et les enseignants \u00e0 l&#8217;\u00e9chelle nationale.<\/p>\n<p>L&#8217;adresse de contact de Kirk est mkirk@cmaworld.com.<\/p>\n<h2>Marketing lifecycle<\/h2>\n<p><strong>Sydnie Hickey<\/strong> est pass\u00e9e de Senior Manager, Email Marketing \u00e0 Director, Lifecycle Marketing.<\/p>\n<p>Elle dirigera la strat\u00e9gie de marketing lifecycle de la CMA sur l&#8217;email et les SMS (short message service), en utilisant les donn\u00e9es d&#8217;audience, la segmentation, l&#8217;automatisation et la personnalisation pour orienter les communications aupr\u00e8s du public.<\/p>\n<p>Ses responsabilit\u00e9s incluent la strat\u00e9gie, le design et la direction \u00e9ditoriale, avec des plans d&#8217;engagement soutenant les CMA Awards, le CMA Fest, l&#8217;adh\u00e9sion \u00e0 la CMA et la CMA Foundation.<\/p>\n<p>Le r\u00f4le se concentre sur la croissance de l&#8217;audience, l&#8217;engagement, la conversion et la r\u00e9tention. Hickey continuera \u00e9galement \u00e0 travailler sur le marketing de la billetterie, l&#8217;engagement des fans et les strat\u00e9gies de donn\u00e9es first-party.<\/p>\n<p>Avant de rejoindre la CMA en <strong>2022<\/strong>, elle \u00e9tait Marketing Growth Manager chez Grace Management Group. Son exp\u00e9rience ant\u00e9rieure comprend le marketing de salles au Bon Secours Wellness Arena et \u00e0 l&#8217;University of Rhode Island.<\/p>\n<p>Catherine Frizzell, Vice President, Marketing de la CMA, a salu\u00e9 le travail de Hickey pour avoir d\u00e9velopp\u00e9 le marketing lifecycle sur l&#8217;email, les SMS, la billetterie et l&#8217;engagement des fans, et am\u00e9lior\u00e9 l&#8217;utilisation des donn\u00e9es d&#8217;audience par l&#8217;association.<\/p>\n<p>L&#8217;adresse de contact de Hickey est shickey@cmaworld.com.<\/p>\n<h2>Intelligence \u00e9conomique<\/h2>\n<p><strong>Reuben Schwartz<\/strong> est pass\u00e9 de Senior Manager, Business Intelligence \u00e0 Director, Business Intelligence.<\/p>\n<p>Il continuera \u00e0 diriger l&#8217;entrep\u00f4t de donn\u00e9es de la CMA, le CRM (customer relationship management) et les tableaux de bord, y compris la direction strat\u00e9gique de l&#8217;infrastructure des donn\u00e9es et des proc\u00e9dures op\u00e9rationnelles standard.<\/p>\n<p>Schwartz dirigera \u00e9galement le groupe transversal Data Architecture pour soutenir les d\u00e9cisions fond\u00e9es sur les donn\u00e9es dans toute l&#8217;association.<\/p>\n<p>Il a rejoint la CMA en <strong>2023<\/strong> apr\u00e8s avoir occup\u00e9 le poste de Manager of Business Strategy and Intelligence pour les Nashville Predators. Il a pr\u00e9c\u00e9demment occup\u00e9 des postes d&#8217;analyste chez Finch Brands et MarketCast.<\/p>\n<p>Michael Farris, Vice President, Business Strategy and Insights de la CMA, a indiqu\u00e9 que Schwartz avait d\u00e9velopp\u00e9 les syst\u00e8mes technologiques de donn\u00e9es de l&#8217;association au cours de ses <strong>deux ans et demi<\/strong> pass\u00e9s \u00e0 la CMA.<\/p>\n<p>Farris a \u00e9galement salu\u00e9 le travail de Schwartz pour avoir accompagn\u00e9 l&#8217;utilisation des donn\u00e9es par les diff\u00e9rents d\u00e9partements, tiss\u00e9 des relations entre les \u00e9quipes, g\u00e9r\u00e9 les prestataires et d\u00e9velopp\u00e9 les collaborateurs.<\/p>\n<p>L&#8217;adresse de contact de Schwartz est rschwartz@cmaworld.com.<\/p>\n<h2>Partenariats de marque et billetterie<\/h2>\n<ul>\n<li><strong>Ansley Carlson<\/strong> est pass\u00e9e de Project Manager, Brand Partnerships \u00e0 Account Executive, Brand Partnerships. L&#8217;adresse de contact de Carlson est acarlson@cmaworld.com.<\/li>\n<li><strong>Katie Karl<\/strong> est pass\u00e9e de Manager, Ticketing \u00e0 Senior Manager, Ticketing. L&#8217;adresse de contact de Karl est kkarl@cmaworld.com.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"La Country Music Association a promu cinq collaborateurs au sein de ses \u00e9quipes fondation, marketing, business intelligence, partenariats de marques et 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