{"id":21550,"date":"2026-10-12T13:18:56","date_gmt":"2026-10-12T13:18:56","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/x-games-sassocie-a-versa-pour-la-programmation-musicale\/"},"modified":"2026-10-12T13:18:56","modified_gmt":"2026-10-12T13:18:56","slug":"x-games-sassocie-a-versa-pour-la-programmation-musicale","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/x-games-sassocie-a-versa-pour-la-programmation-musicale\/","title":{"rendered":"X Games s&#8217;associe \u00e0 Versa pour la programmation musicale"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.xgames.com\/\">X Games<\/a><\/strong> s&#8217;est associ\u00e9 \u00e0 l&#8217;agence de booking <strong><a href=\"https:\/\/versa.la\/\">Versa<\/a><\/strong> pour superviser les r\u00e9servations d&#8217;artistes et la strat\u00e9gie divertissement de certains \u00e9v\u00e9nements du MoonPay X Games League. Cet accord soutient l&#8217;\u00e9largissement de la programmation musicale en parall\u00e8le des comp\u00e9titions de sports d&#8217;action de la ligue.<\/p>\n<h2>Responsabilit\u00e9s de booking<\/h2>\n<p>Les responsabilit\u00e9s de Versa dans le cadre de cet accord couvrent :<\/p>\n<ul>\n<li>La strat\u00e9gie artistique<\/li>\n<li>La recherche de talents<\/li>\n<li>Les n\u00e9gociations<\/li>\n<li>Les r\u00e9servations<\/li>\n<\/ul>\n<p>La collaboration entre les deux agences a d\u00e9but\u00e9 lors des X Games New Orleans, o\u00f9 Versa a r\u00e9serv\u00e9 des artistes pour une partie de la programmation musicale. Versa contribuera \u00e9galement \u00e0 la r\u00e9servation du trio de musique \u00e9lectronique <strong><a href=\"https:\/\/levityofficial.com\/\">Levity<\/a><\/strong> pour un \u00e9v\u00e9nement de la saison hivernale \u00e0 venir \u00e0 Calgary.<\/p>\n<p>\u00ab X Games a toujours compris que la musique fait partie de la culture, et qu&#8217;elle n&#8217;est pas simplement un suppl\u00e9ment \u00e0 la comp\u00e9tition \u00bb, a d\u00e9clar\u00e9 Toby Benson, cofondateur de Versa.<\/p>\n<p>\u00ab Notre r\u00f4le est d&#8217;aider \u00e0 r\u00e9unir les bons artistes, la bonne strat\u00e9gie et la bonne ex\u00e9cution pour que le divertissement paraisse authentique au public et vienne enrichir l&#8217;exp\u00e9rience globale. Nous sommes ravis de continuer \u00e0 construire aux c\u00f4t\u00e9s de leur \u00e9quipe. \u00bb<\/p>\n<h2>La musique dans le format de ligue<\/h2>\n<p>X Games a introduit le format <strong>MoonPay X Games League<\/strong> en <strong>2026<\/strong>, avec une comp\u00e9tition par \u00e9quipes toute l&#8217;ann\u00e9e et un divertissement en direct \u00e9largi. L&#8217;organisation est en train de transitionner vers ce format.<\/p>\n<p>Bryan Hindin, conseiller pour les op\u00e9rations de ligue, la musique et les affaires commerciales chez X Games, a indiqu\u00e9 que l&#8217;accord soutient les plans visant \u00e0 accro\u00eetre le r\u00f4le de la musique lors de ses \u00e9v\u00e9nements.<\/p>\n<p>\u00ab Alors que X Games ach\u00e8ve sa transition vers le MoonPay X Games League, notre ambition est double : b\u00e2tir la ligue de sports d&#8217;action la plus prestigieuse au monde et, fid\u00e8les \u00e0 nos racines, \u00eatre la seule \u00e0 placer la musique sur le m\u00eame pied que la comp\u00e9tition \u00bb, a d\u00e9clar\u00e9 Hindin.<\/p>\n<p>\u00ab Versa est un partenaire cl\u00e9 pour donner vie \u00e0 cette vision. \u00bb<\/p>\n<h2>Clients et projets de Versa<\/h2>\n<p>Fond\u00e9e par Jace Cohen et Toby Benson, Versa op\u00e8re \u00e0 l&#8217;\u00e9chelle mondiale, en proposant des services de booking de talents et de conseil en divertissement aux festivals, promoteurs, salles et marques. L&#8217;entreprise affirme avoir facilit\u00e9 plus de <strong>100 millions de dollars<\/strong> de partenariats artistiques conclus au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e.<\/p>\n<p>Ses clients et projets incluent :<\/p>\n<ul>\n<li><strong>Groove Cruise<\/strong><\/li>\n<li><strong>Same Same But Different<\/strong><\/li>\n<li><strong>High Tide Music Festival<\/strong><\/li>\n<li><strong>S2O<\/strong><\/li>\n<li>Des projets de tourn\u00e9es internationales impliquant <strong>Imagine Dragons<\/strong> et <strong>Anyma<\/strong><\/li>\n<\/ul>\n<p>D&#8217;autres annonces d&#8217;artistes et d\u00e9tails sur les \u00e9v\u00e9nements seront communiqu\u00e9s ult\u00e9rieurement.<\/p>\n","protected":false},"excerpt":{"rendered":"X Games a nomm\u00e9 Versa pour appuyer la programmation musicale et la strat\u00e9gie de divertissement lors de certains \u00e9v\u00e9nements de la MoonPay X Games League.","protected":false},"author":3,"featured_media":21549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[48084,50166,7148,50169,50172],"class_list":["post-21550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","tag-achat-de-talents","tag-levity-fr","tag-live-music-fr","tag-versa-fr","tag-x-games-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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