{"id":21641,"date":"2026-10-12T00:00:00","date_gmt":"2026-10-12T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/the-o2-naming-rights-deal-extended-through-2038\/"},"modified":"2026-10-12T00:00:00","modified_gmt":"2026-10-12T00:00:00","slug":"the-o2-naming-rights-deal-extended-through-2038","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/the-o2-naming-rights-deal-extended-through-2038\/","title":{"rendered":"The O2 Naming Rights Deal Extended Through 2038"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.aegworldwide.com\/\">AEG<\/a><\/strong> has renewed its naming rights partnership with telecoms group <strong><a href=\"https:\/\/www.o2.co.uk\/\">O2<\/a><\/strong> for the London venue through <strong>2038<\/strong>. The agreement also expands customers\u2019 access to tickets.<\/p>\n<p>The multi-million-pound renewal covers another <strong>12 years<\/strong> and has been described as the UK\u2019s largest-ever venue naming rights renewal deal.<\/p>\n<p>The original agreement was signed in <strong>2005<\/strong>, two years before the AEG-owned and operated venue opened in <strong>2007<\/strong>.<\/p>\n<p>The extension includes two changes to customer benefits:<\/p>\n<ul>\n<li>The number of tickets available for shows at <strong><a href=\"https:\/\/www.theo2.co.uk\/\">The O2<\/a><\/strong> through Priority Tickets will increase by <strong>50%<\/strong>.<\/li>\n<li>O2 and <strong>Virgin Media<\/strong> broadband customers will gain Priority access to shows at <strong>indigo at The O2<\/strong> for the first time.<\/li>\n<\/ul>\n<p>The venue will mark its <strong>20th anniversary in 2027<\/strong>, with special events set to feature performances by <strong>Maisie Peters<\/strong>, <strong>Jorja Smith<\/strong> and <strong>SOMBR<\/strong>.<\/p>\n<p><strong>Paul Samuels<\/strong>, AEG Global Partnerships President, said: \u201cOver the past two decades, The O2 has become one of the world\u2019s most successful and recognizable entertainment venues, and this landmark agreement ensures we can continue investing in the venue, enhancing the fan experience and setting the standard for premium live entertainment for many years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"AEG and O2 have extended their London venue naming rights partnership through 2038, with expanded ticket access for customers.","protected":false},"author":1,"featured_media":21642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[519],"tags":[43809,359,50399,50397,1338],"class_list":["post-21641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-brand","tag-aeg","tag-live-music","tag-naming-rights","tag-o2","tag-the-o2","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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