{"id":21541,"date":"2026-10-12T12:31:40","date_gmt":"2026-10-12T12:31:40","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/country-music-association-anuncia-cinco-ascensos-de-personal\/"},"modified":"2026-10-12T12:31:40","modified_gmt":"2026-10-12T12:31:40","slug":"country-music-association-anuncia-cinco-ascensos-de-personal","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/country-music-association-anuncia-cinco-ascensos-de-personal\/","title":{"rendered":"Country Music Association anuncia cinco ascensos de personal"},"content":{"rendered":"

La Country Music Association (CMA)<\/a><\/strong> ha anunciado cinco ascensos de personal<\/strong>, asignando nuevos roles en educaci\u00f3n musical, marketing de audiencias, inteligencia de negocios, alianzas de marca y venta de entradas.<\/p>\n

Liderazgo de la CMA Foundation<\/h2>\n

Michelle Kirk<\/strong> ha ascendido de Senior Director a Executive Director de la CMA Foundation<\/a><\/strong>, el brazo filantr\u00f3pico de la asociaci\u00f3n.<\/p>\n

Kirk lidera el equipo y la estrategia de la fundaci\u00f3n, supervisando las inversiones en educaci\u00f3n musical, los programas, la recaudaci\u00f3n de fondos, las alianzas y el impacto a nivel nacional.<\/p>\n

Trabaja con educadores, socios comunitarios y la industria de la m\u00fasica country para ampliar el acceso de los estudiantes a la m\u00fasica.<\/p>\n

Kirk se incorpor\u00f3 a CMA en 2012<\/strong> como Strategic Partnerships Coordinator y luego pas\u00f3 a ser Senior Manager, Strategic Partnerships. En 2015<\/strong> se traslad\u00f3 a WME<\/a><\/strong> como Brand Partnerships Agent.<\/p>\n

Regres\u00f3 a CMA en 2019<\/strong> como Director, Integrated Marketing, posteriormente pas\u00f3 a ser Senior Director of Integrated Marketing antes de incorporarse a la fundaci\u00f3n como Senior Director.<\/p>\n

Brittany Schaffer, Incoming Chief Executive Officer de CMA, atribuy\u00f3 a la labor de Kirk con los socios educativos y la industria de la m\u00fasica country el fortalecimiento del impacto de la fundaci\u00f3n en estudiantes y docentes a nivel nacional.<\/p>\n

La direcci\u00f3n de contacto de Kirk es mkirk@cmaworld.com.<\/p>\n

Marketing de ciclo de vida<\/h2>\n

Sydnie Hickey<\/strong> ha pasado de Senior Manager, Email Marketing a Director, Lifecycle Marketing.<\/p>\n

Liderar\u00e1 la estrategia de marketing de ciclo de vida de CMA en correo electr\u00f3nico y SMS (servicio de mensajes cortos), utilizando datos de audiencia, segmentaci\u00f3n, automatizaci\u00f3n y personalizaci\u00f3n para guiar las comunicaciones con la audiencia.<\/p>\n

Sus responsabilidades incluyen estrategia, dise\u00f1o y direcci\u00f3n de copy, con planes de participaci\u00f3n que respaldan los CMA Awards, CMA Fest, la membres\u00eda de CMA y la CMA Foundation.<\/p>\n

El rol se centra en el crecimiento, la participaci\u00f3n, la conversi\u00f3n y la retenci\u00f3n de audiencias. Hickey tambi\u00e9n continuar\u00e1 trabajando en marketing de entradas, participaci\u00f3n de fans y estrategias de datos de primera parte.<\/p>\n

Antes de unirse a CMA en 2022<\/strong>, fue Marketing Growth Manager en Grace Management Group. Su experiencia anterior incluye marketing de recintos en Bon Secours Wellness Arena y la University of Rhode Island.<\/p>\n

Catherine Frizzell, Vice President, Marketing de CMA, atribuy\u00f3 a Hickey la expansi\u00f3n del marketing de ciclo de vida en correo electr\u00f3nico, SMS, venta de entradas y participaci\u00f3n de fans, as\u00ed como la mejora en el uso de datos de audiencia por parte de la asociaci\u00f3n.<\/p>\n

La direcci\u00f3n de contacto de Hickey es shickey@cmaworld.com.<\/p>\n

Inteligencia de negocios<\/h2>\n

Reuben Schwartz<\/strong> ha ascendido de Senior Manager, Business Intelligence a Director, Business Intelligence.<\/p>\n

Continuar\u00e1 liderando el trabajo de data warehouse, CRM (gesti\u00f3n de relaciones con clientes) y dashboards de CMA, incluida la direcci\u00f3n estrat\u00e9gica de la infraestructura de datos y los procedimientos operativos est\u00e1ndar.<\/p>\n

Schwartz tambi\u00e9n liderar\u00e1 el grupo transversal de Data Architecture para respaldar decisiones basadas en datos en toda la asociaci\u00f3n.<\/p>\n

Se incorpor\u00f3 a CMA en 2023<\/strong> tras desempe\u00f1arse como Manager of Business Strategy and Intelligence para los Nashville Predators. Anteriormente ocup\u00f3 roles de analista en Finch Brands y MarketCast.<\/p>\n

Michael Farris, Vice President, Business Strategy and Insights de CMA, se\u00f1al\u00f3 que Schwartz hab\u00eda desarrollado los sistemas de tecnolog\u00eda de datos de la asociaci\u00f3n durante sus primeros dos a\u00f1os y medio<\/strong> en CMA.<\/p>\n

Farris tambi\u00e9n atribuy\u00f3 a Schwartz el respaldo al uso de datos por parte de los departamentos, la construcci\u00f3n de relaciones entre equipos, la gesti\u00f3n de proveedores y el desarrollo de colegas.<\/p>\n

La direcci\u00f3n de contacto de Schwartz es rschwartz@cmaworld.com.<\/p>\n

Alianzas de marca y venta de entradas<\/h2>\n
    \n
  • Ansley Carlson<\/strong> ha pasado de Project Manager, Brand Partnerships a Account Executive, Brand Partnerships. La direcci\u00f3n de contacto de Carlson es acarlson@cmaworld.com.<\/li>\n
  • Katie Karl<\/strong> ha ascendido de Manager, Ticketing a Senior Manager, Ticketing. La direcci\u00f3n de contacto de Karl es kkarl@cmaworld.com.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"La Country Music Association ha ascendido a cinco empleados dentro de sus equipos de fundaci\u00f3n, marketing, inteligencia de negocios, alianzas de marca y venta de boletos.","protected":false},"author":6,"featured_media":21531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[21852,50124,18717,10576,8653],"class_list":["post-21541","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","tag-cma-es","tag-cma-foundation-es","tag-music-education-es","tag-music-marketing-es","tag-ticketing-es","cs-entry","cs-video-wrap"],"yoast_head":"\nCountry 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