{"id":21551,"date":"2026-10-12T13:18:56","date_gmt":"2026-10-12T13:18:56","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/x-games-se-asocia-con-versa-para-contrataciones-musicales\/"},"modified":"2026-10-12T13:18:56","modified_gmt":"2026-10-12T13:18:56","slug":"x-games-se-asocia-con-versa-para-contrataciones-musicales","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/x-games-se-asocia-con-versa-para-contrataciones-musicales\/","title":{"rendered":"X Games se asocia con Versa para contrataciones musicales"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.xgames.com\/\">X Games<\/a><\/strong> se ha asociado con la agencia de contrataci\u00f3n de talento <strong><a href=\"https:\/\/versa.la\/\">Versa<\/a><\/strong> para supervisar las reservas musicales y la estrategia de entretenimiento para eventos selectos de la MoonPay X Games League. El acuerdo respalda una programaci\u00f3n musical ampliada junto con las competencias de deportes de acci\u00f3n de la liga.<\/p>\n<h2>Responsabilidades de contrataci\u00f3n<\/h2>\n<p>Las responsabilidades de Versa bajo el acuerdo abarcan:<\/p>\n<ul>\n<li>Estrategia de artistas<\/li>\n<li>B\u00fasqueda de talento<\/li>\n<li>Negociaciones<\/li>\n<li>Reservas<\/li>\n<\/ul>\n<p>El trabajo conjunto de las agencias comenz\u00f3 en X Games New Orleans, donde Versa reserv\u00f3 artistas para parte del cartel musical. Versa tambi\u00e9n ayudar\u00e1 a reservar al tr\u00edo de m\u00fasica electr\u00f3nica <strong><a href=\"https:\/\/levityofficial.com\/\">Levity<\/a><\/strong> para un pr\u00f3ximo evento de la temporada de invierno en Calgary.<\/p>\n<p>&#8220;X Games siempre ha entendido que la m\u00fasica es parte de la cultura, no simplemente un complemento de la competencia&#8221;, dijo Toby Benson, cofundador de Versa.<\/p>\n<p>&#8220;Nuestro rol es ayudar a reunir a los artistas, la estrategia y la ejecuci\u00f3n adecuados para que el entretenimiento se sienta aut\u00e9ntico para el p\u00fablico y sume a la experiencia general. Estamos emocionados de seguir construyendo junto a su equipo.&#8221;<\/p>\n<h2>La m\u00fasica en el formato de liga<\/h2>\n<p>X Games introdujo el formato de <strong>MoonPay X Games League<\/strong> en <strong>2026<\/strong>, con una competencia anual por equipos y entretenimiento en vivo ampliado. La organizaci\u00f3n est\u00e1 en transici\u00f3n hacia ese formato.<\/p>\n<p>Bryan Hindin, asesor legal de operaciones de liga, m\u00fasica y asuntos comerciales de X Games, dijo que el acuerdo respalda los planes para incrementar el rol de la m\u00fasica en sus eventos.<\/p>\n<p>&#8220;A medida que X Games completa su transici\u00f3n a la MoonPay X Games League, nuestra ambici\u00f3n es doble: construir la liga de deportes de acci\u00f3n m\u00e1s destacada del mundo y, fieles a nuestras ra\u00edces, ser la \u00fanica que pone la m\u00fasica al mismo nivel que la competencia&#8221;, dijo Hindin.<\/p>\n<p>&#8220;Versa es un socio clave para hacer realidad esa visi\u00f3n.&#8221;<\/p>\n<h2>Clientes y proyectos de Versa<\/h2>\n<p>Fundada por Jace Cohen y Toby Benson, Versa opera a nivel global, brindando servicios de contrataci\u00f3n de talento y consultor\u00eda de entretenimiento a festivales, promotores, recintos y marcas. La empresa afirma que facilit\u00f3 m\u00e1s de <strong>$100 millones<\/strong> en alianzas de talento concretadas durante el \u00faltimo a\u00f1o.<\/p>\n<p>Sus clientes y proyectos incluyen:<\/p>\n<ul>\n<li><strong>Groove Cruise<\/strong><\/li>\n<li><strong>Same Same But Different<\/strong><\/li>\n<li><strong>High Tide Music Festival<\/strong><\/li>\n<li><strong>S2O<\/strong><\/li>\n<li>Proyectos internacionales de giras con <strong>Imagine Dragons<\/strong> y <strong>Anyma<\/strong><\/li>\n<\/ul>\n<p>Se esperan m\u00e1s anuncios de artistas y detalles del evento en una fecha posterior.<\/p>\n","protected":false},"excerpt":{"rendered":"X Games ha designado a Versa para apoyar la contrataci\u00f3n de m\u00fasica y la estrategia de entretenimiento en eventos selectos de la MoonPay X Games League.","protected":false},"author":3,"featured_media":21549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[48087,50176,7286,50179,50182],"class_list":["post-21551","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","tag-compra-de-talento","tag-levity-es","tag-live-music-es","tag-versa-es","tag-x-games-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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