{"id":21568,"date":"2026-10-12T14:35:57","date_gmt":"2026-10-12T14:35:57","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/boo-song-detaille-le-booking-et-le-marketing-au-mothership-de-taos\/"},"modified":"2026-10-12T14:35:57","modified_gmt":"2026-10-12T14:35:57","slug":"boo-song-detaille-le-booking-et-le-marketing-au-mothership-de-taos","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/boo-song-detaille-le-booking-et-le-marketing-au-mothership-de-taos\/","title":{"rendered":"Boo Song d\u00e9taille le booking et le marketing au Mothership de Taos"},"content":{"rendered":"<p><strong>Boo Song<\/strong>, propri\u00e9taire de <strong>The Mothership<\/strong> \u00e0 Taos, au Nouveau-Mexique, combine programmation, marketing et gestion de salle. Song indique que <strong>60 \u00e0 65 %<\/strong> des spectateurs assistant aux tourn\u00e9es nationales viennent de l&#8217;ext\u00e9rieur du comt\u00e9 de Taos.<\/p>\n<h2>Une salle sur le Hondo Mesa<\/h2>\n<p>La salle ind\u00e9pendante se trouve sur le Hondo Mesa, \u00e0 plusieurs kilom\u00e8tres du Rio Grande Gorge, avec vue sur les monts Sangre de Cristo, qui font partie des Rocheuses du Sud. La Earthship Community a construit sa sc\u00e8ne.<\/p>\n<p>La capacit\u00e9 de The Mothership varie selon la configuration :<\/p>\n<ul>\n<li><strong>2 000<\/strong> places debout uniquement.<\/li>\n<li><strong>1 000<\/strong> pour une configuration demi-salle ou partiellement assise.<\/li>\n<li><strong>500<\/strong> pour la sc\u00e8ne lat\u00e9rale.<\/li>\n<\/ul>\n<p>Les artistes qui s&#8217;y sont produits incluent :<\/p>\n<ul>\n<li>Dead South<\/li>\n<li>Shakey Graves<\/li>\n<li>Thievery Corporation<\/li>\n<li>Midland<\/li>\n<li>Beats Antique<\/li>\n<li>SOJA<\/li>\n<li>Lucero<\/li>\n<li>Magic City Hippies<\/li>\n<li>Los Lonely Boys<\/li>\n<li>The Motet<\/li>\n<li>Desert Dwellers<\/li>\n<li>Microwave<\/li>\n<li>Free Throw<\/li>\n<\/ul>\n<p>Taos est une communaut\u00e9 montagneuse isol\u00e9e de <strong>6 500<\/strong> habitants, dot\u00e9e d&#8217;une sc\u00e8ne artistique et musicale bien \u00e9tablie.<\/p>\n<p><a href=\"https:\/\/taospueblo.com\/\">Taos Pueblo<\/a> est un <a href=\"https:\/\/whc.unesco.org\/en\/list\/492\/\">site du patrimoine mondial<\/a> de l&#8217;Organisation des Nations Unies pour l&#8217;\u00e9ducation, la science et la culture (UNESCO) et l&#8217;un des pueblos habit\u00e9s et en activit\u00e9 depuis le plus longtemps au pays.<\/p>\n<h2>Le parcours de Song et ses responsabilit\u00e9s quotidiennes<\/h2>\n<p>Song occupe les fonctions de directeur g\u00e9n\u00e9ral, acheteur de talents et directeur du marketing. Elle d\u00e9tient un dipl\u00f4me conjoint en g\u00e9nie \u00e9lectrique du Honors College de l&#8217;University of Pittsburgh et de Carnegie Mellon.<\/p>\n<p>Le parcours de Song inclut The Soapbox \u00e0 Wilmington, en Caroline du Nord, ainsi que la fondation de Progressive Music Group, parall\u00e8lement \u00e0 l&#8217;achat de talents pour le Hat Factory de Richmond, en Virginie.<\/p>\n<p>Parmi ses autres r\u00f4les, on compte l&#8217;achat de talents pour les clubs du Sud-Est et des Carolines chez Live Nation, l&#8217;\u00e9v\u00e9nementiel et le marketing pour la cha\u00eene de dispensaires de cannabis Pinnacle Emporium, et un travail d&#8217;agent au sein d&#8217;Empire Agency \u00e0 Los Angeles.<\/p>\n<p>Au sein de The Mothership, Song communique avec les agents et les managers, envoie des offres, \u00e9labore et met en \u0153uvre des plans marketing, et r\u00e9sout les probl\u00e8mes li\u00e9s aux spectacles programm\u00e9s.<\/p>\n<p>Les t\u00e2ches li\u00e9es \u00e0 la salle incluent la planification du personnel, la gestion du bar, l&#8217;hospitalit\u00e9, la gestion de la restauration et des boissons, ainsi que l&#8217;externalisation de la main-d&#8217;\u0153uvre. Song analyse \u00e9galement les co\u00fbts des produits et d\u00e9veloppe des canaux de revenus.<\/p>\n<p>L&#8217;entreprise fonctionne \u00e9galement comme une brasserie, et la vente de bi\u00e8re lors d&#8217;\u00e9v\u00e9nements locaux fait partie des responsabilit\u00e9s de Song.<\/p>\n<h2>Un marketing au-del\u00e0 du comt\u00e9 de Taos<\/h2>\n<p>Song utilise une combinaison de promotion num\u00e9rique, radiophonique et sur le terrain pour faire la promotion des spectacles :<\/p>\n<ul>\n<li>Meta, Google et YouTube.<\/li>\n<li>Radio et presse \u00e9crite.<\/li>\n<li>Email via Bandsintown et JamBase.<\/li>\n<li>Une liste d&#8217;emails constitu\u00e9e organiquement via <a href=\"https:\/\/laylo.com\/\">Laylo<\/a>.<\/li>\n<li>Promotion crois\u00e9e au sein du restaurant partenaire Taos Mesa Brewing Taproom.<\/li>\n<li>Une \u00e9quipe de promotion de rue.<\/li>\n<\/ul>\n<p>La promotion r\u00e9gionale cible Albuquerque, Santa Fe et Denver, ainsi que les march\u00e9s du Colorado que Song \u00e9num\u00e8re sous l&#8217;appellation Front Range CO : Durango, Pueblo, Colorado Springs et Alamosa.<\/p>\n<p>Interrog\u00e9e sur le spectacle ou la campagne ayant eu le plus d&#8217;impact, Song a soulign\u00e9 son implication dans chaque \u00e9v\u00e9nement, de la programmation et du marketing \u00e0 l&#8217;installation du bar, en passant par le chargement du mat\u00e9riel des groupes et le r\u00e8glement final.<\/p>\n<h2>Ce que les artistes peuvent fournir<\/h2>\n<p>Song souhaite que les artistes et leurs \u00e9quipes fournissent des <a href=\"https:\/\/interspacemusic.com\/blog\/band-epk-what-to-include-for-bookings-and-music-promotion\/\">supports promotionnels<\/a> et utilisent les donn\u00e9es de leur audience pour soutenir les ventes de billets locales.<\/p>\n<blockquote><p>\u00ab Des supports appropri\u00e9s, y compris des vid\u00e9os et des liners vid\u00e9o. Utilisez les listes d&#8217;emails et les donn\u00e9es des groupes pour promouvoir le spectacle localement. \u00bb<\/p><\/blockquote>\n<p>Song a \u00e9galement insist\u00e9 sur la coordination entre les \u00e9quipes : fournir davantage de supports promotionnels et de messages donne \u00e0 la salle plus de mat\u00e9riel \u00e0 int\u00e9grer dans son marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Boo Song d\u00e9taille la fa\u00e7on dont The Mothership \u00e0 Taos g\u00e8re la programmation de concerts, l&#8217;exploitation de la salle et le marketing ciblant des publics au-del\u00e0 du comt\u00e9 de Taos.","protected":false},"author":6,"featured_media":21567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[50306,50309,7148,30914,50312],"class_list":["post-21568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","tag-boo-song-fr","tag-concert-marketing-fr","tag-live-music-fr","tag-salles-independantes","tag-the-mothership-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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