{"id":21548,"date":"2026-10-12T13:18:56","date_gmt":"2026-10-12T13:18:56","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/x-games-partners-with-versa-for-music-bookings\/"},"modified":"2026-10-12T13:18:56","modified_gmt":"2026-10-12T13:18:56","slug":"x-games-partners-with-versa-for-music-bookings","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/x-games-partners-with-versa-for-music-bookings\/","title":{"rendered":"X Games Partners With Versa for Music Bookings"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.xgames.com\/\">X Games<\/a><\/strong> has partnered with talent buying agency <strong><a href=\"https:\/\/versa.la\/\">Versa<\/a><\/strong> to oversee music bookings and entertainment strategy for select MoonPay X Games League events. The agreement supports expanded music programming alongside the league\u2019s action sports competitions.<\/p>\n<h2>Booking responsibilities<\/h2>\n<p>Versa\u2019s responsibilities under the agreement cover:<\/p>\n<ul>\n<li>Artist strategy<\/li>\n<li>Talent sourcing<\/li>\n<li>Negotiations<\/li>\n<li>Bookings<\/li>\n<\/ul>\n<p>The agencies\u2019 work together began at X Games New Orleans, where Versa booked artists for part of the music lineup. Versa will also help book electronic music trio <strong><a href=\"https:\/\/levityofficial.com\/\">Levity<\/a><\/strong> for an upcoming Winter season event in Calgary.<\/p>\n<p>\u201cX Games has always understood that music is part of the culture, not simply an add-on to the competition,\u201d said Toby Benson, Co-Founder of Versa.<\/p>\n<p>\u201cOur role is to help bring the right artists, strategy and execution together so the entertainment feels authentic to the audience and additive to the overall experience. We\u2019re excited to continue building alongside their team.\u201d<\/p>\n<h2>Music in the league format<\/h2>\n<p>X Games introduced the <strong>MoonPay X Games League<\/strong> format in <strong>2026<\/strong>, with year-round, team-based competition and expanded live entertainment. The organization is transitioning to that format.<\/p>\n<p>Bryan Hindin, Counsel for League Operations, Music and Business Affairs at X Games, said the agreement supports plans to increase music\u2019s role at its events.<\/p>\n<p>\u201cAs X Games completes its transition to the MoonPay X Games League, our ambition is twofold: to build the preeminent action sports league in the world and, true to our roots, to be the only one that puts music on equal footing with the competition,\u201d said Hindin.<\/p>\n<p>\u201cVersa is a key partner in bringing that vision to life.\u201d<\/p>\n<h2>Versa\u2019s clients and projects<\/h2>\n<p>Founded by Jace Cohen and Toby Benson, Versa operates globally, providing talent buying and entertainment consulting services to festivals, promoters, venues and brands. The company says it facilitated more than <strong>$100 million<\/strong> in completed talent partnerships over the past year.<\/p>\n<p>Its clients and projects include:<\/p>\n<ul>\n<li><strong>Groove Cruise<\/strong><\/li>\n<li><strong>Same Same But Different<\/strong><\/li>\n<li><strong>High Tide Music Festival<\/strong><\/li>\n<li><strong>S2O<\/strong><\/li>\n<li>International touring projects involving <strong>Imagine Dragons<\/strong> and <strong>Anyma<\/strong><\/li>\n<\/ul>\n<p>Further artist announcements and event details are due at a later date.<\/p>\n","protected":false},"excerpt":{"rendered":"X Games has appointed Versa to support music bookings and entertainment strategy at select MoonPay X Games League events.","protected":false},"author":3,"featured_media":21549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[50164,359,48079,50162,50160],"class_list":["post-21548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","tag-levity","tag-live-music","tag-talent-buying","tag-versa","tag-x-games","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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