{"id":21569,"date":"2026-10-12T14:35:57","date_gmt":"2026-10-12T14:35:57","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/boo-song-detalla-el-booking-y-marketing-en-el-mothership-de-taos\/"},"modified":"2026-10-12T14:35:57","modified_gmt":"2026-10-12T14:35:57","slug":"boo-song-detalla-el-booking-y-marketing-en-el-mothership-de-taos","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/boo-song-detalla-el-booking-y-marketing-en-el-mothership-de-taos\/","title":{"rendered":"Boo Song detalla el booking y marketing en el Mothership de Taos"},"content":{"rendered":"<p><strong>Boo Song<\/strong>, propietario de <strong>The Mothership<\/strong> en Taos, Nuevo M\u00e9xico, combina contrataci\u00f3n, marketing y gesti\u00f3n de recintos. Song indica que el <strong>60-65%<\/strong> de los asistentes a conciertos de artistas en gira nacional provienen de fuera del condado de Taos.<\/p>\n<h2>Un recinto en Hondo Mesa<\/h2>\n<p>El recinto independiente se encuentra en Hondo Mesa, a varias millas del ca\u00f1\u00f3n del R\u00edo Grande, con vistas a las monta\u00f1as Sangre de Cristo, parte de las Monta\u00f1as Rocosas del Sur. La comunidad Earthship construy\u00f3 su escenario.<\/p>\n<p>La capacidad de The Mothership var\u00eda seg\u00fan la configuraci\u00f3n:<\/p>\n<ul>\n<li><strong>2,000<\/strong> solo de pie (SRO).<\/li>\n<li><strong>1,000<\/strong> para una configuraci\u00f3n de medio recinto o con asientos parciales.<\/li>\n<li><strong>500<\/strong> para el escenario lateral.<\/li>\n<\/ul>\n<p>Artistas que se han presentado all\u00ed incluyen:<\/p>\n<ul>\n<li>Dead South<\/li>\n<li>Shakey Graves<\/li>\n<li>Thievery Corporation<\/li>\n<li>Midland<\/li>\n<li>Beats Antique<\/li>\n<li>SOJA<\/li>\n<li>Lucero<\/li>\n<li>Magic City Hippies<\/li>\n<li>Los Lonely Boys<\/li>\n<li>The Motet<\/li>\n<li>Desert Dwellers<\/li>\n<li>Microwave<\/li>\n<li>Free Throw<\/li>\n<\/ul>\n<p>Taos es una comunidad monta\u00f1osa remota de <strong>6,500<\/strong> habitantes con una comunidad art\u00edstica y musical consolidada.<\/p>\n<p><a href=\"https:\/\/taospueblo.com\/\">Taos Pueblo<\/a> es un <a href=\"https:\/\/whc.unesco.org\/en\/list\/492\/\">Sitio del Patrimonio Mundial<\/a> de la Organizaci\u00f3n de las Naciones Unidas para la Educaci\u00f3n, la Ciencia y la Cultura (UNESCO) y uno de los pueblos habitados y en funcionamiento m\u00e1s antiguos del pa\u00eds.<\/p>\n<h2>La trayectoria y responsabilidades diarias de Song<\/h2>\n<p>Song se desempe\u00f1a como gerente general, comprador de talento y director de marketing, y posee un t\u00edtulo conjunto del Programa de Honor en Ingenier\u00eda El\u00e9ctrica de la Universidad de Pittsburgh y Carnegie Mellon.<\/p>\n<p>La trayectoria de Song incluye The Soapbox en Wilmington, Carolina del Norte, y la fundaci\u00f3n de Progressive Music Group, adem\u00e1s de la compra de talento para Hat Factory en Richmond, Virginia.<\/p>\n<p>Otros cargos incluyen la compra de talento para clubes del sureste y las Carolinas en Live Nation, eventos y marketing para la cadena de dispensarios de cannabis Pinnacle Emporium, y trabajo como agente en Empire Agency de Los \u00c1ngeles.<\/p>\n<p>En The Mothership, Song se comunica con agentes y m\u00e1nagers, env\u00eda ofertas, desarrolla e implementa planes de marketing y resuelve problemas con los espect\u00e1culos contratados.<\/p>\n<p>Las responsabilidades del recinto incluyen la programaci\u00f3n del personal, la gesti\u00f3n del bar, la hospitalidad, la gesti\u00f3n de alimentos y bebidas, y la externalizaci\u00f3n de mano de obra. Song tambi\u00e9n analiza los costos de los productos y desarrolla canales de ingresos.<\/p>\n<p>El negocio opera como cervecer\u00eda, y la venta de cerveza en eventos de la zona figura entre las responsabilidades de Song.<\/p>\n<h2>Marketing m\u00e1s all\u00e1 del condado de Taos<\/h2>\n<p>Song utiliza una combinaci\u00f3n de promoci\u00f3n digital, radial y presencial para comercializar los espect\u00e1culos:<\/p>\n<ul>\n<li>Meta, Google y YouTube.<\/li>\n<li>Radio y prensa escrita.<\/li>\n<li>Correo electr\u00f3nico a trav\u00e9s de Bandsintown y JamBase.<\/li>\n<li>Una lista de correo construida org\u00e1nicamente a trav\u00e9s de <a href=\"https:\/\/laylo.com\/\">Laylo<\/a>.<\/li>\n<li>Promoci\u00f3n cruzada en el restaurante hermano Taos Mesa Brewing Taproom.<\/li>\n<li>Un equipo de promotores callejeros.<\/li>\n<\/ul>\n<p>La promoci\u00f3n regional se dirige a Albuquerque, Santa Fe y Denver, junto con mercados de Colorado que Song enumera como Front Range CO: Durango, Pueblo, Colorado Springs y Alamosa.<\/p>\n<p>Al pregunt\u00e1rsele qu\u00e9 espect\u00e1culo o campa\u00f1a tuvo mayor impacto, Song se\u00f1al\u00f3 su participaci\u00f3n en cada evento, desde la contrataci\u00f3n y el marketing hasta la configuraci\u00f3n del bar, la carga de los equipos de las bandas y el cierre financiero.<\/p>\n<h2>Lo que los artistas pueden aportar<\/h2>\n<p>Song desea que los artistas y sus equipos proporcionen <a href=\"https:\/\/interspacemusic.com\/blog\/band-epk-what-to-include-for-bookings-and-music-promotion\/\">materiales promocionales<\/a> y utilicen la informaci\u00f3n de su audiencia para respaldar las ventas locales de entradas.<\/p>\n<blockquote><p>&#8220;Materiales adecuados, incluyendo Videos y Video Liners. Utilicen las listas de correo y los datos de las bandas para promocionar el espect\u00e1culo a nivel local.&#8221;<\/p><\/blockquote>\n<p>Song tambi\u00e9n enfatiz\u00f3 la coordinaci\u00f3n del equipo: proporcionar m\u00e1s materiales y mensajes promocionales da al recinto m\u00e1s contenido para incorporar en su marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Boo Song describe c\u00f3mo The Mothership en Taos gestiona la reserva de conciertos, las operaciones del recinto y el marketing hacia audiencias m\u00e1s all\u00e1 del condado de Taos.","protected":false},"author":6,"featured_media":21567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7002],"tags":[50316,50319,7286,30968,50322],"class_list":["post-21569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-es","tag-boo-song-es","tag-concert-marketing-es","tag-live-music-es","tag-salas-independientes","tag-the-mothership-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boo Song detalla el booking y marketing en el Mothership de Taos<\/title>\n<meta name=\"description\" content=\"Boo Song, propietario de The Mothership en Taos, Nuevo M\u00e9xico, combina contrataci\u00f3n, marketing y gesti\u00f3n de recintos. 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