{"id":21645,"date":"2026-10-12T17:23:01","date_gmt":"2026-10-12T17:23:01","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/artist-digital-likeness-ai-disputes-put-consent-in-focus\/"},"modified":"2026-10-12T17:23:01","modified_gmt":"2026-10-12T17:23:01","slug":"artist-digital-likeness-ai-disputes-put-consent-in-focus","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/artist-digital-likeness-ai-disputes-put-consent-in-focus\/","title":{"rendered":"Artist Digital Likeness: AI Disputes Put Consent in Focus"},"content":{"rendered":"<p><a href=\"https:\/\/interspacemusic.com\/blog\/ai-music-disputes-5-records-independent-artists-should-keep\/\">Disputes over artificial intelligence (AI) voices and deepfakes<\/a> are putting control of <strong>artist digital likeness<\/strong> in focus. Music companies are taking different approaches to licensing, consent and unauthorized use.<\/p>\n<p><strong>Addison Rae<\/strong> supplied <strong>Epic Games<\/strong> with <strong>ten selfies<\/strong> to create her Fortnite skin, providing facial references without a photoshoot or scan.<\/p>\n<p>The release included two outfits, two emotes and two Jam Tracks, alongside her in-game avatar. Such digital representations raise questions about who can create them, authorize their use and control subsequent applications.<\/p>\n<h2>Disputes over identities and voices<\/h2>\n<p><strong>Jason Isbell<\/strong> and other musicians sued <strong>Suno<\/strong> this year over artists&#8217; identities being used in AI-generated music.<\/p>\n<p>Suno says it blocks artist names. The lawsuit alleges that inserting spaces between letters, as in \u201ct a y l o r s w i f t\u201d, circumvents that restriction.<\/p>\n<p><strong>deadmau5<\/strong> discovered an AI-generated video on another DJ&#8217;s Instagram account that depicted him endorsing that DJ&#8217;s music. The deepfake used existing footage.<\/p>\n<p>The viral track <strong>\u201cI Run\u201d<\/strong> featured vocals resembling <strong>Jorja Smith<\/strong>, although she had not recorded them. Her label spent weeks seeking compensation for the use of her voice.<\/p>\n<p>The label also argued that it would seek a share of songwriting credit if AI had generated the lyrics or melody, rather than solely imitating Smith&#8217;s voice.<\/p>\n<h2>Labels take different licensing paths<\/h2>\n<p>The three largest labels have adopted different responses to AI-generated music and artist likeness use:<\/p>\n<ul>\n<li><strong>Universal<\/strong> has combined litigation with licensing, suing Suno while settling with <strong>Udio<\/strong> and establishing a licensing arrangement.<\/li>\n<li><strong>Sony<\/strong> has pursued <a href=\"https:\/\/interspacemusic.com\/blog\/distrokid-artists-report-takedowns-following-umg-copyright-lawsuit\/\">takedowns<\/a> of unauthorized AI tracks and litigation rather than entering licensing deals.<\/li>\n<li><strong>Warner<\/strong> has pursued agreements with opt-in provisions that allow participating artists to authorize specified uses of their voices and likenesses.<\/li>\n<\/ul>\n<p>Ownership of a recording does not automatically confer rights over every use of the voice or face associated with it.<\/p>\n<p>Most of these agreements are negotiated privately, limiting public scrutiny of when artist permission is required and how digital representations can be used after approval.<\/p>\n<h2>Consent, reuse and contract limits<\/h2>\n<p>In <strong>2024<\/strong>, the <strong>Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA)<\/strong> reached an agreement with <strong>Replica Studios<\/strong> covering the creation and use of AI voices.<\/p>\n<p>Its publicly available terms require:<\/p>\n<ul>\n<li>Informed consent before a voice model is created.<\/li>\n<li>Additional permission before the model is used in a new project.<\/li>\n<li>A licence that expires unless the performer agrees to renew it.<\/li>\n<\/ul>\n<p>Artist opt-in provisions address permission, but also leave a separate question: who controls an authorized model or avatar after its creation?<\/p>\n<p>Potential contract provisions include limits on duration, reuse and derivative uses, alongside fresh approval and fees for sequels, new campaigns or later model updates.<\/p>\n<p>Another proposed arrangement places digital likeness rights with one or more entities majority-controlled by the artist, licensing individual uses through separate deals.<\/p>\n<p>Control over an authorized digital likeness does not prevent others from creating unauthorized deepfakes using material already available to the public.<\/p>\n","protected":false},"excerpt":{"rendered":"Artist likeness disputes and differing AI licensing strategies are raising questions about permission, reuse and control over digital voices and avatars.","protected":false},"author":6,"featured_media":21646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[170,50401,3221,861,166],"class_list":["post-21645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-ai","tag-artist-likeness","tag-fortnite","tag-music-licensing","tag-suno","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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